SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

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Curtain up: dmexco 2014 Will Feature an Outstanding Conference Program

470 Top Speakers, More Than 200 Hours of Program Events on Six Stages, and a Broad Range of Attractive New Formats; In Line With the dmexco Conference 2014 Motto of "Entering New Dimensions," the Conference Program Will Highlight All the New Dimensions of

COLOGNE, GERMANY -- (Marketwired) -- 08/21/14 -- "The future standards of the international digital economy will be set at the dmexco Conference 2014! As an information broker and central networking platform, we are staging an absolutely top-class program that will present trends and innovations to decision-makers in the fields of marketing, media, and advertising, and also bring these people together with the leading minds of the digital world in order to provide the best possible support to companies and partners seeking to exploit the new dimensions of the digital economy," says Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations. With its 470 high-ranking representatives from the most important global brands and companies, the dmexco Conference 2014 will juxtapose like no other event forward-looking visions with real business potential in the international digital economy. For more than 200 hours, newly designed and larger stages at the dmexco Conference 2014 will be used to discuss all of the relevant topics and trends that are leading to the creation of completely new digital business approaches, potential, and strategies. A special highlight of this year's conference program involves the use of many new innovative conference formats that were especially developed for dmexco, and which will ensure a more extensive multimedia experience for trade visitors.

For example, the entertaining Hot Chair dialog format promises to deliver valuable insights when "Digital Prophet" David Shing from AOL answers questions posed by members of the more than 700-strong audience during the "Influencer at a Glance" event (September 11, 4:25 pm, Debate Hall). The new exclusive and personal dmexco Fireside Chat format will be used to offer a preview of the technological future of marketing, media, and advertising by Brian Cooley (CNET) and Laura Desmond (Starcom MediaVest Group) under the title "What's Next in Advertising and Tech?" (September 10, 3:35 pm, Debate Hall). Visitors to dmexco can also look forward to heated debates on forward-looking advertising concepts in the Showdowns, which are being introduced as both a German and an international format. The absolute highlight of the Showdown will be "The Best Way to Advertise!" featuring Dawn Airey (Yahoo), John Giuliani (Conversant), and Brian Wong (Kiip). The fascinating debate will be hosted by Ashley Swartz from Furious Minds (September 10, 11:20 am, Debate Hall). Five digital gurus -- B. Bonin Bough (Mondelez International), Andrew Creighton (Vice Media), Denelle Dixon-Thayer (Mozilla), and Chad Stoller (IPG Media Lab) -- will participate in the "Future of Five: Five Thought Leaders, Five Minutes, Five Predictions" event (September 11, 4:25 pm, Debate Hall), while Anke Schäferkordt (RTL) will examine the next big challenges and opportunities to be faced by the international digital economy in a Spotlight Interview with Roland Tichy (WirtschaftsWoche) on "The Future of Online Video" (September 10, 10:55 am, Debate Hall).

Additional highlights this year will once again include the highly anticipated Keynote speeches by global digital stars. The top-level opening Keynote -- "Driving Growth" -- on the first day of dmexco will be delivered by Michael Roth (IPG), who will focus on decisive drivers of growth in digital marketing (September 10, 10:15 am, Congress Hall). The opening Keynote for the second day of dmexco -- "Limitless -- The Six Strengths of Leadership That Endures" -- will be delivered by Ajaz Ahmed (AKQA), who will offer a highly creative overview of the key strengths of successful business models (September 11, 10:15 am, Congress Hall). Pieter Nota (Philips) will provide a first glimpse of the new digital brand strategy at his company in his closing Keynote, "Delivering Innovation That Matters to You," which will take place at the end of the first day of dmexco (September 10, 5:50 pm, Congress Hall). The second day of dmexco will conclude with Jonah Peretti (Buzzfeed), whose "Big Shift in Media" Keynote will address the growing expansion of social media (September 11, 5:00 pm, Congress Hall). dmexco's "World of Experience" will present a close-up look at the possibilities that already exist today to move into new dimensions. This will take place directly in special Showrooms, as well as during numerous sessions of the dmexco Conference. The influence forward-looking technologies are having on brands will be reviewed by the panel "World of Experience: How Technologies Impact the Role of Brands", which will be led by Philipp Justus from Google (September 10, 2:20 pm, Congress Hall). dmexco's Ubercloud Sessions will examine the role digital creativity plays in overall business success. The Ubercloud panel "Technology Driven Creativity or Technology Is Almost Nothing without Creativity" will feature Jeff Benjamin (JWT), Steven Simpson (Starcom Mediavest), Victor Wong (PaperG), and Karl Wooley (Framestore).

A very special dmexco Conference 2014 highlight will be the "Women's Leadership Table" (September 11, 3:55 pm, Congress Hall). The event will bring together major female players in the digital economy, such as Ashwini Karandikar (Amnet/Dentsu Aegis Network), Yunah Kim (Locket), and Heidi Messer (Collective[i]) for a discussion about "Smarter Technology for Smarter Advertising." Here a list of some of the other leading women from the global digital economy who will be on hand at dmexco 2014: Carolyn Everson (Facebook), Anna Bager (IAB), Barbara Basney (Xerox Corporation), Tina Beuchler (OWM), Wenda Harris Millard (Medialink), Jessica Joines (Rakuten Marketing), Abbey Klaassen (Adage), Allie Kline (AOL Platforms), Shirley Lin (YeahMobi/NDP Media), Deirdre McGlashan (MediaCom), Erin McPherson (Maker Studios), Kate Robertson (Havas), Mirja Schneider (Volkswagen), Kamakshi Sivaramakrishnan (Drawbridge), Caroline Taylor (IBM), and Sarah Wood (Unruly). All of these strong women, and the other leaders of the international digital economy, will be joined in this year's exclusive line-up for the dmexco Conference by a never-before-seen concentration of high-ranking representatives of the global advertising industry. The list includes top ad executives from major brands: Dr. Steven Althaus (BMW), Sital Banerjee (Philips), Tom Buday (Nestlé), Jim Clayton (LG Electronics), Blasco de Felice (L'Oréal), Dr. Christian Deuringer (Allianz), Philip E. Ginthör (Sony Music), Gary Morrison (Expedia), Martin Riley (Pernod Ricard), Bob Rupczynski (Kraft), and Dr. Lothar Weissenberger (DekaBank). Also on hand will be high-level representatives from all key ad agencies, including Jerry Buhlmann (Dentsu Aegis Network), Matt Seiler (IPG Mediabrands), and Mainardo de Nardis (OMD Worldwide).

According to Christian Muche, dmexco Director of Business Development, Strategy & International, and Frank Schneider, dmexco Director of Marketing, Sales & Operations: "The huge concentration of innovations and trends here, and the presence of an elite group of international digital-sector speakers at one location, are just two key aspects that set the dmexco Conference 2014 apart from all other events. In other words, dmexco is the global pace-setter for all digital-sector topics and developments. The standard-setting program we'll be presenting will certainly achieve our goal of offering all participating partners and visitors an unprecedented experience in terms of both quantity and quality. Our network of top business representatives and decision-makers means dmexco can stand up to any other event in the world!"

The complete dmexco Conference 2014 program is now available online at: http://www.dmexco.com/Program. Interested decision-makers from marketing, technology, media, and creative industry firms who would like to attend dmexco 2014 can register for free right now at: http://dmexco.de/2014/en/Tickets.html.

About dmexco

dmexco is the international leading expo & conference for the digital economy. Comprising a unique combination of an exposition and a conference, it stands for innovative and future-oriented marketing in the midst of a global growth market. Placing a clear focus on marketing, media, and technology, dmexco in Cologne is the global No. 1 industry meeting platform for valuable knowledge transfer and direct business transactions. dmexco, which is organized by Koelnmesse, offers trade visitors the broadest range of business trends, growth strategies, product innovations, and creative excellence in diverse forms and is furthermore free of charge. As the central hub for all thought leaders from digital brands, advertisers, and marketers, all types of agencies, and media owners, dmexco is connecting the global digital economy.

All further information on dmexco 2014 (September 10 & 11 in Cologne) as well as photos, videos, and statements on dmexco 2013 are posted at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.

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