SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Nearly One Quarter of Millennials Under Extreme Financial Stress

TD Bank survey finds most millennials wish they were better prepared for life events.

CHERRY HILL, N.J., Aug. 25, 2014 /PRNewswire/ -- TD Bank, America's Most Convenient Bank®, announced the results of a new survey focusing on the top financial stresses for older millennials, ages 24-34. The survey, an extension of the TD Bank Financial Education Survey, revealed that 22 percent of millennials and 17 percent of Hispanic millennials feel they are under extreme financial stress. Additionally, 55 percent of millennials and 60 percent of Hispanic millennials feel they are able to manage their finances, but are having difficulty finding financial happiness. The nationwide survey polled more than 1,000 millennials, including 150 Hispanic millennials, to determine their financial preparedness for major life events, such as going to college and purchasing a home.

America's Most Convenient Bank.

"Many factors can contribute to millennials' financial stress," said Nandita Bakhshi, Head of Consumer Bank, TD Bank. "Major life events such as getting married or starting a new job require solid understanding of personal finance and if millennials are telling us they aren't prepared for this, we need to help find solutions."

Millennials Wish They Were More Financially Prepared

On average, two thirds of all millennials wish they had been more financially prepared before experiencing a major life event. For many of these events, millennials did not prepare at all for the financial implications. Millennials said they were least ready for:

  • Going to college (31 percent/34 percent Hispanic not prepared)
  • Having a child (27 percent/26 percent Hispanic not prepared)
  • Starting a new job (21 percent/23 percent Hispanic not prepared)

Millennials top stressors were:

  • Paying bills (45 percent/51 percent Hispanic)
  • Lack of funds/poor financial situation (33 percent/31 percent Hispanic)
  • Cost of living (7 percent/7 percent Hispanic)

Who Do Millennials Look To For Advice?

The TD Bank survey found that one third of all millennials turn to their family and friends most often when seeking financial advice around a major life event and, on average, only one eighth said they obtain financial advice from a bank. However, 38 percent of general market millennials did turn to their bank for advice when buying a home while only 17 percent of Hispanic millennials did.

Millennials obtain information about financial products most often from:

  • Family and friends (65 percent/61 percent Hispanic)
  • Research on the internet (48 percent/55 percent Hispanic)
  • Formal financial education (33 percent/29 percent Hispanic)

"When it comes to taking a formal financial education class, about one quarter of all millennials feel they didn't need financial education and don't have the time," said Nandita. "Millennials need to be proactive in finding education that fits their needs so they can be more prepared for the events they will experience throughout their lives."

Full survey results, including Hispanic and gender findings, can be found at https://mediaroom.tdbank.com/finedsurvey.

Survey Methodology
The study was conducted among a nationally representative group of consumers from July 25 through August 1, 2014. The total sample size is 1,006 millennials (ages 24-34) and has a margin of error of +/- 3.1%. The survey was hosted by global research company Angus Reid Public Opinion.

About Angus Reid Public Opinion 
Angus Reid Public Opinion is the Public Affairs practice of Vision Critical—a global research company. Vision Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth insights for a wide array of clients.

About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com.  Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com.  

SOURCE TD Bank

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