SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

News Feed Item

Canadians do their homework in preparing for back-to-school

Staples study reveals back-to-school shoppers give 'good value' top marks

TORONTO, Aug. 18, 2014 /CNW/ - According to the Staples' Annual Back-to-School study, value is the top priority for back-to-school shoppers, with 81 percent of Canadians saying they look for a retailer that offers good value. The survey highlights the habits and concerns of the 11 million Canadians who will shop for school supplies this year. Highlights from the annual survey include:

  • 81% of back-to-school shoppers look for a retailer that offers good value
  • Nearly three quarters (74%) of Canadian back-to-school shoppers prepare their own lists
  • Almost as many (71%) make their own budget
  • While late August and early September are the busiest times for retailers, more than half of back-to-school shoppers (54%) consider shopping in July. And more than a third (36%) consider shopping in June
  • Half of back-to-school shoppers (49%) find the season stressful – parents (51%) more than students (46%),
  • Thirty-three per cent of Canadians, more than 11 million, will shop for school supplies this year, the same as in 2013;

The retailer has done their homework too and offers great value on essential back-to-school products such as the 150 sheet refill paper at 10 cents, Elmer's school glue for 89 cents, 10 pack of Staples brand pencils for 20 cents, and report covers for 5 cents.

"The study reveals how important the back-to-school season is to Canadian families," says Steve Matyas, president of Staples Canada. "At Staples, we recognize the importance of the season. Customers can rest assured we offer value, great service and convenience."

The survey also explored some of the main sources of stress during the season. Among back-to-school shoppers who find the season stressful, the leading stressors were financial pressures (85%) and finding all the items on a child's school list (84%).

Online back-to-school research is also a growing trend. Fifty per cent of back-to-school shoppers said they wish there were more online resources to help make shopping easier. That's up from forty-four per cent in 2013.

"Whether it's in store, online or via mobile, customers look for a seamless and stress-free shopping experience," continued Matyas. "That's why we've launched a robust Back-to-School centre on staples.ca to offer more products, content and resources - everything students, parents and teachers need to have their best year yet."

 Other survey highlights include:

  • Eighty-two per cent of adult students who find the back-to-school season stressful find the in-store experience to be a stressor, well ahead of parents at 69%;

  • Sixty-seven per cent of adult students who find the back-to-school season stressful reported that the pressure to follow trends and fashions is a stressor (while parents came in at 61%);

  • Seventy-six per cent of parents prefer shopping with their kids (equal with 2013);

  • Forty-seven per cent preferred one-stop shopping – finding everything they need in one store.

Shopping with a Social Purpose
The survey also confirms what many adults already know:  students care about giving back, perhaps even more than adults. Fifty-four per cent of students surveyed were supported Staples' new partnership with Me to We, the movement founded by Marc and Craig Kielburger to fund Free the Children and its life-enhancing community projects in developing countries.

"Students tend to be idealistic and committed to making a difference," says Matyas. "Their support of our Me to We partnership is one of the reasons why we know it's the right thing to do."

In June, Staples announced a partnership with Acco and Me to We to create a line of socially conscious and eco-friendly school supplies. With purchase of a Me to We product at Staples, Canadian consumers direct a percentage of proceeds to a family or child from a Free The Children community in Latin America, Africa or Asia. For the first time, students and parents have the power to make a big impact with their back-to-school purchases and help children in need.

Also this year, Staples is hoping its Annual School Supply Drive, which launched in 2006, will hit the $10 million mark in monetary and product contributions for local charities.  The supply drive – as well as a partnership in Quebec with the Breakfast Club of Canada – is at the core of Staples' Back-to-School program. This year's program is themed "Make Roar Happen" and features the support of pop superstar Katy Perry. Through these initiatives, Staples and its customers are able to provide tangible support to more than 240 local community groups – all focusing on Canadian students and their families.  For complete information, visit www.staples.ca/supplydrive.

Fans can join the conversation on Twitter using the hashtags #makeroarhappen and #goingback.

About Staples Canada
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it's in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, Copy and Print services and, of course, school supplies. Headquartered outside Boston with Canadian regional offices in Toronto, Laval and Vancouver, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at staples.ca.

About the Study
On July 18th, 2014, Vision Critical conducted an online survey among 2,019 randomly selected Canadian adults who are Angus Reid Forum panelists, including 618 back-to-school shoppers. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada

SOURCE Staples Canada Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...