SYS-CON MEDIA Authors: Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith, Elizabeth White

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Olympus Introduces the PEN E-PL7 Mirrorless Digital Camera, Available for Pre-Order at B&H Photo Video

The E-PL7 Mirrorless Micro Four Thirds Camera Features a Compact Design and a 3.0" 1.04M-Dot Touchscreen LCD That Flips Downward 180 Degrees for Creating Quality Self-Portraits; In Addition It Incorporates a 16-Megapixel Live MOS CMOS Sensor and the True

NEW YORK, NY--(Marketwired - August 28, 2014) - Olympus makes it easier than ever to shoot and share your stories in brilliant detail, with the new PEN E-PL7, an interchangeable-lens camera in a portable, compact and lightweight body, with a premium design. Featuring a new 180° downward-flip touch LCD, Selfie mode, and built-in Wi-Fi, combined with the enhanced Olympus Image Share app (OI.Share), the PEN E-PL7 gives users the power to easily upload and share images instantly using their mobile devices. Read all about the Olympus E-PL7 digital camera here: http://www.bhphotovideo.com/c/product/1078958-REG/olympus_v205070bu000_e_pl7_mirrorless_digital_camera.html

Outstanding Image Quality

The Olympus PEN E-PL7 features much of the same technology as Olympus's award-winning OM-D line of cameras, for a level of performance that rivals that of high-end interchangeable-lens cameras. The TruePic VII image processor combines with a 16.05 megapixel Live MOS sensor and M.ZUIKO lenses to deliver beautiful image quality with high resolution, superior color reproduction and high sensitivity, all in a portable, compact and lightweight body, with the same high-level design and build quality of the PEN flagship, the E-P5. The Olympus E-PL7 is also available in silver http://www.bhphotovideo.com/c/product/1078959-REG/olympus_v205070su000_e_pl7_mirrorless_digital_camera.html

The in-body 3-axis VCM image-stabilization system is derived from the Olympus OM-D E-M10. This powerful technology compensates for horizontal and vertical angular shifts (yam and pitch) as well as camera shake along the optical axis (roll) which is especially common in one-handed shooting scenarios. With the in-body image stabilization mechanism, camera shake can be prevented with any lens, allowing users to take beautiful, dynamic images all the time.

The on-board FAST AF is Olympus's fastest-ever AF system, useing 81 points that cover the whole image. Small AF Target and Super Spot AF modes make it possible to zoom in and focus accurately on small sections of the frame. The E-PL7 is also capable of capturing high-speed action with 8fps sequential shooting. The fast processor supports continuous capture of up to 20 RAW frames, or an unlimited number of JPEG frames, and the Continuous Auto Focus with Tracking mode accurately tracks and captures moving subject as fast as 3.5 fps.

One-Touch Self Portraits

The 3-inch, 1.04 million-dot high-definition touch LCD monitor automatically turns into a mirror display, and activates into its "Selfie Mode" when tilted downward in the 180° position, perfect for one-touch selfies.

The E-PL7's built-in flash helps users take beautiful selfies against nighttime backgrounds, and e-Portrait can be activated with a single touch for more beautiful skin textures. iAuto has also been enhanced with selfies in mind: Portrait settings have been added to common scene modes to automatically detect 42 types of scenes to match the subject and optimize for the ideal image. 

Easy Smart Phone Connection

The Olympus PEN E-PL7 includes built-in Wi-Fi, and connecting to a smart phone is simple. Using the Olympus Image Share app along with a smart phone, and quickly scanning the QR code displayed on the camera's LCD, the smart phone syncs with the Wi-Fi network created by the camera. OI.Share shooting functions have evolved, making it possible to easily operate the custom self-timer for sequential and selfie interval shooting. Live View can be displayed on the smart phone, and the camera can be controlled by touching the smart phone display as if it were the camera itself, then users can send selected images to their smart device for immediate sharing on social media sites.

Expanded OI.Share Capability

OI.Share has been enhanced with a number of remote shooting functions to expand the use of a variety of selfie options. Settings for single, sequential high and sequential low switching button, as well as controls for the timer bar and interval shooting, can all be easily accessed remotely on the user's smart phone. A new movie button lets you quickly record a movie at customized settings, including customized time length for each movie clip. Live Bulb has been added to OI.Share, allowing users the ability to control and monitor the bulb photography process on a smart phone while the shutter is released. Images can also be geotagged through the OI.Share App, giving users a record of all of their adventures.

For photographers who prefer composing their shots using an eyepiece, the E-PL7 is compatible with the optional high-definition VF-4 viewfinder which provides impressive 1.48X magnification, a 2.36 million-dot LCD, eye-detect to turn it on at the right time, and intuitive functionality that enables real-time viewing of shooting conditions.

New Micro Four Thirds Lens and Accessories

Olympus is also introducing a black version of its popular M.ZUIKO DIGITAL 12mm f/2.0 lens. This high-speed, single-focal-length, wide-angle lens, which was previously only available in silver, is ideal for shooting high-quality, dramatic landscapes and street scenes in low-light conditions. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator. Read more about the Olympus M.ZUIKO Digital ED 12mm f/2 lens here: http://www.bhphotovideo.com/c/product/1078711-REG/olympus_v311020bu001_m_zuiko_digital_ed_12mm.html

Learn and explore all about the Olympus Pen E-PL7 at BH Explora here: 
http://www.bhphotovideo.com/explora/photography/news/unveiled-olympus-pen-e-pl7-mirrorless-camera-black-12mm-f20-lens

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo-Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

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Henry Posner
212-239-7500

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