|By ACN Newswire||
|August 24, 2014 08:23 AM EDT||
Tom Domen, Long Term Innovation Manager, Ecover, and a speaker at the marcus evans EuroPack Summit 2014, on utilising plastic waste collected from the ocean to make packaging
LONDON, Aug 24, 2014 - (ACN Newswire) - How Ecover came to make use of plastic waste from the sea to create bottles provides valuable lessons and ideas to all product packaging leaders.
A world-first in packaging, a new form of recyclable plastic that incorporates sea plastic, post-consumer recyclables and plant-based plastic, came about when Tom Domen, Long Term Innovation Manager at Ecover, was looking for a packaging solution that could make a long term positive contribution to the environment.
"My goal was not to simply create packaging that used less material or that had a slightly less negative impact on the environment. We wanted a solution that was potentially able to be restorative and take something bad out of the environment," said Domen, a speaker at the marcus evans EuroPack Summit 2014, taking place in Cascais, Portugal, 8 - 9 September. With water quality a big concern globally, Ecover decided to make plastic floating in the ocean, "part of the solution rather than the problem".
As for the financial feasibility of using this material, Domen explained that although it costs more today, scaling up will make it more affordable in the future. "We are in the first trial phase, trying to get more fishermen in the network. We do not have a lot of material coming in, and what we do get is from different places. They must all be brought together and transported to recyclers, who need to do a special run just for us. All these processes in the supply chain are on a small scale, but we hope that scaling up will make it more feasible." New subsidies for fishermen in Europe will help bring down some of the costs, but getting more material coming in and working more efficiently with fishermen and recyclers are all part of Domen's plan.
While the core proposition of the Ecover brand has a strong focus on sustainability, it does not mean that other companies cannot find a value in ocean waste. "As a company, we still need to make a profit and we can recover the additional costs through the marketing benefits it will bring about. That is how other organisations can realise value, even if they are not as focused on sustainability as we are. They can consider the investment into the material as a marketing investment, to tell a marketing story to consumers, to show they are serious about their corporate social responsibilities."
Getting the plastic out of the ocean efficiently has been one of Ecover's biggest challenges so far. "Fishermen did not create this waste problem, so convincing them to work with us has been difficult. We had to do a lot of engagement with the community to explain what we are all about," Domen noted.
"Companies can engage the community in multiple ways, by organising beach clean-ups and looking for other ways to get the plastic to the recycler. Any efficiency that can be gained would be good." Another issue is the quality of the plastic recovered, and deterioration cause by the sun, salt and water. There must be a strict selection process in place in order to avoid putting low quality plastic into the recycling chain.
The message from Domen is clear: there are many ways of making packaging more sustainable. "You can reduce the amount of plastic used, put more recycled content, look for different materials, connect more efficiently with the recycling people, and so on. It is a lot of hard work to bring that message to consumers. That is why I suggest companies start with one pioneering project, to show consumers they are serious about it. They can launch a limited edition bottle that allows them to tell a packaging story and to engage their consumers on the complex matter of sustainable packaging."
About the EuroPack Summit 2014
The EuroPack Summit is the premium forum bringing elite buyers and sellers together. The Summit offers FMCG packaging executives and suppliers and solution providers an intimate environment focused on how to win the battle for market and mind share through packaging. Taking place at the Grande Real Villa Italia Hotel & Spa, Cascais, Portugal, 8 - 9 September 2014, the Summit includes presentations on driving sustainable initiatives and winning customers by empowering environmentally-positive consumption, exploring holistic innovation from materials to formats and trends, mastering exceptional packaging, enhancing brand image and product distinctiveness.
For more information please send an email to [email protected] or visit the event website at www.europacksummit.com/TomDomenInterview
Please note that the Summit is a closed business event and the number of participants strictly limited.
About marcus evans Summits
marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com.
- Twitter: www.twitter.com/meSummitsGlobal
- YouTube: www.youtube.com/user/MarcusEvansGroup
- SlideShare: www.slideshare.net/MarcusEvansSummits
Source: marcus evans Summits
Sarin Kouyoumdjian-Gurunlian Press Manager, marcus evans, Summits Division Tel: +357 22 849 313 Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 22, 2015 12:00 AM EDT Reads: 1,268
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Apr. 22, 2015 12:00 AM EDT Reads: 5,047
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 21, 2015 11:45 PM EDT Reads: 875
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
Apr. 21, 2015 09:15 PM EDT Reads: 625
Apr. 21, 2015 08:45 PM EDT Reads: 832
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch dev...
Apr. 21, 2015 08:30 PM EDT Reads: 731
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, ...
Apr. 21, 2015 08:00 PM EDT Reads: 664
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
Apr. 21, 2015 05:00 PM EDT Reads: 1,900
Many of the well-known examples of DevOps success we read in blogs on the Internet paint an idyllic picture of DevOps productivity. A team was facing a stodgy, slow-moving operations department, teams weren’t delivering software on time. Those teams moved to DevOps, became proactive about infrastructure and deployment automation, and an overnight transition to productivity ensues. People are promoted, projects are successful, and developers and system administrators dance hand-in-hand in a final...
Apr. 21, 2015 03:45 PM EDT Reads: 733
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
Apr. 21, 2015 03:00 PM EDT Reads: 2,766
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 21, 2015 03:00 PM EDT Reads: 1,231
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 21, 2015 02:00 PM EDT Reads: 1,552
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Apr. 21, 2015 02:00 PM EDT Reads: 2,266
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 21, 2015 02:00 PM EDT Reads: 1,246
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
Apr. 21, 2015 12:15 PM EDT Reads: 1,515