SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Nikita Ivanov, Sean Houghton

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GoDaddy Acquires Mad Mimi

GoDaddy, the world’s largest technology provider dedicated to small businesses, announced it has acquired Mad Mimi, which helps small businesses connect with customers through simple, beautiful and effective email marketing. Mad Mimi’s easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings to small businesses. Financial details of the transaction were not disclosed.

While email marketing is an effective way to engage with customers, less than one-third of small businesses are using email marketing applications to communicate with and engage customers and prospects. Mad Mimi’s stylish and simple email marketing product helps users easily create, send, share and track elegant and customized email newsletters. With the combination of GoDaddy and Mad Mimi, GoDaddy customers can easily collect customer information and add fresh content on their website, improving customer engagement and search engine optimization.

The Mad Mimi service will continue to be available as a standalone application. GoDaddy and Mad Mimi intend to build a next generation product utilizing the Mad Mimi platform, with availability scheduled for 2015.

“Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier,” said Steven Aldrich, senior vice president of Business Applications, GoDaddy. “Mad Mimi’s email marketing application is a great solution to provide to our growing base of customers who will benefit from Mad Mimi’s high quality product and overall positive customer experience.”

“We built Mad Mimi with a vision to delight our customers and GoDaddy’s vision to champion small businesses matches Mad Mimi’s,” said Gary Levitt, founder and CEO, Mad Mimi. “Together with GoDaddy, we're incredibly excited to put simple and lovely email marketing in front of a whole new audience and help that audience discover the beauty and efficiency of marketing this way to customers.”

Connect with GoDaddy on Facebook & Twitter.

Read why our customers recommend GoDaddy.

About GoDaddy

GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With over 12 million customers worldwide and 58 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.

- GoDaddy Operating Company, LLC -

Copyright © 2014 GoDaddy.com, LLC All Rights Reserved.

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