|By PR Newswire||
|August 27, 2014 07:00 PM EDT||
HARTFORD, Conn., Aug. 27, 2014 /PRNewswire/ -- BACK9NETWORK, the golf lifestyle multimedia network, announced today that it has retained industry pioneer Chris Lencheski to oversee the innovative new media organization's linear and digital sales initiatives. BACK9NETWORK launches nationally on DIRECTV, Sept. 29th.
Lencheski will lead his Phoenicia Sport team, comprised of seasoned sales, media and communications veterans, as part of an overall strategy for success. His group will focus on brand advertising strategy, inventory management, direct response, paid programming, and will also oversee growth of existing digital platforms as the network transitions to broadcast.
A 20-year industry veteran, Lencheski most recently served as the President of Comcast-Spectacor subsidiary Front Row Marketing and Front Row Analytics, the sports media commercial rights group inside the media giant. His experience there included providing direction to sports rights professionals in the Olympics, World Cup, America's Cup, stadium naming rights, NASCAR, and golf-related media concepts.
"We're excited to have Chris develop our commercial rights strategy, bringing his wealth of media and sponsorship sales, event management and brand strategy experience to BACK9NETWORK" said Carlos Silva, President and COO, BACK9NETWORK. "That experience will serve us well as we launch the nation's first golf lifestyle network in late September."
"This is an opportunity to contribute to a fresh perspective in golf and the lifestyle of a great game to advertisers," said Lencheski. "A new generation of young golf aficionados will see BACK9NETWORK as a place to discover where the latest trends in style, cutting edge technology, and equipment come together in a bold new home for those who follow, play and love the game of golf."
BACK9NETWORK will hit the airwaves next month with nearly 1,100 hours of original programming in its first year, including ten original primetime series, live morning, midday, and evening shows, as well as a variety of golf lifestyle programming covering travel, real estate, food, fashion, courses and equipment.
In conjunction with the network's launch, Lencheski's team will manage sales initiatives on all platforms. BACK9NETWORK has experienced tremendous digital growth with over two million monthly unique visitors to its web properties, including its Swing by Swing Golf GPS mobile app, acquired by the network in the first quarter of 2014.
Lencheski's Phoenicia Sport team is anchored by industry veteran John Dato who will work out of Phoenicia's New York City offices. He is a media sales and marketing professional with more than 20 years' experience. Matt Butler will cover the Midwest market. Matt offers a wealth of experience in the sports sales and corporate partnerships space. A West Coast director will be named shortly.
A team of specialists comprised of Suzy Da Silva, Lou Birdt and Allie Mitchell will supply key support for the BACK9NETWORK's sales team in multiple areas. Da Silva's experience in the sports direct response industry includes launching numerous golf companies such as Adam's Golf, GolfLogix, Medicus, Opti-shot and many others. Birdt has been in direct response TV and general market ad sales for over 10 years. He has played integral roles on the sales teams for a variety of programs such as Entertainment Tonight, The Oprah Winfrey Show, Inside Edition and many other programs.
Entertainment and sports industry communications, promotions and marketing veteran Bob Margolis will cover all aspects of BACK9NETWORK's internal sales marketing communications.
About BACK9NETWORK: BACK9NETWORK is a golf lifestyle cable television network and media company based in Hartford, Connecticut. BACK9NETWORK was developed as a complementary alternative to traditional media's focus on professional golf tournament coverage. Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the BACK9NETWORK. BACK9NETWORK.com, the online clubhouse for BACK9NETWORK, delivers a fresh perspective on the golf lifestyle and its worldwide influence. BACK9NETWORK's leadership includes respected and outspoken executives from the golf and media industries. For further information, visit www.back9network.com.
About Phoenicia: Based in New York City with offices in Bethlehem, Pennsylvania, Los Angeles, Dallas and London, United Kingdom; Phoenicia Sport & Entertainment (Phoenicia) is a specialized media, sports and entertainment management, brand-strategist, activation-marketing and commercial rights selling group using white glove solutions for best-in-breed clients. Phoenicia senior management offers global expertise with well-documented successes in sport at significant senior levels with experience serving the Olympics, Formula 1, Verizon IndyCar, Le Mans, NASCAR, MLB, Sport/Entertainment Licensing, NHL, Food Network, AT&T, Susan G. Komen, Comcast, Cablevision and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying continued success for our client portfolio, Phoenicia is proud to support multiple charities and philanthropic endeavors.
Tel: (678) 866-2000
Tel: (214) 801-6052
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
Apr. 18, 2015 05:15 PM EDT Reads: 3,021
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-cri...
Apr. 18, 2015 05:15 PM EDT Reads: 2,274
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists will discuss how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations m...
Apr. 18, 2015 05:00 PM EDT Reads: 1,646
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
Apr. 18, 2015 04:30 PM EDT Reads: 1,374
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
Apr. 18, 2015 04:00 PM EDT Reads: 1,296
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Apr. 18, 2015 03:45 PM EDT Reads: 1,417
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 18, 2015 02:00 PM EDT Reads: 1,351
SYS-CON Events announced today that Optimal Design, an Internet of Things solution provider, will exhibit at SYS-CON's Internet of @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Optimal Design is an award winning product development firm offering industrial design and engineering services to the consumer, medical, and defense markets.
Apr. 18, 2015 01:45 PM EDT Reads: 1,580
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and a...
Apr. 18, 2015 01:45 PM EDT Reads: 3,247
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and eas...
Apr. 18, 2015 01:15 PM EDT Reads: 3,533
SOASTA, the leader in performance analytics, today reported record growth of the CloudTest community, exceeding 30,000 registered users of the CloudTest platform in Q1 2015. SOASTA also announced widespread adoption of its Web and mobile testing solutions, with more than 1,600 customers completing more than 285,000 tests using CloudTest during the quarter. This rapid growth shows that DevOps-driven digital businesses are embracing a more continuous approach to testing, and CloudTest is meeting t...
Apr. 18, 2015 01:00 PM EDT Reads: 1,016
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
Apr. 18, 2015 01:00 PM EDT Reads: 1,306
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables c...
Apr. 18, 2015 01:00 PM EDT Reads: 2,319
SYS-CON Events announced today that Stratoscale, the new data center operating system, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Based in Herzeliya, Israel, Stratoscale is redefining the data center, developing a hardware-agnostic, software platform hyper-converging compute, storage and networking across the rack or data center. The self-optimizing platform automatically distributes all physical...
Apr. 18, 2015 01:00 PM EDT Reads: 1,559
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
Apr. 18, 2015 12:45 PM EDT Reads: 4,183