|By PR Newswire||
|August 25, 2014 08:38 PM EDT||
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- Electus Digital announced today that live interview series CRWN will return to WatchLOUD.com, beginning this week. Produced by WatchLOUD together with Shady Films and NUE Agency, CRWN pairs the biggest names in hip-hop with long-time music journalist Elliott Wilson for an intimate conversation conducted in front of a live audience. CRWN will kick off on Tuesday, August 26th as Wilson interviews renowned hip-hop producer DJ Mustard at a live event at Linwood Dunn Theater in Los Angeles, CA.
WatchLOUD debuted the inaugural episode of CRWN with Elliott Wilson in April 2013, and the episode filming this week will mark the LA debut of the program. A Los Angeles native, DJ Mustard has quickly become one of the most sought-after producers in the business and just released his debut album, 10 Summers. Wilson's conversation with DJ Mustard will be the first of three new CRWN episodes to be presented by vitaminwater® as part of their sponsorship of WatchLOUD.com. This relationship is part of the vitaminwater® quest to "hydrate the hustle" of consumers who work hard to make their dreams a reality, and the inspiring stories shared by the CRWN artists portray just that.
"We're excited for the launch of these new episodes of CRWN on WatchLOUD and that our own hustle is being hydrated by vitaminwater®," says Mike Mobley, Vice President of Media Sales for Electus Digital. "The value of hard work at the heart of both brands is embodied by all of the artists featured in the series, and Elliott's ability to delve into the creative process of hip-hop's major players helps uncover how they made their dreams and ambitions a reality. "
Part 1 of the CRWN interview with DJ Mustard will be available exclusively on WatchLOUD.com on Thursday (8/28) with Part 2 to follow on Friday (8/29). WatchLOUD will also release special content on each new CRWN subject that shows how their hard work has brought them to where they are today.
Fans in the Los Angeles area can RSVP for the chance to attend the live taping of CRWN with DJ Mustard by visiting www.watchloud.com/djmustard. For more information, visit www.watchloud.com/crwn and follow the conversation on Twitter @WatchLOUD, #CRWN.
About Electus Digital
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus Digital, the digital creative and distribution arm of Electus, specializes in creating entertaining content for digital, TV, and film platforms across comedy, music, gaming, food and urban lifestyle categories, and provides full-service branded and third party creative production services. It is comprised of website properties CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube Channels WatchLOUD, Nuevon and Hungry; and production companies Big Breakfast and dumbdumb. Electus is an operating business of IAC (NASDAQ: IACI). For more information on Electus, visit www.electus.com/digital
Born out of the popular LOUD YouTube Original channel, WatchLOUD.com—an Electus Digital property—is a new destination for premium, celebrity-driven articles and video content with a focus on the music and lifestyle of the hip-hop community. Anchored by hit shows including Detroit Rubber, a reality show in partnership with Eminem and Shady Films about the preeminent sneaker shop in the Midwest, and CRWN, a live interview series pairing the biggest names in hip-hop with long-time music journalist Elliott Wilson, WatchLOUD is home to fresh and edgy series featuring celebrities and popular YouTube talent, as well as the place to find unique perspectives on the latest and biggest news stories of the day in the world of hip-hop.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Press Contact: Jaime Ellyn Marsanico, 212.524.8781 / [email protected]
SOURCE Electus Digital
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