|By PR Newswire||
|August 25, 2014 10:30 AM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- MISSION Athletecare™, the world's leader in thermoregulation, today announced a partnership with the Korey Stringer Institute (KSI) to advance education around the prevalent issue of exertional heat stroke, especially for athletes. With the support of KSI, MISSION has pledged its commitment and resources to heighten awareness and prevention in an effort to combat one of the leading causes of death for athletes.
KSI was founded in the aftermath of professional football player Korey Stringer's sudden death from exertional heat stroke during training camp in August 2001. The Institute is housed in the College of Agriculture, Health, and Natural Resources at the University of Connecticut and was founded to provide first-rate information, research, assistance, education and advocacy for the prevention of sudden death in sport.
MISSION and KSI are making a pledge to tackle heat stroke head on and are encouraging athletes, coaches and schools everywhere to do the same. MISSION will donate $1 million in EnduraCool Instant Cooling products over three years to schools that implement and follow KSI's Exertional Heat Stroke Prevention Guidelines.
The guidelines, created by the experts at KSI, include important preventative strategies, from creating condition-based activity modifications and ensuring coaching staffs have the proper medical certifications, to establishing emergency action plans specific to facilities where training and competition occurs, among other measures. To learn more, review the complete list of guidelines, and take the heat safety pledge, visit www.missionathletecare.com/HeatSafetyPledge.
"MISSION Athletecare leads the cooling technology category with EnduraCool, and I have a deep appreciation for their product development, rooted in research and field testing," said Dr. Douglas Casa, Chief Operating Officer of KSI. "We are pleased to partner with MISSION and are committed to our shared goals, not only to further research on cooling technology, but also to spread awareness of the dangers of heat stroke and how to prevent it."
Exertional heat stroke is one of the leading causes of sudden death in sport, especially during the month of August, when athletes are training in the heat of the summer. Many cases of exertional heat stroke can be prevented with the right precautionary strategies in place. This shared sentiment led to the formation of KSI, and today, the organization's partnership with MISSION.
"MISSION is intently focused on delivering game-changing thermoregulation technologies that help athletes maximize their performance, their health and their safety," said MISSION CEO and Founder, Josh Shaw. "Together with KSI, our 'mission' is to educate athletes, coaches, trainers and parents on the critical dangers of overheating, while providing innovative, effective and efficient strategies that will help keep athletes safe when training and competing in the heat."
Overheating is a challenge faced by competitors at all levels, including MISSION partner and elite athlete, Serena Williams. "I know firsthand how dangerous the heat can be in training and competition – I think the temperature on the court in Australia was over 100 degrees the last two years, " said Williams. "This partnership and MISSION's pledge will bring much needed awareness and education to a very serious issue that athletes, coaches and trainers contend with every day."
The leading provider of Athletecare™ products in sporting goods, MISSION is committed to continuing to set the standard for athlete-engineered innovations. As part of its partnership with the brand, KSI is conducting ongoing research using MISSION's EnduraCool technology. In preliminary studies conducted at the KSI labs, in a 15-minute time trial, subjects covered approximately 15% more distance (0.15 mi) while using or wearing EnduraCool fabric versus cotton fabric, and also retained less sweat using EnduraCool versus cotton fabric. MISSION and KSI will continue conducting and evaluating such studies in an effort to uncover insights that will inform the company's next innovation, rooted in equal parts performance and safety.
To learn more about overheating, how to prevent it and what MISSION and KSI are doing to pledge their commitment to the cause, visit www.missionathletecare.com/HeatSafetyPledge.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION has quickly become the pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The company unveiled its patented Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of EnduraCool instant cooling accessories. The company has plans for releasing a host of new innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at www.missionathletecare.com and follow the brand on Twitter @MissionAthlete.
About the Korey Stringer Institute:
In August 2001 Korey Stringer, a Minnesota Vikings offensive lineman, passed away from exertional heat stroke. During Korey Stringer's five year tenure in the NFL, he earned Pro Bowl honors. From the time of Korey's death, his wife, Kelci, worked tirelessly to develop an exertional heat stroke prevention institute to honor her husband's legacy. Her efforts were brought to life together with exertional heat stroke expert Douglas Casa, Ph.D, ATC at the University of Connecticut in April 2010.
SOURCE MISSION Athletecare
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 27, 2015 04:00 PM EDT Reads: 2,515
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantro...
Apr. 27, 2015 04:00 PM EDT Reads: 1,913
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
Apr. 27, 2015 04:00 PM EDT Reads: 1,934
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provide...
Apr. 27, 2015 04:00 PM EDT Reads: 1,429
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Apr. 27, 2015 04:00 PM EDT Reads: 1,807
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applica...
Apr. 27, 2015 04:00 PM EDT
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 27, 2015 03:00 PM EDT Reads: 1,535
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of ...
Apr. 27, 2015 03:00 PM EDT
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 27, 2015 02:00 PM EDT Reads: 1,322
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 27, 2015 02:00 PM EDT Reads: 1,579
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Apr. 27, 2015 02:00 PM EDT Reads: 2,240
As enterprises move to all-IP networks and cloud-based applications, communications service providers (CSPs) – facing increased competition from over-the-top providers delivering content via the Internet and independently of CSPs – must be able to offer seamless cloud-based communication and collaboration solutions that can scale for small, midsize, and large enterprises, as well as public sector organizations, in order to keep and grow market share. The latest version of Oracle Communications U...
Apr. 27, 2015 01:30 PM EDT Reads: 4,429
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
Apr. 27, 2015 01:00 PM EDT Reads: 1,085
Onset Technology, the creator of the OnPage App, is one of the local companies recognized as having enhanced the positive image of its organization through service to their customers and its community, while at the same time making the Waltham area a great place to live, work and play. Judit Sharon, Onset Technology CEO commented: "We are thankful for the recognition and very proud of our dedicated team and industry leading SaaS products. Knowing that Waltham is a globally recognized and high...
Apr. 27, 2015 12:46 PM EDT
Database apps on mobile devices shouldn't stop working when there's limited or no network connectivity. In his session at 16th Cloud Expo, Bradley Holt, a Developer Advocate for IBM Cloudant, will discuss how to bring data stored in a cloud database to the edge of the network (and back again), whenever an Internet connection is available. He will demonstrate techniques for replicating cloud databases with mobile devices in order to build offline-enabled mobile apps that can provide a better,...
Apr. 27, 2015 12:35 PM EDT