Click here to close now.

SYS-CON MEDIA Authors: Bob Gourley, Mike Kavis, Elizabeth White, John Treadway, SmartBear Blog

News Feed Item

Hospitality Consulting Firm, Leading North, Launches Game-changing Digital Marketing and Social Media Platform

ORLANDO, Fla., Aug. 27, 2014 /PRNewswire/ -- Leading North, a full-service hospitality consulting firm specializing in maximizing topline revenues for hotels, announces today the launch of its new digital marketing and social media platform. The hospitality marketing leader has assembled a team of highly skilled and innovative digital marketing and social media experts to work closely with hotel revenue teams to provide specialized digital marketing planning and solutions in a uniquely integrated model.

Mike Schugt, Founder and President of Leading North, a boutique hospitality consulting firm.

"By handpicking bright minds in the digital marketing world who bring with them a diverse range of online marketing backgrounds within and outside of the hotel industry, we've created a new dimension to traditional online marketing strategies often utilized by today's hotel teams," states Mike Schugt, founder and President of Leading North. "With this new platform, Leading North will help hotels compete more effectively by executing unique and cutting-edge solutions that provide them with a measurable advantage over their competitive sets."

Leading North's customized approach begins with a holistic evaluation of the performance data and analytics of how current strategies are performing. Each account is personally managed by a small, vested team that ultimately becomes a direct extension of the hotel's revenue group. Based on key findings, the team develops a highly customized, integrated plan that includes a mix of A/B website variant testing, conversion metric testing, search engine optimization, pay for performance advertising, banner advertising, display marketing/retargeting, email communication and social media. 

"It's common to see hotels use one vendor for SEO, another for SEM and use in-house resources for things like social media and email communication," adds Schugt. "The key is to understand the broader picture and weave each individual digital marketing component into a comprehensive strategy in which the sum of the parts creates powerful synergies. We are seeing this prove itself in one of our engagements where monthly website traffic has more than doubled within four months and the percent of business coming from the property site has also increased."

In addition to the creative strategies and personalized level of service they provide, Leading North takes a performance-based approach to its business model. Each hotel agrees to an expected ROI metric prior to engagement and hotels pay only their servicing costs upon fulfillment of Leading North meeting the agreed upon ROI target.

In its fourth year, Leading North has established a portfolio of the who's who in the hospitality industry with prestigious clients such as Highgate Hotels, Chartres Lodging Group, Northwood Hospitality, Kokua Hospitality, Bluegreen Vacation Resorts, DiNapoli Capital Partners, and SCS Advisors.

"Leading North has played a role in the increase of business volume to our property's website, strategically redesigning and utilizing SEO and Pay Per Click methods that were not previously in place," says Afsi Bird, General Manager, Hotel Teatro. "Mike has been completely vested in how we perform and having his expertise on our team has made a difference in a number of revenue generating areas."

About Leading North
Established in 2010, Leading North is a boutique hospitality consulting firm providing a full range of revenue generating services designed to positively impact the value of hotel assets. Leading North manages an elite team of sales/marketing, revenue management, e-commerce, and web development experts who specialize in analyzing hotel revenue performance and designing plans with executable solutions. Working with private equity firms and real estate investment trusts, Leading North tailors the engagement based on the specific need of the property then deploys the right expert to address the need. For more information, please visit www.leadingnorth.com or email [email protected].

Photo - http://photos.prnewswire.com/prnh/20140827/140673 

SOURCE Leading North

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...