SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Kenshoo Appoints Former Salesforce Executive Susane Berger as Managing Director, Client Excellence

SAN FRANCISCO, August 28, 2014 /PRNewswire/ --

Kenshoo, the global leader in predictive marketing software, today announced the appointment of Susane Berger as Managing Director, Client Excellence. Berger brings more than 25 years of enterprise software market experience to Kenshoo. In her role, Berger will partner closely with Kenshoo's senior leadership teams to make additional investments in people and processes that will ensure success for the world's leading advertisers and agencies.

     (Logo: http://photos.prnewswire.com/prnh/20140212/668568-a )

Berger comes to Kenshoo having run large scale, global client sales and success teams, with experience overseeing enterprise sales, sales operations, and global customer support. She boasts a successful record in developing and leading dynamic sales organizations both domestically and internationally, with a decorated background in leading complex change initiatives. Berger most recently served as Regional Vice President for Global Strategic Accounts at Salesforce. Prior to Salesforce, Berger served as Executive Director at The Corporate Executive Board, Sr. Vice President for Dun & Bradstreet and WW Vice President at Sun Micosystems for 14 years in a number of leadership roles.  

"Few technology companies can match Kenshoo's predictive intelligence solutions for today's marketing executives. The global level of client satisfaction and results are truly best in class," said Berger. "The opportunity to help expand on its strong history of industry-leading innovation and customer commitment is what drew me to Kenshoo. I look forward to partnering with the Kenshoo teams and clients to raise the bar even further."  

A testament to its focus on client excellence, Kenshoo was named the sole leader in a Social Ad Platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 and received the highest possible rating in Customer Satisfaction. Previously, Kenshoo was named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012 and received the highest possible rating in Customer Retention.

"With Susane's enterprise software experience and demonstrated track record of results-oriented success throughout her career, it's clear that she will serve as an invaluable asset to the Kenshoo team, playing a key role in further elevating our client delivery," said Ted Krantz, Chief Revenue Officer at Kenshoo. "Our standard of innovation established Kenshoo as an industry leader, but adding personnel of Susane's caliber is what keeps us ahead of the competition and our clients ahead of theirs."

Editors' Note: Photos of Susane Berger available upon request.

About Kenshoo 

Kenshoo is the global leader in predictive marketing software. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit http://www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.  

SOURCE Kenshoo

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