|By PR Newswire||
|August 18, 2014 04:37 PM EDT||
NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Battling declining horse ownership levels brought on by years of recessionary conditions, marketers in the horse products market have witnessed years of declining sales. Since 2009, according to Packaged Facts estimates, the overall equine market has declined by about 4% annually. Still, as the economy slowly recovers, things should be looking up for this industry. The U.S. remains by far the country with the largest horse population in the world, and the introduction of horse-themed radio and TV stations, not to mention the ".horse" top-level Internet domain extension, clarify just how deeply rooted in American culture the horse is. Additionally, the equine industry overall has a vital economic impact, with the direct impact reaching into the billions of dollars in states with high equine populations such as Kentucky and Oklahoma. Growing interest in natural horsemanship techniques and products, as well as continued R&D efforts to develop new feed and supplement products targeting equine-specific health issues, are additional positive signs that the equine market still has legs.
Bringing to bear more than 20 years of experience in analyzing companion animal markets and drawing on Packaged Facts' broad cross-category expertise, the all-new U.S. Equine Market, 2nd Edition report pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering both equine supplies and services, the report provides a comprehensive overview of the market, covering cross-market trends and opportunities through 2017. Among these: the impact of the recession and economic recovery; recent mergers and acquisitions; advertising and promotional trends including cause marketing; green initiatives; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture.
Estimating 2013 U.S. retail sales at $23.3 billion, the report estimates the size and composition of this hard-to-pinpoint market and forecasts growth trends. It also tracks the major marketers participating in the equine market and provides a bird's eye view of the major equine services. In sum, The U.S. Equine Market, 2nd Edition thoroughly documents competitive, new product and retail trends, as well as trends in equine owner demographics. Dozens of images of equine products and consumer ads are included. Chapter 1: Executive Summary Scope and Methodology Scope of Report Two Product Categories Report Methodology Market Trends Equine Market Sales on the Decline Figure 1-1 Share of Equine Market Sales by Category, 2013 (percent) U.S. Home to More Than 10 Million Horses An Industry in Decline Unwanted Horses Natural Horsemanship Competitive Trends The Competitive Landscape The Major Marketers Equine Pharmaceutical Companies Equine Product Retailers Marketing and New Product Trends Marketing Trends New Product Trends New Feed Products New Supplements and Feed Additives Horse Health Care Products Equine Services Consumer Trends Horse Ownership Trends Figure 1-2 Pet Ownership vs. Horse Ownership as Percentage of U.S. Households, 2004-2012 (percent) Figure 1-3 Percentage Share of Horse Population by State, 2012 Trends in Horse Product Purchases Chapter 2: Highlights Chapter 2: The Market Introduction Scope of Report Two Product Categories A Note on the Hay Market Report Methodology Types of Domesticated Equines Types of Horse Owners Market Size and Composition Equine Market Sales on the Decline Table 2-1 U.S. Equine Market Sales, 2009, 2013, 2017 (millions) Figure 2-1 Share of Equine Market Sales by Category, 2013 (percent) Horse Owner Expenses Table 2-2 Annual Expenditures of Horse Operations, Virginia: 2010 (dollars) Illustration 2-1 HorseChannel.com Horse Cost Calculator The Horse Population U.S. Home to More Than 10 Million Horses Table 2-3 Horse Population, U.S. and World: 2008-2012 (in thousands and percent) Table 2-4 Global Horse Population, Countries with Populations Over One Million: 2012 (in thousands) Horses by Type American Quarter Horse American Paint Horse Thoroughbreds Other Horse Types Figure 2-2 Share of Horse Population by Breed, 2013 (percent share) Horse Disciplines Market Outlook An Industry In Decline The Increasing Cost of Ownership Unwanted Horses Illustration 2-2 A Home for Every Horse Website Humane Society and Rescue Organizations Provide Alternatives Illustration 2-3 Screenshot from a Video Promoting the Doris Day Horse Rescue and Adoption Center Wild Horse Population Illustration 2-4 Bureau of Land Management Burros in a Pen Horses Remain a Beloved Part of U.S. Culture The .horse Top-Level Domain Horse-themed Radio Station Illustration 2-5 Banner Ad for Flying SL Ranch Radio Horse-Focused Television Station Equine Therapy Economic Impact of Equine Industry Kentucky Table 2-5 Economic Impact of Kentucky Equine Industry, 2012 Virginia New York Oklahoma Table 2-6 Economic Impact of Oklahoma Equine Industry, 2012 Environmental Impact of Equine Industry Natural Horsemanship Natural Equine Products Legislation Prevent All Soring Tactics Act Introduced Horse Transportation Safety Act of 2013 Introduced The Horseracing Integrity and Safety Act of 2013 Legislation Impacting Horse Slaughter Looking Ahead Horse Ownership Reaches Plateau Costs for Feed, Services Continue to Rise Unwanted Horses Remain a Problem Growing Interest in Natural Horse Products Chapter 3: Highlights Chapter 3: Competitive Trends Introduction The Competitive Landscape Mergers and Acquisitions Pfizer Spins Off Zoetis Cargill Acquires Provimi Cargill Acquires Pennfield Feed Mills Manna Pro Acquires Three Brands from Summit Eli Lilly Acquires Novartis Purina Animal Nutrition Partners with Science Supplements Kent and Blue Seal Consolidate Other Acquisitions The Major Marketers Land O'Lakes/Purina Mills Cargill Illustration 3-1 Nutrena Feed Selector Manna Pro Farnam MARS, Inc. and Buckeye Kent/Blue Seal Table 3-1 Selected Marketers and Brands of Equine Products, 2014 Equine Pharmaceutical Companies Overview Zoetis Merial (Sanofi) Merck Animal Health Other Companies Bayer Animal Health Novartis Animal Health Virbac Equine Product Retailers Little "One-Stop Shopping" in Equine Market Table 3-2 Share of U.S. Retail Sales of Pet Products Market by Channel, 2013(percent) Valley Vet Supply Illustration 3-2 Valley Vet Supply Website Jeffers Equine Illustration 3-3 Jeffers Equine Website Tractor Supply Co. Illustration 3-4 Tractor Supply Co. Website Horse Page State Line Tack and Horse.com Illustration 3-5 State Line Tack Website KBC Horse Supplies Illustration 3-6 KBC International Website Doctors Foster and Smith Illustration 3-7 Drs. Foster and Smith Website Equine Page Mass Merchandisers and Pet Superstores Illustration 3-8 Petco Website Horse Product Selection Social Responsibility A Major Factor in the Broader Pet Market Table 3-3 Level of Agreement with the Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014 (percent) Table 3-4 Level of Agreement with the Statement:"The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014 (percent) SmartPak Gives Back Horse Health and Welfare Supporting Breast Cancer Research Environmental Awareness Dynamite Specialty Products' Environmental Efforts Illustration 3-9 Dynamite's Sustainable Product Packaging Manna Pro Leads by Example with Sustainability Practices Seminole Supports the Horse Industry Tractor Supply Company's Stewardship Program Chapter 4: Highlights Chapter 4: Marketing and New Product Trends Marketing Trends Customer Feedback and Participation Illustration 4-1 Triple Crown Feed Horses of the Month Web Page Illustration 4-2 Tribute Horse Feeds Video Testimonial Guaranteed Effectiveness Illustration 4-3 SmartPak's Supplement Guarantee Illustration 4-4 Merial's Zimecterin Product Satisfaction Guarantee Celebrity Endorsements Illustration 4-5 Eastern Townships Acreages and Tuny Page Illustration 4-6 Total Equine and Tyler Magnus Illustration 4-7 Nutrena and John Lyons Signature Feed A Way of Life Illustration 4-8 Purina "Way of Life" Banner Illustration 4-9 Manna Pro "Open Air/Open Hearts" Banner Ad Human/Animal Bond Illustration 4-10 Absorbine Ultra Shield Illustration 4-11 Tribute Feed Website Home Page Illustration 4-12 Wysong Equine Logo Performance Illustration 4-13 Finish Line Muscle Tone World Record Ad Illustration 4-14 Kent Nutrition Group Sentinel Performance-Focused Ad Value Illustration 4-15 MARS Buckeye Nutrition Gro 'n Win Focus on Value Illustration 4-16 Triple Crown Lite Focus on Value Affiliation with Industry Organizations New Product Trends New Feed Products Nutrena SafeChoice Senior Triple Crown TLC Kent Nutrition Group Expands Dynasty Feed Line Illustration 4-17 Blue Seal's New Dynasty Feed Line Purina Hydration Hay Illustration 4-18 Purina Mills New Hydration Hay Blocks New Supplement and Feed Additive Products SmartPak SmartGI and SmartCombo Offer Combination Savings Illustration 4-19 SmartPak SmartGI Ultra Supplement HorsLic Free Choice Supplements Illustration 4-20 New Generation Feeds HorsLic Supplement Line APC Introduces LIFELINE Performance Supplements Illustration 4-21 APC LIFELINE Supplements Horse Health Care Products Digestive Support Illustration 4-22 Med-Vet Gastro-Plex Joint Protection and Muscle Support Illustration 4-23 Response Products Cetyl M Complete Illustration 4-24 Absorbine Bute-Less Illustration 4-25 Purina ElectroEase, FreedomFlex and HydraSalt Supplements Other Horse Health Care Illustration 4-26 Finish Line EZ-Willow Poultice Illustration 4-27 Farnam's Horseshoer's Secret Thrush Treatment Aid Illustration 4-28 Shapley's Original MTG Plus Tack and Grooming Products Illustration 4-29 Bucas Buzz-Off Zebra Fly Sheet Illustration 4-30 Equine Organix Horse Detangler Illustration 4-31 Ponytail Grooming Collection Equine Services Veterinary Care The Role of the Equine Veterinarian Figure 4-1 Veterinarian's Participation in Equine Care Changes in Deworming Practices Visits to Veterinarians Decline Rising Costs of Equine Veterinary Care Farriers Shoes vs. Barefoot Dental Care Other Health Services Massage Equine Acupuncture and Acupressure Equine Chiropractic Equine Insurance Chapter 5: Highlights Chapter 5:Consumer Trends Horse Ownership Trends Methodology and Data Sources Pet Horse Ownership on Decline Figure 5-1 Pet Ownership vs. Horse Ownership as Percentage of U.S. Households, 2004-2012 (percent) Pleasure/Trail Riding Most Popular Activity Table 5-1 Most Popular Uses of Horses by Horse Owners, 2009 vs. 2012 USDA Finds Texas Has Highest Horse Population Table 5-2 Horse Population by State, 2007 vs. 2012 (number and percentage change) Figure 5-2 Percentage Share of Horse Population by State, 2012 Table 5-3 Number of Farms with Horses in Residence by State, 2007 vs. 2012 Figure 5-3 Percentage Share of Farms with Horses in Residence by State, 2012 Trends in Horse-Related Activities Horseback Riding Grows in Popularity Table 5-4 Horseback Riding, Participated Last 12 Months, 2009-2013 Table 5-5 Selected Demographics for Horseback Riding: Participated Last 12 Months, 2013 (percent and index) Quarter Horse Show Participation on the Rise Table 5-6 Quarter Horse Shows, 2009-2013 Table 5-7 American Paint Horse Shows, 2009-2013 Interest in Horse Racing Remains Steady Table 5-8 Horse Racing, Viewed Last 12 Months, 2009-2013 Table 5-9 Horse Racing Events Viewed Last 12 Months vs. Plan to Watch Next Year, 2009-2013 (percent) Table 5-10 Selected Demographics for Horse Racing: Attended vs. Viewed on TV, Last 12 Months, 2013 (index) Trends in Horse Product Purchases Horse Owners Trust Veterinarians for Information Table 5-11 Top 10 Sources of Information for Horse Owners, 2010 vs. 2012 (percent) Feed Tops List of Horse-Related Purchases Table 5-12 Horse Care Items Owned, Purchased and Plan to Purchase, 2012 (percent) Figure 5-4 Share of Horse Owners Purchasing Food Types in the Past 12 Months, 2010 vs. 2012 (percent)
Contact Clare: [email protected]
Intl: +1 339-368-6001
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 03:00 PM EST Reads: 1,117
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 01:00 PM EST Reads: 1,103
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 1,926
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 20, 2014 11:30 AM EST Reads: 2,364
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 11:00 AM EST Reads: 1,943
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 20, 2014 11:00 AM EST Reads: 2,242
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 20, 2014 10:45 AM EST Reads: 2,222
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Dec. 20, 2014 10:00 AM EST Reads: 1,746
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 20, 2014 10:00 AM EST Reads: 2,005
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 20, 2014 09:00 AM EST Reads: 1,934
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 955
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,278
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 20, 2014 07:00 AM EST Reads: 2,087
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 20, 2014 07:00 AM EST Reads: 1,864