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Native Advertising Summit 2014: Get Insights on Managing Sponsored Content from Top Publishers and Advertisers



SINGAPORE, Aug 27, 2014 - (ACN Newswire) - Join us at "Native Advertising Summit 2014", 14-15 October, at the Suntec Convention & Exhibition Centre, Singapore. Get high value content strategic discussions and approaches taken in opportunities for Native Advertising campaigns.

Native Advertising Summit 2014 will provide you the latest strategic handles and trends & developments. It will feature useful case studies and good insights from successful native ad campaigns - and also the best and the worst. Attend this niche conference and join your peers and colleagues from the industry and participate actively in the discussions. Get real practical insights. Native Ads are here to stay, get new insights on the how to's.

Speaker Line Up

- Sebastian Tomich, Vice President of Advertising, The New York Times
- Keith Hernandez, VP of Global Advertising, Buzzfeed
- Mark Howard, Chief Revenue Officer, Forbes Media
- Visnu Mohan, CEO, Havas Media Group Asia Pacific
- Lindsay Nelson, VP of Integrated Programs, SladeCustom
- Jason Scott, CEO, Allure Media (Australian Publisher of Business Insider)
- Chad Gallagher, Director of Mobile, Advertising.com, AOL Platforms
- Chris Wee, Head of Strategy, Rev Asia
- Joy Robins, Vice President Advertising & Strategy, Quartz (Publisher of Atlantic Media)
- Yvonne Chang, Managing Director, India & South East Asia, Head of Advertising Solutions Development, Yahoo APAC
- Michael Ree, Vice President, APAC, Mirriad
- James A. Neufeld, Founder & CEO, SAM
- Byron Perry, Founder, Coconuts Media
- Alan Soon, Managing Editor, South East Asia, Yahoo
- Adam Ostrow, Chief Strategy Officer, Mashable

Exciting Topics:

- Defining the framework for native advertising
- Key trends and developments
- How native ad can fit in with your business model
- Are we getting a positive return on the dollars being spent on native advertising?
- What brands are doing well on native ads?
- Keys to building powerful lifestyle stories
- Editorial work vs creative ad content - separate or fuse the functions?
- Measuring native ads and the metrics that should be used
- Native Advertising: content and context on Mobile
- Mobile 1st approach for native ads
- Choosing the right technology for native ad platforms
- Using data and stats in native ad campaigns
- Driving value in the Native Ad market - who should take the lead
- Pricing native advertising campaigns
- Strategies for Publishers, Content Broadcasters, Advertisers & Brands
- Can Native Advertising and Programmatic Ad buys co-exist?
- Scaling strategies, RTB and real time optimization
- What is the true value proposition to publishers, brands, advertisers, agencies, mobile marketers, social media enablers, technology providers?
- What does native ad mean for Social Media Managers?
- Avoiding the risks in native ads campaigns

This Summit will benefit these industries and professionals:

- Digital Media and News Publishers, Digital Newspapers
- Online Media and Magazines
- Brands & Advertisers
- Mobile and Online Advertisers, Mobile Marketers
- Mobile Marketing Solutions Providers
- Technology providers (Social Platforms, Analytics & Measurement, Advertising Platforms)
- Ad & Creative Agencies, PR Firms

Audience profile from above industries/sectors:

CEO, MD, Editor, Advertising Head, Editorial Creative Head, Marketing Director & Advertising Sales Dept Head, Head Editor, Editor in Chief, News Design Director, Creative News and Media Heads, CMOs and Marketing Directors, Head of Business Development and Marketing Communications Director, COOs, Commercial Directors, Brand Managers and Heads of Products, Product Development Directors / Managers, Head of Advertising, Mobile Marketing Director, Online News Content Director, Chief Strategy Officers and Directors, Head of Digital News, Head of Editorial Content, Sales & Marketing Directors, Brand Content Strategy Directors, Advertising MD, PR Communications Director, Head of Magazine Content and Design, Social Media Managers, Head of Social Media Marketing.

Visit www.native-adv.com for more information.

For enquiries and for info to attend this event, please contact:

Deborah Crystal Lee
Marketing Manager
Native Advertising Summit 2014
Email: [email protected]

Organized by Asher Russell Pte Ltd.


Source: Native Advertising Summit

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