SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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New Rain-X Survey Reveals Vehicle Safety Is A Top Concern Among Parents This School Year

Ninety percent of parents admit anxiety about getting their children to and from school safely

HOUSTON, Aug. 26, 2014 /PRNewswire/ -- Whether kids and teens take the bus, ride in a carpool or drive themselves, their safety during the commute to and from school is a primary concern among parents. A new survey from Rain-X® revealed up to 94 percent of parents admit to having anxiety about someone else driving their children to school. The greatest cause for concern (93 percent) comes during times of unpredictable and inclement weather like rain, sleet or snow. In fact, in these conditions, 71 percent of parents said they would personally drive their children to school instead of relying on someone else.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7295251-rain-x-survey-vehicle-safety-parents-top-concern-for-children-this-school-year/

@OfficialRainX encourages drivers to outsmart the elements with Rain-X 2-in-1.

For 62 percent of parents, this concern stems from nervousness over decreased visibility that the driver could experience during bad weather. Parents whose children ride the bus (52 percent), carpool with another driver (49 percent) and parents of teen drivers (32 percent) all worry that drivers and their vehicles may not be prepared for such conditions. However, more than 8 in 10 parents said their concerns would be alleviated knowing a vehicle was properly maintained with features like a water-repellent product for windshields, windows and mirrors for optimal visibility in even the worst weather conditions.

This is why Rain-X is encouraging drivers to prepare for even the most unexpected weather conditions with products designed to help them stay one step ahead of Mother Nature on the road this school year.

"At Rain-X, we know one thing for certain: weather is unpredictable. That's why we are committed to helping drivers outsmart the elements with our entire line of Rain-X products," said Debbie Hodson, Director of Marketing Communications for ITW Global Brands. "A product like our Rain-X 2-in-1 Glass Cleaner with Rain Repellent ensures vehicles are prepared for even the wettest weather conditions, such as rain, sleet or snow."

In addition to keeping windshields their cleanest, Rain-X formula also repels rain, sleet and snow with its water beading technology. This technology causes water on the vehicle windshield to bead up and roll away, enhancing driving visibility in inclement conditions. With greater visibility, drivers can ensure safer rides to and from school for students, ultimately granting parents and families greater peace of mind during the school year.

Rain-X products are available at major automotive retailers, Walmart, Advance Auto Parts, AutoZone, O'Reilly Auto Parts, Pep Boys, Target and Amazon.com. To learn more, visit www.RainX.com.

About ITW Global Brands
ITW Global Brands, known for continuous innovation in leading automotive brands like Rain-X (www.rainx.com), Black Magic, Gumout and Slick 50, is part of ITW Performance Polymers & Fluids (www.itwperformers.com), a Division of Illinois Tool Works Inc. (ITW, www.itw.com). A Fortune 200 global diversified industrial manufacturer of value added consumables and specialty equipment with related service businesses, ITW's revenues totaled $14.1 billion in 2013. 

A Rain-X(R) survey reveals that sending kids off to school is often a source of anxiety for parents. Being prepared for poor weather conditions is a top concern for parents.

 

95 percent of parents would use or encourage the use of a water-repellent windshield product like Rain‑X(R) 2-in-1 Glass Cleaner with Rain Repellent on school buses and in carpools.

 

Outsmart the Elements(TM) with Rain-X wiper blades, windshield treatments, washes, waxes and tar and bug repellent products.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7295251-rain-x-survey-vehicle-safety-parents-top-concern-for-children-this-school-year/

SOURCE Rain-X(R)

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