SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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Hard Rock International Offers $1 Million To The NFL's Charity Of Choice To Secure Hard Rock Records Artist "The Carnabys" As Super Bowl XLIX Headliners

ORLANDO, Fla., Aug. 21, 2014 /PRNewswire/ -- According to recent news reports, the National Football League is considering moving to a "pay to play" model for the 2015 Super Bowl XLIX halftime show. In response, Hard Rock International this morning made an offer to have Hard Rock Records artists The Carnabys serve as halftime show headliners.

Hard Rock International Logo.

"Hard Rock International will donate $1 million to the NFL's charity of choice if The Carnabys, the most recent band to sign with Hard Rock Records, is given the opportunity to headline next year's Super Bowl halftime show," Hard Rock's Chief Marketing Officer, John Galloway wrote in a letter to the NFL Commissioner Rodger Goodell. "We hope that the NFL will consider our generous offer and make next year's halftime show not only entertaining, but also a platform to raise funds and awareness for a worthwhile cause."

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. For more than 43 years, Hard Rock International has made it both its business and its abiding passion to make the earth a safer, healthier and better place to live. The brand donates millions of dollars annually to a variety of philanthropic causes.

The Carnabys are no strangers to playing for a crowd. The band opened for Bruce Springsteen at Hard Rock Calling last summer at London's Queen Elizabeth Olympic Park and brought the house down at this summer's Hard Rock Live event in Rome. They've proven to be an international hit, wowing crowds throughout Europe and are up to the challenge of rocking the Super Bowl.

Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 26,000 live music events worldwide in 2013.  The brand continues its dedication to support up-and-coming artists with the Hard Rock Records label, providing a forum for today's hottest new talent.  

For additional information about Hard Rock International, please visit www.hardrock.com.

For additional information about The Carnabys, please visit www.thecarnabys.com.

About Hard Rock Records:
Hard Rock Records is an independent music label created in 2012 by Hard Rock International to find, develop, and promote up-and-coming artists. Hard Rock Records provides artists an unparalleled opportunity, giving each artist on the label assistance with recording, production, marketing, promotion, distribution and touring in exchange for a one-year commitment to the label. At the end of that year, the artist walks away with ownership of any recordings as well as all the profits from their release. Hard Rock has no expectation for remuneration of any funds spent developing the artist. For additional information on Hard Rock Records, visit www.hardrockrecords.com.

About Hard Rock International
With a total of 189 venues in 58 countries, including 143 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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SOURCE Hard Rock International

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