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SYS-CON MEDIA Authors: Elizabeth White, XebiaLabs Blog, Liz McMillan, David Sprott, Carmen Gonzalez

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New Atlanta BeltLine Campaign Gives Advocates a Chance to Own a Piece of History

Grassroots Funding Initiative Offers Supporters the Opportunity to Purchase Pieces of Original BeltLine Rail

ATLANTA, GA -- (Marketwired) -- 08/22/14 -- The Atlanta BeltLine Partnership, with the support of Nebo, an Atlanta-based digital marketing agency, has launched an innovative fundraising campaign that gives supporters of the Atlanta BeltLine a way to own a piece of its history while also helping build its future.

Atlanta BeltLine enthusiasts can now visit BuildtheBeltLine.org to purchase handcrafted, limited edition slices of the original rail that once lined the Atlanta BeltLine. Each piece is cut by hand and stamped by local Atlanta sculptor Jason Smith. Only 1,000 of these limited edition pieces of art will be made available. The remaining rail will be preserved for use in future Atlanta BeltLine art projects. Each piece will be sold for $99, and the proceeds from every purchase will help fund Atlanta BeltLine programs and projects.

"The Atlanta BeltLine simply would not happen without consistent community support," said Charlie Shufeldt, Chairman of the Board of the Atlanta BeltLine Partnership. "Our fervent fans now have a limited chance to obtain a piece of the legacy they're helping to build."

The Atlanta BeltLine has built some of the most beloved public parks in the city, with 200 acres of greenspace and seven miles of paved trails. The project has spurred more than $1 billion in new private development, and it is estimated that the Eastside Trail will welcome more than 1 million users this year. The new Westside Trail and the extension of the Eastside Trail will break ground this fall.

"The Atlanta BeltLine is the most ambitious smart growth project in the country," said Adam Harrell, President at Nebo. "Our goal is to give the thousands of Atlanta BeltLine supporters around our city a way to make a contribution and show their pride."

To view photos of the track slices or for additional information about the campaign, please visit http://buildthebeltline.org. To learn more about Nebo and its portfolio, visit http://www.neboagency.com.

About the Atlanta BeltLine:
The Atlanta BeltLine is the most comprehensive transportation and economic development effort ever undertaken in the City of Atlanta and among the largest, most wide-ranging urban redevelopment programs currently underway in the United States. The Atlanta BeltLine is a sustainable redevelopment project that will provide a network of public parks, multi-use trails and transit along a historic 22-mile railroad corridor circling downtown and connecting many neighborhoods directly to each other. Atlanta BeltLine, Inc. (ABI) is the entity tasked with planning and executing the implementation of the Atlanta BeltLine in partnership with other public and private organizations, including City of Atlanta departments. For more information on the Atlanta BeltLine, please visit www.BeltLine.org.

About Nebo Agency:
Nebo is a human-centered digital agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in digital marketing strategy, web design, user experience, SEO, paid media, digital public relations, social media marketing and analytics, Nebo has helped its clients achieve their digital goals. Visit http://www.neboagency.com for more information.

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Media Contact:
Jenna Thomas
Nebo Agency
1.404.885.1201
http://www.NeboAgency.com

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