|By PR Newswire||
|August 25, 2014 10:30 AM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- MISSION Athletecare™, the world's leader in thermoregulation, today announced a partnership with the Korey Stringer Institute (KSI) to advance education around the prevalent issue of exertional heat stroke, especially for athletes. With the support of KSI, MISSION has pledged its commitment and resources to heighten awareness and prevention in an effort to combat one of the leading causes of death for athletes.
KSI was founded in the aftermath of professional football player Korey Stringer's sudden death from exertional heat stroke during training camp in August 2001. The Institute is housed in the College of Agriculture, Health, and Natural Resources at the University of Connecticut and was founded to provide first-rate information, research, assistance, education and advocacy for the prevention of sudden death in sport.
MISSION and KSI are making a pledge to tackle heat stroke head on and are encouraging athletes, coaches and schools everywhere to do the same. MISSION will donate $1 million in EnduraCool Instant Cooling products over three years to schools that implement and follow KSI's Exertional Heat Stroke Prevention Guidelines.
The guidelines, created by the experts at KSI, include important preventative strategies, from creating condition-based activity modifications and ensuring coaching staffs have the proper medical certifications, to establishing emergency action plans specific to facilities where training and competition occurs, among other measures. To learn more, review the complete list of guidelines, and take the heat safety pledge, visit www.missionathletecare.com/HeatSafetyPledge.
"MISSION Athletecare leads the cooling technology category with EnduraCool, and I have a deep appreciation for their product development, rooted in research and field testing," said Dr. Douglas Casa, Chief Operating Officer of KSI. "We are pleased to partner with MISSION and are committed to our shared goals, not only to further research on cooling technology, but also to spread awareness of the dangers of heat stroke and how to prevent it."
Exertional heat stroke is one of the leading causes of sudden death in sport, especially during the month of August, when athletes are training in the heat of the summer. Many cases of exertional heat stroke can be prevented with the right precautionary strategies in place. This shared sentiment led to the formation of KSI, and today, the organization's partnership with MISSION.
"MISSION is intently focused on delivering game-changing thermoregulation technologies that help athletes maximize their performance, their health and their safety," said MISSION CEO and Founder, Josh Shaw. "Together with KSI, our 'mission' is to educate athletes, coaches, trainers and parents on the critical dangers of overheating, while providing innovative, effective and efficient strategies that will help keep athletes safe when training and competing in the heat."
Overheating is a challenge faced by competitors at all levels, including MISSION partner and elite athlete, Serena Williams. "I know firsthand how dangerous the heat can be in training and competition – I think the temperature on the court in Australia was over 100 degrees the last two years, " said Williams. "This partnership and MISSION's pledge will bring much needed awareness and education to a very serious issue that athletes, coaches and trainers contend with every day."
The leading provider of Athletecare™ products in sporting goods, MISSION is committed to continuing to set the standard for athlete-engineered innovations. As part of its partnership with the brand, KSI is conducting ongoing research using MISSION's EnduraCool technology. In preliminary studies conducted at the KSI labs, in a 15-minute time trial, subjects covered approximately 15% more distance (0.15 mi) while using or wearing EnduraCool fabric versus cotton fabric, and also retained less sweat using EnduraCool versus cotton fabric. MISSION and KSI will continue conducting and evaluating such studies in an effort to uncover insights that will inform the company's next innovation, rooted in equal parts performance and safety.
To learn more about overheating, how to prevent it and what MISSION and KSI are doing to pledge their commitment to the cause, visit www.missionathletecare.com/HeatSafetyPledge.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION has quickly become the pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The company unveiled its patented Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of EnduraCool instant cooling accessories. The company has plans for releasing a host of new innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at www.missionathletecare.com and follow the brand on Twitter @MissionAthlete.
About the Korey Stringer Institute:
In August 2001 Korey Stringer, a Minnesota Vikings offensive lineman, passed away from exertional heat stroke. During Korey Stringer's five year tenure in the NFL, he earned Pro Bowl honors. From the time of Korey's death, his wife, Kelci, worked tirelessly to develop an exertional heat stroke prevention institute to honor her husband's legacy. Her efforts were brought to life together with exertional heat stroke expert Douglas Casa, Ph.D, ATC at the University of Connecticut in April 2010.
SOURCE MISSION Athletecare
SYS-CON Media announced today that Symantec, a provider of leading security, backup and availability solutions for where vital information is stored, accessed and shared, has launched new ad campaigns on SYS-CON's i-Technology sites, which include Cloud Computing Journal, DevOps Journal, Virtualization Journal, and IoT Journal. Symantec’s campaigns focus on Disaster Recovery and High Availability, the availability of business-critical applications in today’s complex heterogeneous environments, ...
Mar. 6, 2015 03:00 PM EST Reads: 778
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Mar. 6, 2015 02:30 PM EST Reads: 3,251
Skytap Inc., has appointed David Frost as vice president of professional services. David joins Skytap from Deloitte Consulting where he served as Managing Director leading SAP, Cloud, and Advanced Technology Services. At Skytap, David will head the company's professional services organization, and spearhead a new consulting practice that will guide IT organizations through the adoption of DevOps best practices. David's appointment comes on the heels of Skytap's recent $35 million Series D fundin...
Mar. 6, 2015 02:30 PM EST Reads: 935
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Mar. 6, 2015 02:00 PM EST Reads: 1,576
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
Mar. 6, 2015 01:45 PM EST Reads: 3,476
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Mar. 6, 2015 01:45 PM EST Reads: 1,476
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Mar. 6, 2015 01:15 PM EST Reads: 1,385
Docker has acquired software-defined networking (SDN) startup SocketPlane. SocketPlane, which was founded in Q4, 2014, with a vision of delivering Docker-native networking, has been an active participant in shaping the initial efforts around Docker’s open API for networking. The explicit focus of the SocketPlane team within Docker will be on collaborating with the partner community to complete a rich set of networking APIs that addresses the needs of application developers and network and system...
Mar. 6, 2015 01:00 PM EST Reads: 1,095
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Mar. 6, 2015 01:00 PM EST Reads: 1,211
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
Mar. 6, 2015 01:00 PM EST Reads: 1,116
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Mar. 6, 2015 01:00 PM EST Reads: 1,455
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Mar. 6, 2015 12:30 PM EST Reads: 3,517
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
Mar. 6, 2015 12:00 PM EST Reads: 1,053
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Mar. 6, 2015 12:00 PM EST Reads: 1,536
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...
Mar. 6, 2015 12:00 PM EST Reads: 3,783