SYS-CON MEDIA Authors: Pat Romanski, Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton

News Feed Item

T-Mobile Doubles Your Data When You Add a Tablet

Last year, T-Mobile’s (NYSE: TMUS) free-data-for-life program changed the way American’s think about connected tablets by serving up 200 MB of free LTE data per month for the life of their T-Mobile tablet. Now, the Un-carrier’s making it easier and more affordable than ever for customers to experience life with a connected tablet−with a new offer to double your data when you add a tablet to your Simple Choice smartphone plan on the fastest LTE network in the nation.

Starting September 3rd, adding a tablet – any tablet – to a postpaid Simple Choice phone plan costs just $10 per month. And right on top of that, the Un-carrier will match your smartphone’s LTE data plan – up to 5 GB a month – reserved for use on your tablet. For example, a customer with a Simple Choice smartphone plan with 5 GB of LTE data can add a tablet with another 5 GB of data set aside for use on that tablet, for just $10 per month. That’s a total of up to 10 GB of LTE data. And that’s all on top of the 200 MB of free LTE data every single month for the life of your tablet.

“The old school carriers make you pay for the privilege of connecting your tablet to their network−just to tap into the same limited pool of data you already bought for your smartphone,” said John Legere, president and CEO of T-Mobile. “With the Un-carrier, you can now get double the data on a network designed for data for one simple price. It couldn’t be simpler or more straightforward.”

Today at AT&T, Verizon and Sprint, you can add a tablet to your account for a monthly $10 access fee that gets you exactly zero additional data. That $10 at the old guard carriers gives you nothing more than ‘access’ to your existing shared data pool. And, what’s worse anyone on the account can use all your data – leaving you stranded and racking up more fees. Who wants to run out of data on their tablet and be charged overages all because Dad streamed Netflix for 3 hours on his smartphone?

At T-Mobile, if you have 1 GB of LTE data on your Simple Choice smartphone plan, you can get up to 1 GB of LTE data on your tablet. 3 GB on your phone? Get 3 GB on your tablet. 5 GB? Get 5 GB on your tablet – for just $80 per month. Pay nearly the same amount at Verizon, AT&T or Sprint and get less than half the value – or worse.

Example Simple Choice Plan with 5 GB LTE data

1 Smartphone + 1 Tablet   T-Mobile   Verizon   AT&T   Sprint
Shared Data Bucket NA $40 $40 $40
Smartphone Access $70 $30 $25 $25
Tablet Access   $10   $10   $10   $10
Total Monthly Cost $80 $80 $75 $75
Total LTE Data 10.2GB 1GB 2GB 4GB
 

“Our tablets are the most data-hungry devices we have, and yet most people live in fear of using their tablet outside of the nearest Wi-Fi hotspot because of those crazy overage fees the big telecoms hold over their customers’ heads,” said Mike Sievert, chief marketing officer for T-Mobile. “T-Mobile customers live in a different reality. T-Mobile customers can use their tablets worry free – on a network designed data strong – without the fear of bill shock or those ridiculous overage fees.”

Visit T-Mobile.com for more information on how to double your data when you add a tablet.

Limited time offer; subject to change. Qualifying Simple Choice plan req’d. Taxes & fees additional. Tablet comparison includes 200MB LTE data for life. 200MB data free for as long as registered device used with T-Mobile. Comparison based on 1 tablet & 1 smartphone with Verizon’s More Everything Plan (1GB for $80), AT&T’s Mobile Share plan (2GB for $75) and Sprint’s Family Share Plan (4GB for $75). Cost of devices not included. Plan features and limitations vary.

About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 50.5 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit http://www.t-mobile.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...