SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

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Going Back to School at the Speed of FiOS

Learn fifteen subjects in four minutes

HOUSTON, Aug. 25, 2014 /PRNewswire/ -- Verizon FiOS recently debuted 15 online videos as part of a new bicultural campaign, "Learning at FiOS Speed." The campaign aims to show how the company steps up to the challenge of providing the best tools for students going back to school. According to the e-Learning Foundation, children with at-home access to computers average a grade higher on exams.

The combination of English and Spanish videos focuses on different subjects, such as history, science, and language, among others. Creative visuals and props blend with fun and engaging dialogue from school-aged children to not only make the topics enjoyable but to make the videos themselves shareable. The end result is tidbits of information and entertainment to share with anyone, young and old.

"It's a simple idea: with faster Internet, you learn faster," said Vicent Llopis, Executive Creative Director at Lopez Negrete Communications. "It's also a campaign about engagement, which meant the videos had to be fun and shareable while also conveying clearly and directly the fast Internet service Verizon FiOS offers."

Lopez Negrete Communications created all 15 videos using a blend of styles from animation to puppetry and pushed the digital aspect of the campaign through the creation of a unique tab on the Spanish-language Verizon FiOS Facebook page, Somos Verizon FiOS. The tab offers a convenient, singular place to experience all the videos while conveying messaging that talks about how FiOS services help students going back to school.

"Lopez Negrete understands that to push the envelope in social programs such as this one bridges the core of our social strategy with unexpected creative, enhancing the quality of community engagement," said Orlando Zambrano, Lead of Digital and Social Strategy for Multicultural Segments for FiOS.

The "Learning at FiOS Speed" initiative aims to educate consumers about FiOS Quantum's 100% fiber-optic network, equal upload and download speeds, and overall broadband superiority offering.

Verizon FiOS brings customers the benefits of converged communications, information and entertainment services over the nation's most advanced fiber-optic network. 

To view the back-to-school videos on the dedicated Learning at FiOS Speed Facebook tab, visit http://bit.ly/1oSo2dU or on the Verizon FiOS YouTube channel at http://bit.ly/1ySaNLc.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.

Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation's largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, Kraft Foods (Singles and Natural Cheeses), and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees who keep clients at the forefront of a burgeoning, Hispanic market.

SOURCE Lopez Negrete Communications, Inc.

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