|By ACN Newswire||
|August 24, 2014 08:23 AM EDT||
Tom Domen, Long Term Innovation Manager, Ecover, and a speaker at the marcus evans EuroPack Summit 2014, on utilising plastic waste collected from the ocean to make packaging
LONDON, Aug 24, 2014 - (ACN Newswire) - How Ecover came to make use of plastic waste from the sea to create bottles provides valuable lessons and ideas to all product packaging leaders.
A world-first in packaging, a new form of recyclable plastic that incorporates sea plastic, post-consumer recyclables and plant-based plastic, came about when Tom Domen, Long Term Innovation Manager at Ecover, was looking for a packaging solution that could make a long term positive contribution to the environment.
"My goal was not to simply create packaging that used less material or that had a slightly less negative impact on the environment. We wanted a solution that was potentially able to be restorative and take something bad out of the environment," said Domen, a speaker at the marcus evans EuroPack Summit 2014, taking place in Cascais, Portugal, 8 - 9 September. With water quality a big concern globally, Ecover decided to make plastic floating in the ocean, "part of the solution rather than the problem".
As for the financial feasibility of using this material, Domen explained that although it costs more today, scaling up will make it more affordable in the future. "We are in the first trial phase, trying to get more fishermen in the network. We do not have a lot of material coming in, and what we do get is from different places. They must all be brought together and transported to recyclers, who need to do a special run just for us. All these processes in the supply chain are on a small scale, but we hope that scaling up will make it more feasible." New subsidies for fishermen in Europe will help bring down some of the costs, but getting more material coming in and working more efficiently with fishermen and recyclers are all part of Domen's plan.
While the core proposition of the Ecover brand has a strong focus on sustainability, it does not mean that other companies cannot find a value in ocean waste. "As a company, we still need to make a profit and we can recover the additional costs through the marketing benefits it will bring about. That is how other organisations can realise value, even if they are not as focused on sustainability as we are. They can consider the investment into the material as a marketing investment, to tell a marketing story to consumers, to show they are serious about their corporate social responsibilities."
Getting the plastic out of the ocean efficiently has been one of Ecover's biggest challenges so far. "Fishermen did not create this waste problem, so convincing them to work with us has been difficult. We had to do a lot of engagement with the community to explain what we are all about," Domen noted.
"Companies can engage the community in multiple ways, by organising beach clean-ups and looking for other ways to get the plastic to the recycler. Any efficiency that can be gained would be good." Another issue is the quality of the plastic recovered, and deterioration cause by the sun, salt and water. There must be a strict selection process in place in order to avoid putting low quality plastic into the recycling chain.
The message from Domen is clear: there are many ways of making packaging more sustainable. "You can reduce the amount of plastic used, put more recycled content, look for different materials, connect more efficiently with the recycling people, and so on. It is a lot of hard work to bring that message to consumers. That is why I suggest companies start with one pioneering project, to show consumers they are serious about it. They can launch a limited edition bottle that allows them to tell a packaging story and to engage their consumers on the complex matter of sustainable packaging."
About the EuroPack Summit 2014
The EuroPack Summit is the premium forum bringing elite buyers and sellers together. The Summit offers FMCG packaging executives and suppliers and solution providers an intimate environment focused on how to win the battle for market and mind share through packaging. Taking place at the Grande Real Villa Italia Hotel & Spa, Cascais, Portugal, 8 - 9 September 2014, the Summit includes presentations on driving sustainable initiatives and winning customers by empowering environmentally-positive consumption, exploring holistic innovation from materials to formats and trends, mastering exceptional packaging, enhancing brand image and product distinctiveness.
For more information please send an email to [email protected] or visit the event website at www.europacksummit.com/TomDomenInterview
Please note that the Summit is a closed business event and the number of participants strictly limited.
About marcus evans Summits
marcus evans Summits are high level business forums for the world's leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com.
- Twitter: www.twitter.com/meSummitsGlobal
- YouTube: www.youtube.com/user/MarcusEvansGroup
- SlideShare: www.slideshare.net/MarcusEvansSummits
Source: marcus evans Summits
Sarin Kouyoumdjian-Gurunlian Press Manager, marcus evans, Summits Division Tel: +357 22 849 313 Email: [email protected]
Copyright 2014 ACN Newswire. All rights reserved.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 23, 2014 11:30 AM EST Reads: 1,221
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Nov. 23, 2014 11:00 AM EST Reads: 1,183
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Nov. 23, 2014 08:00 AM EST Reads: 1,310
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Nov. 23, 2014 07:45 AM EST Reads: 1,383
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Nov. 23, 2014 02:00 AM EST Reads: 1,076
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Nov. 22, 2014 10:00 PM EST Reads: 1,187
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Nov. 22, 2014 08:00 PM EST Reads: 1,467
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Nov. 22, 2014 06:45 PM EST Reads: 1,238
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Nov. 22, 2014 05:45 PM EST Reads: 1,360
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 22, 2014 05:30 PM EST Reads: 1,182
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Nov. 21, 2014 09:15 PM EST Reads: 1,296
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Nov. 21, 2014 08:00 PM EST Reads: 1,367
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 21, 2014 08:00 PM EST Reads: 1,313