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SYS-CON MEDIA Authors: Liz McMillan, Esmeralda Swartz, Hovhannes Avoyan, Elizabeth White, Adrian Bridgwater

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MLB.TV Turns 12 Tomorrow

MLB.TV to mark industry-shifting month for live video streaming in August; MLBAM to be honored with the Emmy® Award for Technology and Engineering at CES

NEW YORK, Aug. 25, 2014 /PRNewswire/ -- Tomorrow will mark 12 years since MLB.TV debuted via a postage-stamp sized media player as the New York Yankees hosted the Texas Rangers in a live video streaming event that would make digital media history. MLB.TV has rounded the bases a few times since, including delivery of HD streaming a remarkable five years ago, and has become the most widely distributed and #1 sports streaming service. The longest-running service of its kind has continued to deliver for its loyal subscribers with new innovations every season, a key reason why nearly a quarter of its current subscribers have owned the product for at least the past six years – half of MLB.TV's lifespan.

ANNIVERSARY SALE
In commemoration of this 12-year anniversary, MLBAM will be offering fans a special MLB.TV Premium subscription for $12. Beginning tonight at 12:01 a.m. ET, the offer will be valid through 11:59 p.m. ET on Tuesday, August 26, 2014. For complete details, please visit MLB.TV.

CONNECTING EVERYWHERE IN RECORD FASHION
Capitalizing on the accessibility of MLB.TV across more than 400 supported mobile and connected devices, its subscribers have been watching live baseball games on an all-time high average of 2.7 devices this season. The profound impact of this multi-platform distribution model will be seen this month when MLB.TV subscribers again will make digital media history. For the first time ever in August, MLB.TV will have the majority (~51%) of its monthly live streams accessed via connected and mobile devices – a first among live sports video products on the Internet.

A FIRST: WORLD SERIES COMING TO MLB.TV
For the first time ever, MLB.TV Premium subscribers will be able to live stream every game of the World Series. Access will be available via MLB.TV through FOX's participating video providers across the more than 400 supported MLB.TV platforms, including through the highest-grossing sports app ever, MLB.com At Bat.

TECHNOLOGY AND ENGINEERING PIONEER
From its outset with 30,000 viewers of a Rangers-Yankees game 12 years ago tomorrow, MLBAM has been a pioneer of live video subscription products on the Internet. Next January at CES, MLBAM's work in this space, which includes MLB.TV and its dozens of sports, news and entertainment clients, will be recognized by the National Academy of Television Arts and Sciences (NATAS) with the Emmy Award for Technology and Engineering in the category of Pioneering Delivery of Pay TV Linear Video to Consumer Owned and Managed Devices Over a High Speed Data Connection.

SOURCE MLB.com

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