SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton

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SmartBug Media Publishes Guide to Creating 100-Piece Content Marketing Campaign

Leading Inbound Marketing Agency Offers Strategies on Repurposing Content and Leveraging Content Marketing Investments Into Broad Campaigns

IRVINE, CA -- (Marketwired) -- 08/25/14 -- SmartBug Media, a leading inbound marketing agency assisting businesses in generating leads, increasing awareness, and building brand loyalty, today announced it is publishing a guide on how to repurpose an e-book into other forms of marketing content. How to Turn a Single E-Book into a 101-Piece Content Marketing Machine is available as a free download at http://info.smartbugmedia.com/repurposing-content-ebook.

More and more businesses are investing time and resources into e-books because they educate leads, direct those leads into the sales funnel, and show thought leadership. These companies can subsequently maximize the ROI of just one e-book by repurposing it into dozens of additional pieces of content. This strategy allows marketers to find new ways to use content they have already created, to further emphasize topics from the e-book, and to achieve these goals quickly, efficiently, and easily. Among the content repurposing approaches discussed in SmartBug's new guide:

  • Blogs, including the use of guest posts
  • Videos, podcasts, and webinars
  • Promotional and lead-nurturing emails, and news releases
  • Social media, including Facebook, Twitter, and LinkedIn
  • Branding
  • Infographics
  • White papers, case studies, and checklists

"It's critical to find new ways to use content that you've already created," says Dolly Howard, SmartBug's Director of Client Services. "Our hope is that this guide will provide marketers with the knowledge they need to repurpose content for different channels in order to attract and convert more leads."

To download How to Turn a Single E-Book into a 101-Piece Content Marketing Machine, visit http://info.smartbugmedia.com/repurposing-content-ebook.

About SmartBug
SmartBug Media is a leading inbound marketing agency that helps companies increase qualified leads, customers, and reach. SmartBug Media helps companies achieve better marketing results by combining content marketing, social media, informational products and white paper marketing. Named in the top 1 percent of inbound marketers by Hubspot, SmartBug Media boasts the highest ROI of any agency on Hubspot's website. Our team consists of veteran marketers who have owned P&L responsibility, managed budgets, launched hundreds of products, and generated hundreds of millions of dollars in revenue for their companies. SmartBug Media has delivered results for many small businesses and leading brands such as Acxiom Corporation, Atria Senior Living, HireRight, FiberLight, INC Research, Liberty Mutual, Morgan Stanley Smith Barney and Valpak. For more information, visit http://www.smartbugmedia.com or call 949-236-6448.

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