SYS-CON MEDIA Authors: Vormetric Blog, Jason Bloomberg, Liz McMillan, Pat Romanski, Elizabeth White

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Fashion Inspired Phone Accessory – Today PlusUs Sets New Trend for Billions of Users

We all have it, we all use it, and it’s the one accessory that we can’t live without: the USB charging cable. Then why has an accessory relied on by billions remained so dull and uninspiring for years? Our smartphones are a style statement — unlike the bland cables they ship with. PlusUs today introduces LifeStar™ — an entirely new looking USB cable — like no other — an accessory reimagined by fashion to keep your favorite devices charged in style.

The Fall 2014 collection evokes 7 vivid styles to suit urban to formal looks. The range is dressed in PU leathers and denim, handcrafted in braided and stitched looks — with matching aluminum connectors. To create the world’s premium cable, PlusUs engaged with a family-owned factory specializing in leather handcrafting going back three generations. LifeStar’s qualities are more than just skin deep, though. The durable double-stitched outer layer also guards the inner cable from the epidemic of fraying standard cables and delivers a tangle-free experience.

“Cables are an unloved accessory that we have to live with. So we set the challenge to reimagine a cable that we want to live with,” said Fays Sekkouah, Co-Founder of PlusUs.

LifeStar video: plusus.co/lifestar/

Versions to Fit Your Lifestyle and Device

The LifeStar range is available in:

  • Tangle-free 1 meter (3.3 feet)
  • Portable 25 centimeter (9.9 inch)

The 25 centimeter models are designed for portability while commuting or traveling. They are suitable for carrying in handbags, briefcases, cars or back packs.

Each model is also available in:

  • Apple MFi certified Lightning (for Apple devices)
  • Micro USB (for all Android - including the latest Samsung models, Blackberry and Windows Mobile devices).

All models sync and charge at 2.4 amps.

LifeStars come with the assurance of a lifetime warranty.

Available for Order

The Fall 2014 Collection is available online at plusus.co/lifestar/.

The launch price starts from $19.90. The first production batch ships September 15, 2014.

Changing the World One LifeStar at a Time

LifeStar goes beyond making a difference to charging with style. With every LifeStar ordered, PlusUs contributes towards a cause of your choice, such as providing education for a child, shelter for a family, or clean water for a community. More information: plusus.co/uplusus/.

Video: plusus.co/lifestar/ Media Kit: plusus.co/media/lifestar/

Founded in 2013 by three Australian innovators, PlusUs breaks the rules to create innovative products that make staying connected easier - such as LifeLink™, the World’s thinnest portable USB cable that fits in your wallet.

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