SYS-CON MEDIA Authors: Lori MacVittie, Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman

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Battle of the Strands Goes Live in Vegas, Taking its Hair Competition to New Heights

LOS ANGELES, Aug. 18, 2014 /PRNewswire/ -- "Battle of the Strands" is the World Cup of Beauty -- the world's most extreme hair, makeup and wardrobe competition. On Oct. 6, 2014 at 5 p.m. PST, 16 winning salon teams from around the globe will converge in Las Vegas at the Mandalay Bay Resort and Casino's LIGHT Nightclub to compete in all areas of beauty, using breakthrough techniques and the hottest consumer trends. This final "Battle" is sure to push the boundaries of hair, makeup, nail art and fashion, as teams showcase the ultimate in creative coiffure. Kim Vo, international stylist icon and co-host, remarks, "These contestants are true artists who will be confronting the biggest beauty challenges of their lives. The teams are magnificent and I have no doubt that the audience will be astonished when they see the magic these teams are capable of creating."

Thanks to new partnerships, "Battle of the Strands'" grand finale will be live streamed to 400 plus movie theaters nationwide, courtesy of Fathom Events' Digital Broadcast Network. Tickets will soon be available for purchase at www.FathomEvents.com. Additionally, this year's event will be filmed as the centerpiece for a four-part television series on the Discovery Fit and Health Network. The no-holds-barred "Global Beauty Masters" (www.GlobalBeautyMasters.com) will offer viewers a sneak peek into what really goes on behind the salon cape and throughout the competition. It is set to air weekly on Tuesdays at 5pm EST beginning Dec. 2 (check local listings). Finance partner Sycamore Entertainment is behind "Battle" and its upcoming Discovery series. According to Sycamore CEO Ed Sylvan, "'Battle of The Strands' is an event we believe can explode into a worldwide brand, which is why we are happy to be financing the show."

"Battle of the Strands" would not be complete without the support of top beauty brands. Presenting partners Farouk Systems Inc. - CHI, Millennium Systems International, Ultratress, Kryolan Professional Make-up and Bhumi Makeup Brushes are working in concert to ensure this "Battle of the Strands" season is the most ambitious to date and a tough act to follow. This year's competition is backed by tremendous support from Elizabeth Arden Red Door Spas, Rock Your Hair, Hot Tools, GROH, Gelish-Nail Harmony, Sexy Hair, Hattori Hanzo Shears, Fromm Beauty, Doucce, Enzo Milano, LeChat, Royal Cup Coffee, Lamborghini Las Vegas, Audi Henderson, IBS New York & Las Vegas, Premiere Shows, Daily Nails, Spa Week, the American Association of Cosmetology Schools, Televisa Publishing & Digital and the Las Vegas Convention and Visitors Authority.

About Battle of the Strands: Battle of the Strands showcases the Professional, the Student and the fashionista. This fabulous salon showdown features extreme talents from the US, Canada, Mexico, Puerto Rico & Japan as they compete against each other on one monumental global stage. Thousands of the industry's finest enter...hundreds will qualify…but only 16 worldwide teams will make it to Las Vegas. Finally, the fans across the globe will witness the incredible saga of these monarchs of beauty on television for the very first time. For more information, visit www.BattleOfTheStrands.com.

About Sycamore Entertainment: Sycamore Entertainment Inc is a diversified entertainment company specializing in the acquisition, marketing and worldwide distribution of feature length motion pictures and specialized television programming. For more information, visit www.SycamoreEntertainment.com.

Contact:
Stacey Barker
1-323-833-8358
[email protected]

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-LA91780-20140817-1.mp4

SOURCE Battle of the Strands

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