SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Award Winning EPICA Wines Introduces Malbec To Portfolio

Newest addition to Chilean repertoire targets growing U.S. millennial wine enthusiasts

VIÑA SAN PEDRO, Chile, Aug. 20, 2014 /PRNewswire/ -- EPICA Wines, the adventurous brand that inspires epic lifestyles, announces the introduction of a 2013 Malbec from Mendoza, Argentina to the U.S. market. EPICA Malbec will be available nationwide at select retail locations and wine stores as of this month for a suggested price of $10.99 per 750 ml bottle.

EPICA WINES INTRODUCES MALBEC TO PORTFOLIO

Aimed at adventurers 21 and older who want to enjoy life to the fullest, live in the here and now, and keep things fun and simple, EPICA Malbec was created to capitalize on the growing interest for this Argentinian grape. This introduction provides the brand with the opportunity to expand its presence in the wine aisle outside of Chilean wine offerings.  

According to Wines of Argentina, in the last five years, shipments of Argentine Malbec to the United States have more than doubled, from 1.9 million cases in 2008 to four million in 2013. The rise in popularity can be attributed to Malbec's appeal among consumers who enjoy soft, ripe fruitiness over more polarizing flavors.

"Millennial consumers are open to other cultures and flavors based on their travel experiences, and are willing to experiment with their wines," said Sebastian Reitze, Brand Director for EPICA. "Considering this audience represents 30% of core drinkers in the U.S., we thought there was a great opportunity for EPICA to launch an alternative that didn't sacrifice taste at an accessible price."

EPICA Malbec has dominant notes of ripe plums, strawberries and violets along with concentrated ripe black fruit flavors that result in a perfectly smooth lingering finish. The rich body and firm tannins of EPICA Malbec pair well with hearty pastas, red meats, and nuts.

"EPICA prides itself on creating unique taste profiles, that's why we made sure that our amazing wine that origins from UCO Valley, Mendoza had the same attributes that the region. That due to its climatic conditions (high temperature range) and soil (shallow, rocky and sandy texture thin, low in organic matter), we produced a wine with great personality with deep, dark red color, intense and complex, which presents aromas of black fruits like blackberry and plum with floral notes. EPICA'S Malbec palate presents friendly, spacious and sweet tannins," said EPICA's winemaker Miguel Rencoret.

As part of the Viña San Pedro, EPICA has a strong commitment to quality and consistency that over-delivers at an affordable price. Since its introduction to the U.S. market in 2012, EPICA experienced 53% growth last year. In addition to Malbec, EPICA is also available in four varieties: Red Blend, Cabernet Sauvignon, Sauvignon Blanc and Chardonnay.

EPICA Malbec's launch will be supported through trade advertising, social media and in-store promotion, with attractive POS material to encourage trial.

For more information about EPICA Malbec or to interview a brand executive, please contact Berenice Gonzales at (212) 219-0321. You can also visit www.EPICAwines.com.

About Viña San Pedro and VSPT Wine Group

San Pedro is part of VSPT Wine Group, one of the largest exporters of Chilean wine and leader in the premium segment in the Chilean market. All of the Group's wineries are renowned, producing its own distinctive wines, and they are all great representatives of the best wines that each terroir can produce.

Photo - http://photos.prnewswire.com/prnh/20140819/137631

SOURCE VSPT Wine Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...