SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

News Feed Item

NOIZY Brands and Efinger Sporting Goods Promote Physical Fitness and Youth Activity with Designed to Move Campaign

BRIDGEWATER, N.J., Aug. 18, 2014 /PRNewswire-iReach/ -- Right in time for Back to School, Bluetooth electronics maker NOIZY Brands and Efinger Sports debuted 'Designed to Move' TV Campaign.  They have teamed up this Summer to promote more physical activity and less video/electronic game-time for all youth and adults. Not too long ago, physical fitness was integral in our daily lives.  In less than two generations, physical activity has dropped by 20% in the U.K and 32% in the U.S. "Far too often, in today's world, our kids are spending more time on a gadget than outside in the playground or ball field," says Co-Owner, COO of Efinger Sporting Goods, Evan Greenberg.

Photo - http://photos.prnewswire.com/prnh/20140815/136456  

The campaign's story premise is around the idea that kids maybe spending time outdoors playing but most certainly not doing any physical activity.  More then likely, they are playing on their tablets and phones while eating candy and ice cream.  We break up the new normal for these kids by introducing Nick Polnasek of Efingers BMX Team, who grabs their attention by performing amazing fast paced and high-energy bike tricks while listening to his music with his NOIZY Brands wireless earbuds.

The Co-Branded Spot focuses on the importance of physical activity and having fun doing it.  In preparation for the campaign, we made a conscious effort to get the parents and children in the Bridgewater Community involved by hosting a casting call at Efinger Sporting Goods Store. Our hope was to get the kids in the area excited about physical activity.  It was also a natural fit to collaborate with New York creative agency, Parlour Productions again in launching this campaign, with their background in Action Sports that embody and promote the spirit of physical activity. "We were very excited to partner with NOIZY Brands and Efinger Sports on this spot. As a former professional athlete and a parent myself I understand the importance of encouraging active lifestyles within our Youth" said Director, Ray Mendez.

"More importantly, we wanted the experience to be fun for the budding child actors while also getting our message organically to the children who will see the spot and talk about it at lunch.  NOIZY Brands underlying headline is we are Designed To Move and we want you to Get up, Get out and Get Fit" commented Co-Founder of NOIZY Brands, Jerry Chu

"We also want to let people know that Efinger Sports is the best in class sporting goods store serving every sports enthusiast. We just want everyone to get out there and play something, said Efinger General Manager, Patrick Hoey. "Efinger Sports has been around for 105 years and to have our newest products in their showroom and featured there is a humbling experience for us." Said NOIZY's other Co-Founder, Manish Patel

Our strategy is to double our media push both on TV and Online since the children are more inclined to view videos on their devices to see it. The New "Designed to Move" Campaign will air starting August 27th on Verizon FiOS, Comcast and Cablevision on ESPN2, ABC Family and Discovery Channels.  We will also promote online extended and behind the scene videos to excite kids and motivate them to play outside whether it's riding a bike, skateboard or inline skates.

To follow the Designed To Move story, visit www.youtube.com/NOIZYBRANDS and on Twitter using @NOIZYBRANDS with #DesignedToMove

ABOUT NOIZY BRANDS

NOIZY BRANDS designs and manufactures high performance Bluetooth stereo headsets for those who want to take high quality audio with them through their active lives. Our mission is to provide quality sound, comfort fit and style to your active lifestyle, whether you're in the Gym or On-The-Go.  Our product is Designed To Move with you. For More Information about NOIZY BRANDS, please visit – www.noizybrands.com

ABOUT EFINGER SPORTS

Since 1909 Efinger Sporting Goods in Bound Brook, NJ has been serving the sports enthusiast. From our small shop in downtown Bound Brook, to our new state of the art 50,000sq ft facility, we have what you need to make your sports adventure a success. We have all the top names in all sports. For Athletics, Camping, Hunting, Fishing, Outdoor Lifestyles, Footwear, Biking and Kayaking, we have what you need. We pride ourselves on having a fully stocked retail store and professional men and women to answer any of your questions. For more information about Efinger Sports, please visit – www.efingersports.com           

ABOUT PARLOUR PRODUCTIONS

New York Creative Agency, Parlour Productions designs and directs live action and mixed media projects from commercial, film, art and experiential content for industries that include: Art, Fashion, Sports, Lifestyle and Music. They blend creativity, talent and elegance naturally for the client and the brand. For more information about Parlour Productions, please visit www.parlourproductions.com

YOUTUBE LINK TO SPOT

www.youtube.com/noizybrands

To view this video on YouTube, please visit: https://www.youtube.com/watch?v=IXpzdkbSSMs&feature=youtu.be

Media Contact: Manish patel, NOIZY Brands, LLC, 9087971219, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE NOIZY Brands, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...