SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop, Peter Silva

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Uberflip Launches Content Score to Help Marketers Better Understand Their ROI

Marketers Will Now Be Able to Get a Holistic Snapshot of How Their Content Is Performing

TORONTO, ON -- (Marketwired) -- 08/20/14 -- Uberflip announced today the launch of Content Score, the latest Uber-feature that provides content marketers with an instant and accurate measurement of how successful their content marketing efforts are. With the capabilities of Content Score, marketers are able to quickly assess which efforts have the most value and in turn, help drive their overall marketing strategy.

Uberflip's simplified solution measures each piece of content within a customer's content Hub, providing them with a score of 0 to 100% -- 100% being a perfect score. While the score measures individual pieces of content, it also takes into account the need to measure and monitor content as a whole, and continues to measure every piece of content on a monthly basis. Content Score evaluates each piece of content based on five attributes: page views, shares, landing visits, call-to-action click-throughs and leads generated, and assists. Uberflip's calculations of these attributes are measured in relation to one another, which provides much-needed insight into the overall success of a marketer's content efforts as evaluated by the above factors.

"To help customers measure their content marketing ROI, we've always provided key metrics about page views, engagement, and call-to-actions. But this wasn't enough. Marketers were lacking actionable insight into how well they're doing, what needs to be improved, and how many leads they're generating. Bottom line: they need to answer the question 'is it worth it?'"said Yoav Schwartz, CEO of Uberflip. Schwartz added, "Helping marketers find a quick and easy way to answer this question is what led us to creating Uberflip's Content Score."

The purpose of Content Score is to provide customers with an easy, and most importantly, accurate way to measure their content marketing efforts, leading to more effective content marketing strategies. More time can be spent on creating content that resonates with their audience and in turn, will drive leads and increase engagement.

"We're excited to help customers easily understand their content marketing ROI, how many leads they've generated, what to keep doing and what to stop doing," says Schwartz. "Content Score will help customers spend their time, resources and budget more effectively."

For more information or to learn more about Content Score, visit the Uberflip Hub.

About Uberflip
Uberflip aggregates content into an immersive, tailored experience that is designed to increase key engagement metrics and generates more leads. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks and more into a beautiful and responsive interface with strategically placed, dynamic CTAs -- no IT required. Learn more at http://www.uberflip.com.

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