|By PR Newswire||
|August 27, 2014 01:00 PM EDT||
LANSING, Mich., Aug. 27, 2014 /PRNewswire-iReach/ -- According to the staff at Grand Ledge Ford, they were getting many customers of the Michigan car dealership who had no idea what EcoBoost actually means and how it makes the new Ford cars better than ever.
These customers had been hearing the name EcoBoost used as a promotional slogan for years now, but they didn't understand what the technology is and how it benefits the new Ford vehicles that have it.
EcoBoost is a term used to describe the technology of implementing a turbocharger and direct injection to improve fuel efficiency and increasing power in vehicles. Ford has been using this EcoBoost technology for a few years now and it has resulted in some powerful engines that get amazing fuel economy. By now EcoBoost engines are available on most Ford models.
Ford decided to use the name EcoBoost to describe this technology because in the automotive community, turbocharging is often referred to as "Boost". So Ford used that to describe their eco-friendly combination process of direct injection and turbocharging. The result was the name, EcoBoost.
There are many vehicles at Grand Ledge Ford that already feature Ford's widely-popular EcoBoost engine. Consumers can visit www.grandledgeford.com or call them directly at 517-627-8100 to find out more information about these vehicles and their EcoBoost engine technology.
Media Contact: Jill Borgeson, Grand Ledge Ford, (517) 627-8100, [email protected]
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SOURCE Grand Ledge Ford
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