SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Tapad Launches Campaign Pulse For Cross-Screen Analytics

Hill Holliday Signs On as Inaugural Partner

NEW YORK, Aug. 21, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company has just launched Campaign Pulse, a first-of-its-kind analytics dashboard.  The interactive tool provides marketers with comprehensive, user-friendly analytics that move beyond anecdotal understanding to show the true reach and effectiveness of cross-screen advertising.  Hill Holliday is the first agency to employ Tapad's Campaign Pulse dashboard.

Tapad Launches Campaign Pulse for Cross-Screen Analytics

Presenting performance from several different vantage points, Tapad Campaign Pulse offers marketers a new perspective on media delivery.  Tapad clients can access and use detailed data about device overlap, response rate, pathing and audience composition to optimize campaigns for the greatest return on budget.

Marketers are also able to use Campaign Pulse audience analytics to evaluate those most likely to respond and; in turn, scale their marketing efforts. 

Hill Holliday is a Campaign Pulse launch partner. In recent years, the agency has aggressively adopted advanced analytics on emerging technologies to measure the impact of its creative and media buys. 

"In today's environment, we believe cross-screen campaigns are the most effective way for brands to reach consumers with their message," said Crystal Snee, Hill Holliday Platform Media Manager.  "Tapad's Campaign Pulse allows us to show clients the benefits of using this approach in a revelatory way, looking at a campaign from all angles. We'll be using this with a number of our top clients in various categories—including QSR, finance and education."

"With Campaign Pulse, we're raising the bar on cross-screen analytics," said Are Traasdahl, CEO and Founder of Tapad.  "Marketers should be able to understand at a glance how their media is reaching and influencing consumers and the impact of a unified, cross-screen campaign. Campaign Pulse is another example of how we provide the highest quality expertise to help our clients get the best possible results from their marketing budgets."

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."

About Hill Holliday
Hill Holliday is among the top creative marketing agencies in the country, with 950 employees across its network. Hill Holliday works on some of the nation's largest and most respected brands, and the agency's success came by putting people and ideas first. Hill Holliday was founded in 1968 and today the agency brings unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Cadillac, Verizon Wireless, Bank of America, Dunkin' Donuts, (RED), John Hancock, TripAdvisor, Major League Baseball, TJX, Merrell, Capella University, Chili's, Novartis and WHOLE WORLD Water. For more about the people, work, and culture at Hill Holliday, please visit http://www.hhcc.com.

Tapad Inc. Logo

Photo - http://photos.prnewswire.com/prnh/20140820/138011

Logo - http://photos.prnewswire.com/prnh/20140115/NY45432LOGO

SOURCE Tapad

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