SYS-CON MEDIA Authors: Scott Bampton, Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski

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USC funded startup shines on Kickstarter to end bike wheel theft

Nutlock raised over 232% of needed funding in less than two weeks!

LOS ANGELES, Aug. 20, 2014 /PRNewswire/ -- The daily dilemma for every cyclist is that, on average, people will have a bicycle stolen in less than two years. A large contributing factor to this is that any thief can steal parts, more specifically your bike wheels, off an already locked bike. It's a quick, easy process that's lucrative for thieves - all that's needed is a wrench.

http://LockYourNuts.com - which redirects you to our Kickstarter page. ">

The current (outdated) solution, lugging around multiple locks (one for the front wheel and one for the frame and back wheel), is unappealing. Cyclists find it a major inconvenience, and more often than not they end up walking their newfound unicycles home when using just one lock.

Tracing back the steps of a thief, (USC) University of Southern California business and engineer alumni made it their mission to dupe thieves. Nutlock, the brainchild of Amir Atighehchi and Mikey Ahdoot, is designed this to be the best bike lock for your wheels in terms of price, ease of use, safety, and design. In short, it's a one-time installation product that provides ultimate bicycle wheel protection. The patent-pending bike wheel fastener works by replacing the existing hex-nuts or quick-release skewers around your bicycle wheel – simple and effective.

Nutlock was conceptually born in the dorm room of the two USC alums in January of 2012. Co-founder Mikey Ahdoot recalls being told to "expect your bike to get stolen at some point throughout your college career." Although forewarned by their orientation speaker, the two Marshall School of Business graduates experienced a baffling number of bicycle wheel theft between themselves. Co-founder Amir Atighehchi explains, "You could walk through campus and see a different discarded bike wheel or battered frame thrust aside almost every day. It's an easy way to make some quick cash. With so many options on a college campus, it's no surprise it happened constantly." Armed with determination, they hit the pavement and scanned the racks on campus. After concluding that the hexagon-nuts were the source of vulnerability, Nutlock was born. Later the duo teamed up with three engineers from USC's Viterbi School of Engineering and got to work. Soon after, the team was accepted in to USC's competitive Accelerator Incubator Program and awarded $15,000.

After two years of development Nutlock is seeking $15,000 on Kickstarter and has already risen over 232% funding in less than two weeks! Nutlock is ready for production with an assortment of variations to ensure supreme security. This startup is ripe – ready to save bikes, one wheel at a time.

Editor's notes:
High-resolution product shots, logos: http://bit.ly/NutlockPress
Video - http://youtu.be/ZabH_gLJEKM

SOURCE Nutlock

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