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Fonemine Has Changed Its Name to MobileForce Software

Fonemine Has Changed Its Name to MobileForce(TM) Software to Leverage the Strength of Its Product Line and to Align the Company and Its Products Under a Single Brand Name

SUNNYVALE, CA--(Marketwired - August 22, 2014) - Fonemine Inc., a leading provider of cloud-based enterprise mobile application solutions, today announced that the company has changed its name to MobileForce Software Inc. (www.mobileforcesoftware.com). This change is being made to allow the company to leverage the strength of the MobileForce product lines and to align its corporate and product brand identities.

"MobileForce Software will continue to be the leading provider of enterprise mobility solutions to our established customer base," said Jagadish Bandhole, CEO of MobileForce Software. "With our solution deployed to thousands of users at G2000 companies driving greater efficiency, productivity and usability, we felt it was a good time to capitalize on the momentum of our product family."

MobileForce Software has adopted its new name as a statement of the brand value of its products and is delivering on this promise with a synergistic, two-pronged approach. First, MobileForce Software will continue to offer and expand on its popular MobileForce Enterprise Platform and MobileForce Sales offerings. Second, MobileForce's service offerings complement the product lines and offer customizations that further enhance the value of the solution.

"In conjunction with our software development and service strategies, we have been pursuing the development of a strong corporate identity that will accurately represent our company and services to our clients and prospects," stated Bandhole. "While our company name is changing, all core elements of the organization will remain the same.

Along with the name change, the company adopted a new corporate identity, including a new logo and website that can be found at www.mobileforcesoftware.com. The changes are effective immediately, and all future business activity will be undertaken with the new name.

For More Information:

For more details on the corporate name change and the company's products and services, visit www.mobileforcesoftware.com/category/press-releases

About MobileForce Software:

MobileForce Software is a privately held Enterprise Mobility Software company based in Silicon Valley. MobileForce Software's MobileForce Enterprise Platform and MobileForce Sales enables enterprise sales, service, channel partners and end-customers to access key enterprise data and processes through a unified, secure enterprise container app that runs on iOS, Android and HTML5 platforms. MobileForce Software native apps are cloud-driven, role-based with touch-optimized UI, rich interactions and device personalization enabling their users to find the "right information at the right time" anywhere, anytime. Through saved time, ease of access and seamless integration across different enterprise apps in the workflow within a unified app interface, MobileForce apps optimize the sales & service cycles, increase efficiency, engage more customers and drive tremendous gains in user productivity. For more information, visit http://www.mobileforcesoftware.com.

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