SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Spikes Asia Showcases Latest Innovations in Technology with Programme of Tech Talks



Sponsored by Omnicom Media Group

Singapore, Aug 20, 2014 - (ACN Newswire) - The Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, invites leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff to present Tech Talks at the upcoming Festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.

Focusing on gaming and e-commerce, Guy Hearn, Omnicom Media Group's Chief Innovation Officer, Asia Pacific, together with a special guest from Microsoft, will showcase new technology, taking delegates through the consumer journey and the opportunities for brands to help consumers get more done across their digital life.

Commenting on their sponsorship of Tech Talks, Cheuk Chiang, CEO of Omnicom Media Group, says, "It's a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political - it is in fact technological. Technology has created a whole new way of communicating with consumers. The confluence of technology now dictates the confluence of channels. In this exciting landscape, Omnicom Media Group is delighted to be partnering with Spikes again to present Tech Talk, which will be a showcase of how technology is pushing the boundaries to provide immersive and engaging consumer experiences. Tech Talk is about driving innovation, which has and will always be at the heart of what we do as a network."

Elsewhere, Jon Paul Stift, Client Partner APAC, Atlas, looks at cookies across multiple devices, using insights from research conducted to highlight the efforts Atlas has undertaken to make the cookie based measurement system work better for advertisers and agencies.

Leading a discussion on mixing creative and technology Richard Fraser, Regional Managing Director, Proximity Asia and Lauren Thevenet, Technology Director and Melanie Clancy, Creative Director from Proximity Singapore will use live cases to showcase how this approach can reshape the creative media landscape.

Focusing on the post-digital creative technologies Phil Phelan, National Strategy Director, SapientNitro Australia and Melanie Cook, Head of Strategy, SapientNitro Singapore & HK will discuss what the next great wave of technology will be and what it will be made of. Whilst Alex Khan, General Manager APAC, Adap.tv will share his view of the future of programmatic advertising and how video and linear TV is shaping this future.

Bringing wearable technology to the fore, Will Findlater, Editor-in-Chief, Stuff will guide the audience through the future of these gadgets. The session will look at the potential impacts wearable tech may have on health and fitness and the Internet of Things along with the influence of fashion on the devices.

"With technology playing an essential role in consumers' lives, it's of vital importance that we continue to look at the platforms, products and services that are leading in this industry. The Tech Talks at Spikes Asia are aimed towards inspiring and informing audiences, ultimately helping them to stay on top of the game," says Terry Savage, Chairman of Lions Festivals.

Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 23-26 September and anyone interested in being involved can register to attend and find more information about the programme of events at www.spikes.asia.

About Spikes Asia

Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment. For more infomation, please visit www.spikes.asia.

Source: Spikes Asia

Contact:
Camilla Lambert (nee Cole)
Press & PR Manager 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000
[email protected] 
www.spikes.asia




Copyright 2014 ACN Newswire. All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...