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Natural & Organic Products Asia 2014 Accelerates Healthy Living Trend

HONG KONG, CHINA -- (Marketwired) -- 08/28/14 -- The inaugural Natural & Organic Products Asia opened yesterday, with intense business activity and deal-making reflecting the strong growth potential of the region's market for natural products and services.

The three-day Expo is a unique commercial networking platform, bringing more than 140 exhibitors from 25 countries showcasing more than 1,000 natural products and services spanning the entire healthy living industry. Retailers, distributors and health and beauty practitioners from across Asia together explore business opportunities.

Mr. Stuart Bailey, General Manager of Diversified Communications Hong Kong, the organizer of Natural & Organic Products Asia 2014, said, "We are very pleased to have had such a strong start to the Expo. Early feedback from exhibitors and visitors has revealed that safer and more sustainable high-quality food and beauty products are now part of a high-end lifestyle in Asia as consumers become more health conscious. We think this bodes very well for aspirational vendors looking to expand here with innovative products."

The Asia-Pacific organic food market grew at an annual rate of more than 13% between 2009 and 2013, according to Datamonitor, with 8% annual growth expected for the coming five years.(1) The market for organic personal care products is also expanding rapidly, with annual growth of 9.7% to 2018, says Transparency Market Research.(2)

To help businesses capture this opportunity, Natural & Organic Products Asia 2014 is focusing on creating business opportunities in four key areas: Natural Food, Health and Nutrition, Natural Living, and Natural Beauty and Spa. In addition to the exhibition, it is also presenting a programme of speeches, demonstrations and workshops that allow attendees to interact with international experts on key industry issues.

Mr. Alex Hart, Senior Certification Officer of Soil Association Certification, was among those speaking on the opening day of Natural & Organic Products Asia 2014. He highlighted a new partnership between China's Organic Food Development Center (OFDC), a leading organic certification body, and the UK-based Soil Association.

"We hope our collaboration with OFDC will begin to see the certification of new organic products for export to China. Together we aim to support leading UK organic suppliers in meeting the required certification," he said. "Natural & Organic Products Asia is a valuable opportunity for Soil Association-certified brands to establish relationships with Asian businesses and help drive the growth of this exciting market."

Exhibitors praised the calibre of visitors to the show, indicating a high level of interest from senior decision makers who influence trends across the region.

"Buyers and distributors are showing strong interest in locally made artisanal and healthy food and beverage. Several vendors here at the Made in Hong Kong pavilion have already received export orders from new business partners," said Ms. Sonalie Galardi-Este, Founder and CEO at Green Queen.

"The show is providing a unique and supportive platform for us to find new business collaboration opportunities. The response has been overwhelmingly positive, with customers appreciating the quality of our healthy natural beers," said Mr. Laszlo Raphael, Founder and Brewmaster of Hong Kong's new Moonzen Brewery.

Mr. Carsten Holm, Managing Director of Diversified Communications UK, which organizes Natural & Organic Products Europe, the sister event of the Hong Kong Expo and Europe's leading organic industry event, commented. "With such a strong showing here today, we are celebrating the rapid growth of natural and organic products in Asia and expect this market to develop even more rapidly than it has in Europe. The opportunity for high-quality businesses to excel here is astonishing."

Natural & Organic Products Europe welcomed record numbers of delegates and exhibitors to its 18th show this year. Held in London in April, it attracted more than 9,500 industry professionals from 77 countries and featured 550 exhibiting companies.

Natural & Organics Products Asia continues until Friday with four exhibition areas open to trade visitors from 10:00 am and a full progamme of events, including a Raw Spanish soup cooking demonstration by creative chef Tina Barrat, a workshop on natural beauty hosted by actress Leila Kong, and the Natural & Organic Products Awards presentation.

To register or for more information, please visit: www.naturalproducts.com.hk.

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Natural & Organic Products Asia is the largest and only event to deliver the entire natural and organic industry under one roof in Asia. It showcases over 1000 items and provides a tremendous opportunity for business professionals from the natural and organic sector to connect and explore business opportunities with the industry's top decision makers, leading experts and opinion leaders.

Diversified Communications is a fast growing business communication company headquartered in the United States. With 10 divisions in 12 countries, Diversified operates 100 face to face events annually across 17 business sectors. Our team understands the industry -- an impressive portfolio including one of the most successful and award winning trade shows in this sector. In Hong Kong, Diversified Communications organises a growing portfolio of events including the highly successful Restaurant & Bar, Seafood Expo Asia, Retail Asia Expo which embrace an established relationship with key buyers in the food and retail industry.

(1) Datamonitor report, "Asia-Pacific - Organic Food" (April 2014): http://www.datamonitor.com/store/Product/asia_pacific_organic_food?productid=MLIP1231-0001

(2) Transparency Market Research report, "Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018" (June 2013): http://www.transparencymarketresearch.com/organic-personal-care-products.html

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