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SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Liz McMillan, Roger Strukhoff

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Smaato Selected by AlwaysOn as an OnMedia Top 100 Winner

Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners in the B2B: Advertising Networks category.

Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

The winners will be honored at AlwaysOn’s OnMedia NYC event on September 15 at NASDAQ OMX in Times Square, New York City. The two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"This year's OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today's advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it," says Tony Perkins, founder and editor of AlwaysOn. "OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.

“We are extremely proud that Smaato is a 2014 OnMedia 100 winner,” said Smaato CEO Ragnar Kruse. “We believe this award represents Smaato’s dedication to transforming advertising into an exciting, new ecosystem with innovative technology.”

Details about the OnMedia 100 program and the full list of winners are available at: http://aonetwork.com/blogs/Announcing-the-2014-OnMedia-100-Top-Private-Companies

About Smaato

Smaato is the leading global mobile RTB ad exchange (SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 78,000+ mobile app developers and mobile publishers. On the demand side, Smaato globally connects 100+ ad networks and 270+ DSPs.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2014, 2013, 2012 & 2011) and was named a "company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato's global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced international management team. Smaato's European office is in Hamburg, Germany and the APAC office is in Singapore.

Learn more at www.smaato.com, and follow us on Twitter @Smaato and on Facebook.com/Smaato.

About AlwaysOn

AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.

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