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SYS-CON MEDIA Authors: Elizabeth White, Mike Kavis, Carmen Gonzalez, Pat Romanski, Liz McMillan

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SLS Las Vegas Opens Doors Bringing New Life To The North End Of The Las Vegas Strip

New Resort Packed with Iconic Hospitality Brands is the Product of $415M Renovation of Legendary Sahara

LAS VEGAS, Aug. 23, 2014 /PRNewswire/ -- SLS Las Vegas, the culmination of a years-long, $415 million dollar renovation of the legendary Sahara, opened its doors today welcoming the public back to the North end of the iconic Las Vegas Strip.  A fully-integrated, entertainment-driven resort and casino with more than 1,600 guest rooms and suites, SLS Las Vegas features a curated collection of hospitality industry trend setter sbe's most beloved brands, refined and reinvigorated for Las Vegas as well as original concepts all set in an atmosphere that's both dynamic and approachable.

To view the multimedia assets associated with this release, please click
http://www.multivu.com/players/English/7289852-sls-las-vegas-opens-doors-bringing-new-life-to-the-north-end-of-the-strip

"This is the beginning of a new era for The Strip," said Sam Nazarian, Founder, Chairman and CEO, sbe. "We are thrilled to throw open our doors and show the world what we've been working on for the past several years. It feels good to be back in the former Sahara space, and we look forward to creating new, legendary memories as SLS Las Vegas."

Destined to become one of the most energetic hotels on the Las Vegas Strip, SLS is high-style collaboration between Nazarian, James Beard award-winning chef Jose Andres and design visionary Phillippe Starck in collaboration with globally acclaimed architectural firm Gensler.  Highlights of the property include Andres' Bazaar Meat, a twist on his hugely popular concept Bazaar; the second location of The Sayers Club, one of Los Angeles' best-loved live music venues; celebrated restaurants Katsuya by Starck, Umami Burger, Beer Garden & Sports Book, Cleo and The Griddle Cafe; an exclusive partnership with retailer Fred Segal and The Strip's most exhilarating nightclub, the 20,000 square-foot LiFE, a venue designed, with sbe's myriad years creating superior nightlife venues, to maximize the club-going experience.

"We're incredibly proud of our partners and our approachable mix of amenities," added President and COO of SLS Las Vegas, Rob Oseland. "As a result, we have a property that speaks to everything that the 40 million tourists who find their way to Vegas every year expect while at the same time stays approachable and welcoming to the vibrant community of Southern Nevada."

The resort celebrated its opening with a star-studded preview party with guests including actors Aaron Paul, Emile Hirsch and Kellan Lutz, model Dita Von Teese, UFC star Chuck Liddell, and actress Brittany Snow. Partygoers enjoyed tastes of the resort's signature food and beverage offerings and live performances from rock legend Lenny Kravitz, who designed a handful of the resort's top tier suites, and rising star artists including Iggy Azalea, Rita Ora, JoJo and Jhene Aiko. As the clock struck midnight, amid a dazzling display of fireworks, the SLS team led by Sam Nazarian officially cut the ribbon and escorted the first guests to the gaming floor.

"This is a very exciting day for us," said Nazarian. "SLS Las Vegas is the embodiment of a dream that began seven years ago when we purchased the Sahara. To see this legendary property come back to life in the vision that we created all those years ago is nothing short of incredible and I am grateful for all of our visionary partners and the incredible community support we have received during this transformation. We invite everyone to be legendary and join us at SLS Las Vegas."

ABOUT SLS LAS VEGAS:
SLS Las Vegas is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of sbe's acclaimed restaurant and nightlife brands. SLS Las Vegas provides an approachable experience featuring multiple unparalleled nightlife offerings including Hollywood favorite, The Sayers Club, the edgy and sophisticated nightclub, Foxtail and mega-club, LiFE. Additionally, SLS Las Vegas offers an impressive selection of dining concepts including Bazaar Meat by Jose Andres; Katsuya by Starck; Cleo; Umami Burger, Beer Garden & Sports Book; Ku Noodle; 800 Degrees Neapolitan Pizzeria; The Griddle Cafe; The SLS Buffet and The Perq. The property also hosts a 10,000-square-foot Fred Segal retail experience, the intimate and luxurious Ciel Spa and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas, please visit slsvegas.com and stay connected on Facebook, Twitter, and Instagram.

ABOUT SBE:
sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has over 80 properties currently operating or in development, and has expanded several of its flagship brands including SLS Hotels, Katsuya, The Bazaar by Jose Andres and Hyde Lounge nationally and internationally. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company.  More information about sbe can be obtained at sbe.com, or by downloading the sbe App.

 

Fireworks fill the sky above SLS Las Vegas prior to Saturday’s midnight opening.

 

SLS Las Vegas executives, led by sbe Chairman and CEO Sam Nazarian, center, cut the ceremonial ribbon officially opening the new $415 million resort casino at the stroke of midnight on Saturday.

 

Guests pour through the doors of the new SLS Las Vegas as it opens to the public at midnight Saturday. Located at the site of the former Sahara, the resort was created by global hospitality leader sbe.

To view the multimedia assets associated with this release, please click
http://www.multivu.com/players/English/7289852-sls-las-vegas-opens-doors-bringing-new-life-to-the-north-end-of-the-strip

SOURCE SLS Las Vegas

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