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SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Lori MacVittie, Peter Silva, Greg Wind

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August SAAR Continues to Soar

Cars.com Analyst Forecasts Highest August SAAR since 2005

CHICAGO, Aug. 27, 2014 /PRNewswire/ -- Cars.com forecasts August light, new-vehicle sales will hit 1,503,640 units, up 0.2 percent year-over-year and 4.8 percent from July. A SAAR of 16.6 million is expected for the month, an increase of 4.1 percent from August 2013 and 0.7 percent month-over-month.

Retail sales are expected to make up 87 percent of total sales in August, up 2.0 percent from August 2013.

"Summer clearance discounts on outgoing 2014 model-year vehicles and the arrival of new 2015 selections helped propel August sales to their highest levels in nine years," said Jesse Toprak, chief analyst for Cars.com, a leading car shopping site and automotive digital marketing company. "We expect sales to continue at a healthy pace through the end of the year, finishing out 2014 with 16.3 million total new-car units."

Unit Sales

Manufacturer

August 2014 Sales Forecast

YoY

MoM

Fiat Chrysler

192,426

16.2%

14.8%

Ford

215,640

-2.2%

2.0%

GM

273,452

-0.9%

6.8%

Honda

154,681

-7.1%

13.8%

Hyundai/Kia

120,238

1.8%

0.8%

Nissan

119,252

-1.0%

-1.8%

Toyota

218,110

-5.8%

1.1%

Volkswagen Group

51,468

-10.8%

4.0%

Total

1,503,640

0.2%

4.8%

 

Market Share

Manufacturer

August 2014 Sales Forecast

Jul-14

Aug-13

Fiat Chrysler

12.8%

11.7%

11.0%

Ford

14.3%

14.7%

14.7%

GM

18.2%

17.8%

18.4%

Honda

10.3%

9.5%

11.1%

Hyundai/Kia

8.0%

8.3%

7.9%

Nissan

7.9%

8.5%

8.0%

Toyota

14.5%

15.0%

15.4%

Volkswagen Group

3.4%

3.4%

3.8%

ABOUT CARS.COM
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping. Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

SOURCE Cars.com

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