SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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PointRoll Qualified as a Facebook Preferred Marketing Developer

Multiscreen Dynamic Ad Platform Makes Possible the Delivery of Data-Driven Ads Across All Channels, Including Social, Within a Single Campaign

NEW YORK, NY -- (Marketwired) -- 08/22/14 -- Now a Facebook-certified Preferred Marketing Developer (PMD), PointRoll brings high-engagement, data-driven ad experiences into the social sphere. As a Facebook PMD, PointRoll now extends its dynamic social product functionality and reporting insight -- all while delivering the only single-platform/single-campaign ad management experience, including mobile, video, desktop and social advertising.

PointRoll was qualified as a PMD as a result of the company's commitment to advertisers who want to centralize and simplify the management of their multichannel campaigns that emphasize relevancy and engagement by using its Dynamic Creative Optimization within the social channel at scale. Dynamic or data-driven ads use a wide range of properly authorized data types, like user location or local weather, to determine which variation of an ad is most relevant and so most likely to drive user engagement.

"PointRoll's work with Facebook leverages just one facet of its sophisticated, multi-screen platform. PointRoll brings the same creative flexibility and integrated reporting to social media that it has long brought to every other channel," said Chris Tuff, EVP and Director of Earned and Emerging Media at 22squared. "Being a PMD makes PointRoll an even more powerful partner when it comes to producing the most relevant and engaging creative -- now specifically tuned for digital and social media. We look forward to working with PointRoll even more closely in the months to come."

To see some of PointRoll's work and examples of their ads on Facebook visit -- https://www.facebook.com/PointRollSocialAds

This story appeared first on AllFacebook.

About PointRoll
Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences. For more information, visit http://www.pointroll.com or follow us @pointroll.

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