SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

News Feed Item

Q&A with Jean-Michel Cousteau: "The Future of Water - The Challenges and Solutions"

Founder of the Ocean Futures Society and Advisory Board Member of Ecosphere Technologies, Inc. (ESPH) Shares a Legacy of Insight

NEW YORK, Aug. 19, 2014 /PRNewswire/ -- Investorideas.com, a global news source covering leading sectors including water and environment, issues an exclusive Q&A interview with Mr. Jean-Michel Cousteau, a leading environmentalist and film producer, as well as Advisory Board member of Ecosphere Technologies, Inc (OTCQB: ESPH). Jean-Michel's name carries a legacy of love of the oceans and a passion to conserve and protect them. He is the founder of the Ocean Futures Society, a non-profit marine conservation organization.

Jean-Michel Cousteau discusses the current global state of our oceans and water sources and what we can all do to help protect them. He also shares insight on how technology can play a key role.

Q: Investorideas.com

Jean-Michel, as an explorer and environmentalist, what are you seeing as the greatest challenges for marine conservation and the health of our oceans?

A: Mr. Jean-Michel Cousteau

I think the general public doesn't completely understand that we are totally connected to the water system whether you live near the ocean or live far away from the ocean - there is one water system.  And symbolically anytime you drink a glass of water you're drinking the ocean. So the quality of the water system is likely linked to the quality of our lives. There are 7 billion people on the planet and we add another 100 million people every year, increasing the pressure on the environment. And we need to come up with solutions to be able to solve the problems that we have created, not purposefully but by our mistakes or lack of understanding.

There are millions of species that disappear. We, the human species, are the only species that I know of that have the opportunity to either disappear or not disappear, because of the tools that we have, our hands and our brain. And, I am a very, very strong believer that we are going to do the right thing. We are going to do the right thing in order to make sure that, as a species, we will continue to be around for a very long time. 

Q: Investorideas.com

What are the biggest contributing factors impacting the current state of the oceans?  

A: Mr. Jean-Michel Cousteau

Well, the biggest contribution is mismanagement of our resources; the lack of understanding on how much we affect the quality of water, and the quality of the ocean in particular, by allowing untreated sewage. And it's not just what you see because our primary sense is vision, but it's what you don't see; chemicals and heavy metals which are affecting the entire coastlines of the planet. We also have an issue with fishing because we're taking more than nature can produce. So just like what we did on land when we were taking more than nature was producing, we became farmers. We need to do what we've done on land. We need to farm herbivores, not carnivores. Farming carnivores takes too much from nature to make the food and that becomes very expensive. I am encouraging fishermen to become farmers, and if not them, then their children.

In addition, because of climate change and our emission of CO2, we have a huge issue which is relatively new in the minds of the scientific community and ourselves, and that is acidification.  Acidification has major impact. We are finding significant impacts on different creatures, whether it's coral reefs or plants or shells, whether it's sea shells or shellfish. Crabs, lobsters, shrimps may have their shells softened and ultimately they will not be able to replace them. So we have major issues and that is directly linked to our emission of CO2, which affects the ocean.

Q: Investorideas.com

Where are you seeing any positives? And in that context, what role do you see technology playing? Are we making any dents in these overwhelming problems?

A: Mr. Jean-Michel Cousteau

Well, education for me is number one. Diplomacy is number two. We need to go and sit down with decision makers whether they are in industry or government. Let's not forget that people in industries have to show a profit at the end of the year, otherwise they lose their job. But they also have families that they care about. And government, if they haven't done what the public is expecting, or what they promised to do, will not be re-elected in November. So we need to sit down with these people, never pointing a finger, and literally have a dialogue, whereby they understand that we need to treat nature like you treat a business. We can only live off of the interest that is produced by nature without depleting the capital.

Today we are taking more than what nature can produce and we are heading towards bankruptcy. We don't want to go there. We didn't know that before, but now we do. And there are people coming up with some amazing solutions and I have to say that Ecosphere Technologies, Inc. for many years has been focusing on developing solutions to take care of some of the problems that we are facing today. 

Q: Investorideas.com

Can you give us some insight as to your role as an Advisory Board member at Ecosphere Technologies, Inc. and what attracted you to the company and its technologies originally?

A: Mr. Jean-Michel Cousteau

Well I have been involved since the Company's very beginning. I remember being in New York City in 2001 pumping the water out of the Hudson River which was loaded with - possibly dead dogs and cats, but more likely a lot of pollution from chemicals or heavy metals. We were pumping that water through an Ecosphere water filtration system. As it came out of the system, I was drinking it. And I'm still alive and pretty healthy. Although this is only one example I think that the technologies that Ecosphere has created need to be expanded worldwide. And we can help a lot of people to make sure that they keep their health at the highest possible level with clean water. 

Q: Investorideas.com

When it comes to treatment technologies and solutions in marine areas that have been subjected to oil spills or other contamination, what you are seeing first–hand in terms of corporate preference and results? Are companies opting for clean, environmentally sensitive technologies or resorting to more traditional chemical solutions? And in that light, based on the technology of choice, how are you seeing that directly impact the marine wildlife and aquatic eco-system?

A: Mr. Jean-Michel Cousteau

Well, all these technologies are impacting the environment. We, as individuals, impact the environment, including the air we release out of our mouth, our nose. So, we have to understand  that we have to face up to a lot of issues. And there is very good news thanks to companies like Ecosphere which are addressing some of these issues. And I believe that, as we identify what the problems are, we find solutions. But, as I said earlier, we have to sit down with the big corporations, big industries, and deal with the economic aspects of it. Help them understand that they can change, for example, from their traditional way of creating energy to being able to find new ways, and economically save a lot of money with new approaches. And ultimately, our health will be less impacted, and on and on and on. So I think we are in a very exciting time in our history. 

And I'm looking at being able to sit down with any industrial leader and I never point a finger. If we reach people's brains and hearts and we try to come up with ideas, we can help them go in a direction which will solve a lot of the problems we've created. And you know, then again, whether it's in government or industries, these people have families and they care. They want to do the right thing, but we need to help. And thanks to science and new technologies, we can make that happen. 

There are ways of capturing the energy from the sun, from the wind, from the wave's action, from the rivers, from the difference of temperature between the deep ocean and the shallow ocean. And all of these are available and renewable, and we can solve a lot of the problems. That's what we are up against today. And I think we are heading in that direction. There are a lot of people who are willing to listen, provided that you don't attack them and force them to be on the defensive. Provided that you have a dialogue, a conversation.

I am happy to say that I have had the privilege of sitting down with different decision makers. Whether it's representatives of governments, whether it's left, right, or center, to convince them to make a difference. And I've also had the privilege of sitting down with leaders of big corporations to help them improve the way they do things and help them understand that they have opportunities to ultimately continue to make money successfully, and take care of the environment, and thus protect the quality of life for their future children. 

In the mid-80s, my father and our colleagues developed a concept called Ecotechnie: the intersection of economics with the environment and technology. We need to realize that if you manage resources with new technology, we can still be economically successful. We can face the environmental issues that we have with technology and still have profitable businesses. The whole idea is to enable these companies to make money and to take care of the environment in a much better way.

Q: Investorideas.com

How can consumers and investors play a more proactive role in terms of day-to-day responsibility and also impacting the governments' roles globally in protecting our water sources? And what countries are leading the way in terms of proactive legislation and change?

A: Mr. Jean-Michel Cousteau

Well, there are a lot of countries that are making progress and education is a critical part of it.  And that's what we do at Oceans Futures Society, our not-for-profit organization which I created when my father passed away to honor his philosophy. My father used to say that people protect what they love and I say all the time, how can you protect what you don't understand. 

Today we understand more and more and more, especially with companies like Ecosphere. Their Ozonix® technology offers oil and gas companies economic and environmental solutions to eliminating liquid chemicals and recycling their produced water. They use a lot of water. They create a lot of produced water. We need to use less water in these processes.  We need to clean it up. And we can. That technology exists today. It's a matter of, one, making sure that decision makers know of the technology and, two, know that they're going to make more money with these solutions. There are solutions and they will stay in business. And that's what it's all about. 

Q: Investorideas.com

Jean-Michel, your family is probably one of the most well-known names attached to marine conservation, passing down a vast knowledge and a deep passion for the subject. If we don't take these matters seriously and take action, what legacy are we leaving to our next generation? 

A: Mr. Jean-Michel Cousteau

I will say that children are the future and they are the ones we need to meet, we need to reach. And I have the privilege of meeting young people all the time and young adults throughout the world in many different parts of the world. They are interested. They are excited. They want to do the right thing. And I see them do the right thing all the time. And they expect us to act responsibly and we cannot let them down. What's interesting is that now some of these kids who have acquired the knowledge or the understanding teach and educate their parents. And it's funny to see that happen. And it's wonderful in many ways. 

Recently, I was on the sidewalk of State Street in Santa Barbara and two things happened to me at different times. There was a little kid who was with his mother in front of us, and, in front of me, and way down there was a gentleman who pulled out his pack of cigarettes and put a cigarette in his mouth. The pack was empty and he threw it on the side. And the kid ran, and said sir, sir, you dropped something.  And the gentleman was so embarrassed that he went and picked up his pack of cigarettes. That's a little thing that everybody can do. 

And, the other example, at a different time, there was a truck driving by and the driver stopped and the gentleman said, Jean- Michel you don't remember me. I said no, I'm sorry. He said well I want you to know that I attended one of your educational program 27 years ago. And, I want you to know that all of the decisions I make today are being impacted by the experience that I had on your program then.  And, you know, we know that all of us, every one of us, can make a difference.

In this great fortunate, privileged nation of the United States, let's not forget that we represent approximately 5% of the world's population. And we consume 25% of the energy of the world.  So we can easily criticize others, but we have to take care of ourselves first. Remember I told you I never point a finger, but if we do, there are three fingers pointing back at ourselves. So, I think we have the chance, the advantage and the privilege of being a leading nation, finding solutions, decreasing our consumption, and at the same time taking care of the environment and keeping our businesses profitable.  And I note that's happening already, but we need to do that in a more massive way. 

About Jean-Michel Cousteau

An explorer, environmentalist, educator and film producer for more than 40 years, Jean-Michel Cousteau is founder and president of the Ocean Futures Society, a non-profit marine conservation organization. The eldest son of undersea explorer Jacques Cousteau, Jean-Michel travels the globe as the "voice of the ocean," meeting with world leaders and policymakers, educating young people, documenting stories of change and hope, and lending his reputation and support to help energize alliances for positive change. At the 2001 Winter and 2004 Summer Olympic Games, he was chosen to represent the environment, literally carrying the flag for the Earth into the Opening Ceremonies. Mr. Cousteau has been honored as a Director Emeritus for his many years of service to Ecosphere Technologies, Inc. as a Director. He has played a leading role in helping Ecosphere form eco-alliances with corporations to protect the ocean environment from industrial pollution.

For more information, please visit http://www.oceanfutures.org

About Ecosphere Technologies, Inc. (OTCBB: ESPH)

Ecosphere Technologies, Inc. (OTCBB: ESPH) is a U.S. technology licensing and innovative manufacturing company that develops environmental solutions for global markets. We help industry increase production, reduce costs, and protect the environment through a portfolio of more than 35 patented clean water and clean energy technologies: Technologies like Ozonix® and our Ecos PowerCube®, which are licensable across a wide range of industries and applications throughout the world.

For more information, please visit www.ecospheretech.com

About Investorideas.com: www.investorideas.com 

InvestorIdeas.com is a global news source and research resource covering leading sectors including defense and cybersecurity, social media, tech, biotech, water, mining and energy.

Follow Investorideas.com on Twitter www.twitter.com/#!/Investorideas

Follow Investorideas.com on Facebook www.facebook.com/Investorideas

Sign up for free news alerts at Investorideas.com:
http://www.investorideas.com/Resources/Newsletter.asp

Become an Investorideas.com Member and access our online stock directories listing thousands of publicly traded stocks in leading sectors:
http://www.investorideas.com/membership

Disclaimer/Disclosure: The Investorideas.com newswire is a third party publisher of news and research as well as creates original content as a news source. Original content created by investorideas is protected by copyright laws other than syndication rights. Investorideas is a news source on Google news and Linkedintoday plus hundreds of syndication partners. Our site does not make recommendations for purchases or sale of stocks or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investment involves risk and possible loss of investment. This site is currently compensated by featured companies, news submissions, content marketing and online advertising. Contact each company directly for press release questions. Disclosure is posted on each release if required but otherwise the news was not compensated for and is published for the sole interest of our readers. More disclaimer info: www.investorideas.com/About/Disclaimer.asp Disclosure: Ecosphere has engaged Investorideas.com for news publication and media (five thousand per month) effective July 22

BC Residents and Investor Disclaimer: Effective September 15, 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894. Global investors must adhere to regulations of each country.

Contact Investorideas.com
800-665-0411

SOURCE Investorideas.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is a seismic change for organizations that offers great potential but comes with technical and cultural implications that can be difficult to navigate. In his session at DevOps Summit, Jeremy Steinert, DevOps Services Practice Lead at WSM International, will discuss best practices for successful DevOps deployments that create accountability, ensure secure access controls and create buy-in at all levels. He will include specific examples of successful DevOps deployments and the results a...
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
ScriptRock has been included in the list of "Cool Vendors" in the "Cool Vendors in DevOps 2015" report by Gartner, Inc.* ScriptRock provides visibility into the configuration state of an organization's IT environments, enabling the continuous delivery of mission critical services. For enterprises where downtime is not an option, ScriptRock's system-wide overwatch offers the assurance that misconfigurations and anomalies are caught before they affect the business. By satisfying this fundamental ...
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
In a world of ever-accelerating business cycles and fast-changing client expectations, the cloud increasingly serves as a growth engine and a path to new business models. Dynamic clouds enable businesses to continuously reinvent themselves, adapting their business processes, their service and software delivery and their operations to achieve speed-to-market and quick response to customer feedback. As the cloud evolves, the industry has multiple competing cloud technologies, offering on-premises ...
SYS-CON Media announced today that Blue Box as launched a popular blog feed on Cloud Computing Journal. Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Blue Box Cloud gives you unequaled agility, without the burden of designing, deploying and managing your own infrastructure. It’s the right choice when public cloud just won’t do. Blue Box Cloud is a managed Private Cloud as a Service (...
Artifactory binary repository management system. As one of the most widely used binary repositories and the only repository that offers a high availability clustered solution, the integration with Artifactory helps customers easily adopt CA Release Automation to optimize their entire software development lifecycle. “Artifactory is a standard maker at the continuous-integration domain and provides the user a powerful repository experience with the freedom to choose his own tools set and ecosyste...
This talk focuses on the application of DevOps fundamentals to include network infrastructure. It draws from real deployment case studies on the extension of today's paradigms to address the challenges of the network infrastructures' ability to seamlessly and cohesively integrate into agile workflows. In this session at DevOps Summit, Arista Networks will focus on configuration management using automation with a nod to future work necessary to include telemetry and ephemeral state information....
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around...
SYS-CON Events announced today that dcVAST, a leader in IT infrastructure management, support service and cloud service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. dcVAST provides cutting-edge IT services and IT infrastructure management services. dcVAST builds robust systems that are simple, secure and serviceable. dcVAST’s IT infrastructure support and IT services expertise can help companies r...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
While Docker continues to be the darling of startups, enterprises and IT innovators around the world, networking continues to be a real mess. Indeed, managing the interaction between Docker containers and networks has always been fraught with complications. Without automation in networking, the vision of running Docker at scale and letting IT run the same apps unchanged on the laptop and in the data center or for any cloud cannot be realized.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The OnPage SOAP API provides programmatic access to OnPage messaging services. Typical applications include sending messages to individual OnPage users or groups and receiving tracking information for messages such as delivery and read timestamps or reply information. The API is based on open standards known collectively as "Web Services," which includes the Simple Object Access Protocol (SOAP), Web Services Definition Language (WSDL), and the XML Schema Definition language (XSD).