SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, PR.com Newswire, David Smith, Tim Crawford

News Feed Item

Altair Picks Malaysia As Hub In Southeast Asia

Regional Office in Kuala Lumpur to Focus on Innovative Product Design

TROY, Mich., Aug. 27, 2014 /PRNewswire/ -- Altair Engineering Sdn Bhd, a wholly-owned subsidiary of leading US-based simulation technology and engineering services company Altair, has chosen Kuala Lumpur as its new regional headquarters to spearhead its expansion plan in Southeast Asia.  The new office in Plaza Sentral will also serve as Altair's training and technical support center for the region.

Altair's Managing Director for the Association of Southeast Asian Nations (ASEAN) region, Australia and New Zealand, Srirangam Srirangarajan, explained, "The new office in Kuala Lumpur is significant to Altair's future growth in Southeast Asia.  We are confident that this expansion will enhance our local presence and help us penetrate new market segments such as electronics and aerospace.  Malaysia's robust infrastructure, open policy to foreign business, strong talent pool and connectivity with other ASEAN markets makes it the ideal location for Altair's regional operation.  In addition, Malaysia has the potential to produce innovatively designed products that can compete at an international level, and Altair is happy to lend its experience and expertise towards achieving this goal," he said.

Altair Engineering Sdn Bhd is a MSC-status company and number one in computer-aided engineering (CAE) in Southeast Asia, providing both software and engineering services.  Altair has served the Malaysian market since 2012, providing a rich portfolio of advanced engineering software and on-demand computing technologies to both private and public sector clients.

Commenting about the company's expansion plans, Srirangam continued, "According to our market research, the CAE market is growing rapidly in Malaysia and throughout Southeast Asia. We are seeing CAE technologies moving aggressively into non-traditional domains like consumer products, architecture, civil engineering, and construction, to name a few."

Local businesses are feeling increasing global competitive pressure to deliver reliable products quickly while keeping costs low.  CAE solutions bridge the gap by reducing product design and development cycle time as well as testing and analysis time.

"As Malaysia moves towards establishing itself as a high-technology manufacturing hub, companies in the aerospace, biotechnology, electronics, and information and communications technology industries are turning to CAE software to improve the quality of innovation and maintain cost-efficiency.  CAE software enables companies to analyze and test a product for reliability, durability and quality, which helps increase their competitive edge," he added.

Commenting on local growth areas, Srirangam said, "In Malaysia, we see very good prospects in the automotive, manufacturing, and oil and gas sectors.  Malaysia also has the capacity to become a major player in aerospace and electronics.  Altair is committed to bringing innovation to our clients.  We believe that sharing our expertise and technical know-how to help clients develop a design-based innovation culture within their organizations delivers increased return on investment and performance," he concluded.

Altair Engineering Sdn Bhd's new ASEAN regional headquarters is located at 3B-10-7, Tower 3B, Level 10, Plaza Sentral, Jalan Stesen Sentral 5, KL Sentral, 50470 Kuala Lumpur.

About Altair Engineering Sdn Bhd

Founded in 2012, Altair Engineering Sdn Bhd is a MSC-status company providing enhanced engineering solutions, on-demand computing technologies and enterprise analytic solutions for companies across a range of industry sectors such as automotive, defense, oil and gas and consumer goods, all of which play a dominant role in Malaysia's economy.  Altair Engineering Sdn Bhd is a wholly-owned subsidiary of US-based Altair.

About Altair

Altair is focused on the development and broad application of simulation technology to synthesize and optimize designs, processes and decisions for improved business performance. Privately held with more than 2,300 employees, Altair is headquartered in Troy, Michigan, USA and operates more than 40 offices throughout 22 countries. Today, Altair serves more than 5,000 corporate clients across broad industry segments. To learn more, please visit www.altair.com.

SOURCE Altair

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.