|By PR Newswire||
|August 27, 2014 07:00 PM EDT||
HARTFORD, Conn., Aug. 27, 2014 /PRNewswire/ -- BACK9NETWORK, the golf lifestyle multimedia network, announced today that it has retained industry pioneer Chris Lencheski to oversee the innovative new media organization's linear and digital sales initiatives. BACK9NETWORK launches nationally on DIRECTV, Sept. 29th.
Lencheski will lead his Phoenicia Sport team, comprised of seasoned sales, media and communications veterans, as part of an overall strategy for success. His group will focus on brand advertising strategy, inventory management, direct response, paid programming, and will also oversee growth of existing digital platforms as the network transitions to broadcast.
A 20-year industry veteran, Lencheski most recently served as the President of Comcast-Spectacor subsidiary Front Row Marketing and Front Row Analytics, the sports media commercial rights group inside the media giant. His experience there included providing direction to sports rights professionals in the Olympics, World Cup, America's Cup, stadium naming rights, NASCAR, and golf-related media concepts.
"We're excited to have Chris develop our commercial rights strategy, bringing his wealth of media and sponsorship sales, event management and brand strategy experience to BACK9NETWORK" said Carlos Silva, President and COO, BACK9NETWORK. "That experience will serve us well as we launch the nation's first golf lifestyle network in late September."
"This is an opportunity to contribute to a fresh perspective in golf and the lifestyle of a great game to advertisers," said Lencheski. "A new generation of young golf aficionados will see BACK9NETWORK as a place to discover where the latest trends in style, cutting edge technology, and equipment come together in a bold new home for those who follow, play and love the game of golf."
BACK9NETWORK will hit the airwaves next month with nearly 1,100 hours of original programming in its first year, including ten original primetime series, live morning, midday, and evening shows, as well as a variety of golf lifestyle programming covering travel, real estate, food, fashion, courses and equipment.
In conjunction with the network's launch, Lencheski's team will manage sales initiatives on all platforms. BACK9NETWORK has experienced tremendous digital growth with over two million monthly unique visitors to its web properties, including its Swing by Swing Golf GPS mobile app, acquired by the network in the first quarter of 2014.
Lencheski's Phoenicia Sport team is anchored by industry veteran John Dato who will work out of Phoenicia's New York City offices. He is a media sales and marketing professional with more than 20 years' experience. Matt Butler will cover the Midwest market. Matt offers a wealth of experience in the sports sales and corporate partnerships space. A West Coast director will be named shortly.
A team of specialists comprised of Suzy Da Silva, Lou Birdt and Allie Mitchell will supply key support for the BACK9NETWORK's sales team in multiple areas. Da Silva's experience in the sports direct response industry includes launching numerous golf companies such as Adam's Golf, GolfLogix, Medicus, Opti-shot and many others. Birdt has been in direct response TV and general market ad sales for over 10 years. He has played integral roles on the sales teams for a variety of programs such as Entertainment Tonight, The Oprah Winfrey Show, Inside Edition and many other programs.
Entertainment and sports industry communications, promotions and marketing veteran Bob Margolis will cover all aspects of BACK9NETWORK's internal sales marketing communications.
About BACK9NETWORK: BACK9NETWORK is a golf lifestyle cable television network and media company based in Hartford, Connecticut. BACK9NETWORK was developed as a complementary alternative to traditional media's focus on professional golf tournament coverage. Focused on compelling storytelling, interesting personalities, features and fashions, interviews and instruction, travel, gear and much more, fans of all kinds will want to hang with the BACK9NETWORK. BACK9NETWORK.com, the online clubhouse for BACK9NETWORK, delivers a fresh perspective on the golf lifestyle and its worldwide influence. BACK9NETWORK's leadership includes respected and outspoken executives from the golf and media industries. For further information, visit www.back9network.com.
About Phoenicia: Based in New York City with offices in Bethlehem, Pennsylvania, Los Angeles, Dallas and London, United Kingdom; Phoenicia Sport & Entertainment (Phoenicia) is a specialized media, sports and entertainment management, brand-strategist, activation-marketing and commercial rights selling group using white glove solutions for best-in-breed clients. Phoenicia senior management offers global expertise with well-documented successes in sport at significant senior levels with experience serving the Olympics, Formula 1, Verizon IndyCar, Le Mans, NASCAR, MLB, Sport/Entertainment Licensing, NHL, Food Network, AT&T, Susan G. Komen, Comcast, Cablevision and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying continued success for our client portfolio, Phoenicia is proud to support multiple charities and philanthropic endeavors.
Tel: (678) 866-2000
Tel: (214) 801-6052
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
Dec. 27, 2014 02:00 PM EST Reads: 1,955
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 27, 2014 01:30 PM EST Reads: 1,835
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Dec. 27, 2014 12:45 PM EST Reads: 1,693
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Dec. 27, 2014 12:30 PM EST Reads: 2,443
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Dec. 27, 2014 12:30 PM EST Reads: 1,947
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Dec. 27, 2014 12:00 PM EST Reads: 2,692
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 27, 2014 12:00 PM EST Reads: 1,784
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Dec. 27, 2014 12:00 PM EST Reads: 2,357
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Dec. 27, 2014 11:30 AM EST Reads: 2,511
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 27, 2014 11:00 AM EST Reads: 1,935
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 27, 2014 11:00 AM EST Reads: 7,176
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Dec. 27, 2014 11:00 AM EST Reads: 2,122
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Dec. 27, 2014 11:00 AM EST Reads: 1,993
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
Dec. 27, 2014 11:00 AM EST Reads: 2,148
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Dec. 27, 2014 10:00 AM EST Reads: 2,115