|By PR Newswire||
|August 27, 2014 01:00 PM EDT||
BOULDER, Colo., Aug. 27, 2014 /PRNewswire/ -- SendGrid, the leading email delivery service for the world's wanted email, today revealed the results of a study into global email engagement. Released today in conjunction with the 32nd anniversary of the invention of email, the data was collected over two 10-day periods in 2013 and 2014 respectively, with a data set spanning more than 8 billion emails sent by over 125,000 companies. Major findings include:
- People read more email on Apple-manufactured devices than any other device or platform. Mac desktops, Macbooks, iPhones and iPads saw an average open rate of nearly 36 Million opens per day.
- Linux-based devices are the fastest growing segment for email opens globally, growing by 329% in the last year.
- Windows-based devices are the second fastest growing segment for email opens globally. On average, 32 million emails were opened per day on Windows devices in the last year, accounting for a 147% increase over the prior year.
- Blackberry devices are the third fastest growing platform for email opens globally. Email opens on Blackberries grew by 127% in the last year.
- Playstation accounts for just a small fraction of email opens globally, but email opens on the platform grew by 10% in the last year.
- Nearly half of email opens (49.68%) tracked by SendGrid in the last year have been by email account holders in the United States.
- However, for the first time since SendGrid began studying global email trends in 2010, the United States has fallen below 50% of email opens. In 2013, the U.S. represented 51.31% of global email opens versus 49.68% today.
- The United Kingdom is the second largest region for email readership, representing 5.93% of email opens in the last year. Canada is third in email readership, with 3.68% of email opens in the last year.
As the world's largest email infrastructure-as-a-service provider, SendGrid is uniquely positioned to spot these email trends. SendGrid delivers 13 billion emails per month for more than 175,000 companies, including technology leaders like Pinterest, Spotify and Uber. In totality, this represents 2% of the world's non-spam email.
Paul Kincaid Smith, SendGrid's Vice President of Delivery, today also revealed his predictions for the future of email:
Application-generated email will rise as person-to-person email ebbs.
The global app economy was worth $53 billion in 2012, and is expected to rise to $143 billion in 2016, according to a recent VisionMobile study. App developers, CMOs and SMB owners will continue to leverage email as the number one customer engagement tool to drive adoption and retention. All of these stakeholders engage customers by sending marketing and transactional emails, which include receipts, password resets, notifications, social alerts and promotions. Email will remain the standard for online B2B and B2C communication, despite the rise in person-to-person messaging alternatives.
Spam filtering will continue to improve.
Leading mailbox providers like Gmail, Outlook.com and Yahoo are expanding. This increased centralization produces more efficient feedback and improves their spam filters. Individuals and organizations of all sizes value the spam protection provided by these large mailbox providers, where effective spam filtering is now a competitive differentiator. The new generation of spam filters rewards senders of wanted email, while simultaneously punishing senders of unwanted email.
Email quality becomes more important.
Spam filtering is becoming more personalized, and so effective email campaigns must become more personalized too. Senders of commercial email must deliver more relevance and value if they expect their email to be seen and opened. Quality trumps quantity.
Emerging opportunity for email delivery optimization.
Demand for email deliverability consulting will increase. There is a growing need for systems that can intelligently identify and broker communications between senders and recipients. The next generation of B2B and B2C email systems will help send the right message to the right person at the right time with the right frequency. There is a fertile opportunity for email program optimization—guidance that helps organizations send mail that is both wanted, appreciated, and even anticipated. That is the new frontier.
"The numbers we're releasing today underscore a simple fact, which is that email remains the backbone of the web and the social web. Most social networks and blogging platforms, the very technologies that were touted as email killers, require users to have an email address to sign up," said Jim Franklin, CEO, SendGrid. "The email channel is one of the primary methods for these newer apps and platforms to engage with their users and drive them back to the application itself. Simply put, email drives engagement, no matter what device or platform a person is using."
SendGrid is the leader in application email infrastructure. SendGrid's cloud-based platform increases email deliverability, provides actionable insight and scales to meet any volume of email, relieving businesses of the cost and complexity of maintaining custom email infrastructures. The email delivery platform of choice for 175,000 web application companies and developers, including Uber, foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora, SendGrid delivers more than 100 billion emails per year. Founded in 2009 as part of Techstars and based in Boulder, Colo., SendGrid is backed by Bessemer Venture Partners, Foundry Group, Highway 12 Ventures, Bullet Time Ventures, SoftTech VC, 500 Startups and several notable individual investors such as Matt Mullenweg and Scott Petry. For more information, visit www.sendgrid.com.
Nate Hermes, HermesPR
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
Apr. 1, 2015 04:00 AM EDT Reads: 1,347
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
Apr. 1, 2015 03:00 AM EDT Reads: 1,338
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
Apr. 1, 2015 02:45 AM EDT Reads: 1,647
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
Apr. 1, 2015 01:30 AM EDT Reads: 3,965
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Mar. 31, 2015 10:00 PM EDT Reads: 1,597
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 31, 2015 06:00 PM EDT Reads: 1,602
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Mar. 31, 2015 05:00 PM EDT Reads: 3,444
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Mar. 31, 2015 04:15 PM EDT Reads: 1,611
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at...
Mar. 31, 2015 04:00 PM EDT Reads: 614
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
Mar. 31, 2015 04:00 PM EDT Reads: 1,430
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Mar. 31, 2015 03:59 PM EDT Reads: 607
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
Mar. 31, 2015 03:00 PM EDT Reads: 704
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional S...
Mar. 31, 2015 03:00 PM EDT Reads: 3,049
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Mar. 31, 2015 03:00 PM EDT Reads: 1,448
SYS-CON Events announced today that QTS Realty Trust, one of the nation’s largest and fastest-growing providers of data center facilities and cloud services and a leader in security and compliance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. QTS Realty Trust, Inc. (NYSE: QTS) is a leading national provider of data center solutions and fully managed services, and a leader in security and compliance...
Mar. 31, 2015 03:00 PM EDT Reads: 1,385