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SYS-CON MEDIA Authors: Dana Gardner, Jnan Dash, Kevin Jackson, Peter Silva, Greg Wind

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T-Mobile Doubles Your Data When You Add a Tablet

Last year, T-Mobile’s (NYSE: TMUS) free-data-for-life program changed the way American’s think about connected tablets by serving up 200 MB of free LTE data per month for the life of their T-Mobile tablet. Now, the Un-carrier’s making it easier and more affordable than ever for customers to experience life with a connected tablet−with a new offer to double your data when you add a tablet to your Simple Choice smartphone plan on the fastest LTE network in the nation.

Starting September 3rd, adding a tablet – any tablet – to a postpaid Simple Choice phone plan costs just $10 per month. And right on top of that, the Un-carrier will match your smartphone’s LTE data plan – up to 5 GB a month – reserved for use on your tablet. For example, a customer with a Simple Choice smartphone plan with 5 GB of LTE data can add a tablet with another 5 GB of data set aside for use on that tablet, for just $10 per month. That’s a total of up to 10 GB of LTE data. And that’s all on top of the 200 MB of free LTE data every single month for the life of your tablet.

“The old school carriers make you pay for the privilege of connecting your tablet to their network−just to tap into the same limited pool of data you already bought for your smartphone,” said John Legere, president and CEO of T-Mobile. “With the Un-carrier, you can now get double the data on a network designed for data for one simple price. It couldn’t be simpler or more straightforward.”

Today at AT&T, Verizon and Sprint, you can add a tablet to your account for a monthly $10 access fee that gets you exactly zero additional data. That $10 at the old guard carriers gives you nothing more than ‘access’ to your existing shared data pool. And, what’s worse anyone on the account can use all your data – leaving you stranded and racking up more fees. Who wants to run out of data on their tablet and be charged overages all because Dad streamed Netflix for 3 hours on his smartphone?

At T-Mobile, if you have 1 GB of LTE data on your Simple Choice smartphone plan, you can get up to 1 GB of LTE data on your tablet. 3 GB on your phone? Get 3 GB on your tablet. 5 GB? Get 5 GB on your tablet – for just $80 per month. Pay nearly the same amount at Verizon, AT&T or Sprint and get less than half the value – or worse.

Example Simple Choice Plan with 5 GB LTE data

1 Smartphone + 1 Tablet   T-Mobile   Verizon   AT&T   Sprint
Shared Data Bucket NA $40 $40 $40
Smartphone Access $70 $30 $25 $25
Tablet Access   $10   $10   $10   $10
Total Monthly Cost $80 $80 $75 $75
Total LTE Data 10.2GB 1GB 2GB 4GB
 

“Our tablets are the most data-hungry devices we have, and yet most people live in fear of using their tablet outside of the nearest Wi-Fi hotspot because of those crazy overage fees the big telecoms hold over their customers’ heads,” said Mike Sievert, chief marketing officer for T-Mobile. “T-Mobile customers live in a different reality. T-Mobile customers can use their tablets worry free – on a network designed data strong – without the fear of bill shock or those ridiculous overage fees.”

Visit T-Mobile.com for more information on how to double your data when you add a tablet.

Limited time offer; subject to change. Qualifying Simple Choice plan req’d. Taxes & fees additional. Tablet comparison includes 200MB LTE data for life. 200MB data free for as long as registered device used with T-Mobile. Comparison based on 1 tablet & 1 smartphone with Verizon’s More Everything Plan (1GB for $80), AT&T’s Mobile Share plan (2GB for $75) and Sprint’s Family Share Plan (4GB for $75). Cost of devices not included. Plan features and limitations vary.

About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 50.5 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit http://www.t-mobile.com.

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