SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

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Targeted Victory + V12 Group: More Offline, Demographic, Lifestyle, and Purchase Data now Available in Audience Exchange

ALEXANDRIA, Va., Aug. 20, 2014 /PRNewswire/ -- Building on a record of bringing together industry leaders to create the most comprehensive data marketplace in politics, Targeted Victory today announced that more data segments from V12 Group are now available in the Audience Exchange marketplace. These segments will be made available to full-service Targeted Victory clients and Self-Service Targeted Engagement users immediately.  

With profiles of 208 million individuals, 110 million US households, and tens of millions of records matched to email and phone contact info, V12 Group is a heavyweight in the data industry. They offer anonymized audience segments woven from a variety of data points, including offline, demographic, lifestyle, and purchase data.

Michael Beach, co-founder of Targeted Victory, commented on the addition. "Today's news is another step forward in building an industry-leading data marketplace that provides enormous value to our clients. V12 Group provides the kind of verified, actionable data that makes Audience Exchange useful."

Added Kelly Leger, SVP of Digital Solutions at V12 Group: "This partnership has promise for both teams, and we're looking forward to seeing how Audience Exchange users make use of our validated audience segments. Collaborating in partnerships like this furthers our mission of helping business owners save time and money."

About V12 Group

Founded in 2002, V12 Group is dedicated to helping marketers and business owners harness the best of today's marketing and data technology to make better decisions, save time and money, and grow their bottom line. V12 offers comprehensive data compiled from more than 40 proprietary sources. They have been recognized by Inc. Magazine for the third consecutive year as one of the fastest-growing private companies in America. For more than a decade, they have been leading marketers to success through marketing automation – helping to coordinate schedules and resources, find and convert more prospects, enhance brand visibility and grow their bottom line.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.

SOURCE Targeted Victory

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