|By PR Newswire||
|August 25, 2014 10:30 AM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- MISSION Athletecare™, the world's leader in thermoregulation, today announced a partnership with the Korey Stringer Institute (KSI) to advance education around the prevalent issue of exertional heat stroke, especially for athletes. With the support of KSI, MISSION has pledged its commitment and resources to heighten awareness and prevention in an effort to combat one of the leading causes of death for athletes.
KSI was founded in the aftermath of professional football player Korey Stringer's sudden death from exertional heat stroke during training camp in August 2001. The Institute is housed in the College of Agriculture, Health, and Natural Resources at the University of Connecticut and was founded to provide first-rate information, research, assistance, education and advocacy for the prevention of sudden death in sport.
MISSION and KSI are making a pledge to tackle heat stroke head on and are encouraging athletes, coaches and schools everywhere to do the same. MISSION will donate $1 million in EnduraCool Instant Cooling products over three years to schools that implement and follow KSI's Exertional Heat Stroke Prevention Guidelines.
The guidelines, created by the experts at KSI, include important preventative strategies, from creating condition-based activity modifications and ensuring coaching staffs have the proper medical certifications, to establishing emergency action plans specific to facilities where training and competition occurs, among other measures. To learn more, review the complete list of guidelines, and take the heat safety pledge, visit www.missionathletecare.com/HeatSafetyPledge.
"MISSION Athletecare leads the cooling technology category with EnduraCool, and I have a deep appreciation for their product development, rooted in research and field testing," said Dr. Douglas Casa, Chief Operating Officer of KSI. "We are pleased to partner with MISSION and are committed to our shared goals, not only to further research on cooling technology, but also to spread awareness of the dangers of heat stroke and how to prevent it."
Exertional heat stroke is one of the leading causes of sudden death in sport, especially during the month of August, when athletes are training in the heat of the summer. Many cases of exertional heat stroke can be prevented with the right precautionary strategies in place. This shared sentiment led to the formation of KSI, and today, the organization's partnership with MISSION.
"MISSION is intently focused on delivering game-changing thermoregulation technologies that help athletes maximize their performance, their health and their safety," said MISSION CEO and Founder, Josh Shaw. "Together with KSI, our 'mission' is to educate athletes, coaches, trainers and parents on the critical dangers of overheating, while providing innovative, effective and efficient strategies that will help keep athletes safe when training and competing in the heat."
Overheating is a challenge faced by competitors at all levels, including MISSION partner and elite athlete, Serena Williams. "I know firsthand how dangerous the heat can be in training and competition – I think the temperature on the court in Australia was over 100 degrees the last two years, " said Williams. "This partnership and MISSION's pledge will bring much needed awareness and education to a very serious issue that athletes, coaches and trainers contend with every day."
The leading provider of Athletecare™ products in sporting goods, MISSION is committed to continuing to set the standard for athlete-engineered innovations. As part of its partnership with the brand, KSI is conducting ongoing research using MISSION's EnduraCool technology. In preliminary studies conducted at the KSI labs, in a 15-minute time trial, subjects covered approximately 15% more distance (0.15 mi) while using or wearing EnduraCool fabric versus cotton fabric, and also retained less sweat using EnduraCool versus cotton fabric. MISSION and KSI will continue conducting and evaluating such studies in an effort to uncover insights that will inform the company's next innovation, rooted in equal parts performance and safety.
To learn more about overheating, how to prevent it and what MISSION and KSI are doing to pledge their commitment to the cause, visit www.missionathletecare.com/HeatSafetyPledge.
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Reggie Bush, David Wright and others, MISSION has quickly become the pioneer of sports innovations for athletes. Working hand-in-hand with its athletes, trainers, doctors and scientists, MISSION is focused on changing the game – delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The company unveiled its patented Court Grip instant traction enhancer in 2011 and made an indelible mark on the game of basketball, and most recently they unleashed the revolutionary line of EnduraCool instant cooling accessories. The company has plans for releasing a host of new innovations in the months ahead as it continues on its quest for pioneering innovative sports technologies. Find out about MISSION at www.missionathletecare.com and follow the brand on Twitter @MissionAthlete.
About the Korey Stringer Institute:
In August 2001 Korey Stringer, a Minnesota Vikings offensive lineman, passed away from exertional heat stroke. During Korey Stringer's five year tenure in the NFL, he earned Pro Bowl honors. From the time of Korey's death, his wife, Kelci, worked tirelessly to develop an exertional heat stroke prevention institute to honor her husband's legacy. Her efforts were brought to life together with exertional heat stroke expert Douglas Casa, Ph.D, ATC at the University of Connecticut in April 2010.
SOURCE MISSION Athletecare
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Apr. 1, 2015 06:00 PM EDT Reads: 1,627
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Apr. 1, 2015 05:15 PM EDT Reads: 626
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Apr. 1, 2015 05:00 PM EDT Reads: 3,488
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Apr. 1, 2015 04:15 PM EDT Reads: 1,670
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Apr. 1, 2015 04:00 PM EDT Reads: 1,461
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable clou...
Apr. 1, 2015 04:00 PM EDT Reads: 802
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, will provide some practical insights on what, how and why when implementing "software-defined" in the dat...
Apr. 1, 2015 03:45 PM EDT Reads: 644
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Apr. 1, 2015 03:45 PM EDT Reads: 711
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
Apr. 1, 2015 03:45 PM EDT Reads: 856
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Apr. 1, 2015 03:00 PM EDT Reads: 1,426
SYS-CON Events announced today that WSM International (WSM), the world’s leading cloud and server migration services provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. WSM is a solutions integrator with a core focus on cloud and server migration, transformation and DevOps services.
Apr. 1, 2015 03:00 PM EDT Reads: 1,466
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Apr. 1, 2015 03:00 PM EDT Reads: 3,280
SYS-CON Events announced today that Emcien will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Emcien’s vision is to let anyone use data to know the future. Emcien has built an automated, predictive analysis product that improves the lives of real people. Emcien allows people to automate their data analysis so they can build a better future.
Apr. 1, 2015 03:00 PM EDT Reads: 871
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Apr. 1, 2015 03:00 PM EDT Reads: 3,108
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Apr. 1, 2015 03:00 PM EDT Reads: 1,481