Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, VictorOps Blog, Lori MacVittie, Elizabeth White, Eva Belanyiova

News Feed Item

Official Debut of THX in China Launches a New Era of Movie-Viewing

During the 23rd Beijing International Radio, Film and Television Equipment Exhibition, THX Ltd. and China Film Group announced a strategic partnership between the two companies, officially introducing THX to Chinese moviegoers. Leveraging its unparalleled expertise in filmmaking and technology, THX designs cinema certification programs that ensure a truthful delivery of the filmmaker’s vision to Chinese audiences. Critical architectural design, state-of-the-art visuals and incredibly powerful audio, make THX Certified cinemas the pinnacle of Hollywood entertainment experiences.

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive V ...

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive VP of International Business Development & Brand Strategy at THX, at the 23rd Beijing International Radio, Film and Television Equipment Exhibition (Photo: Business Wire)

“The debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China’s film industry one step closer to international standards regarding audio and video performance,” said Mr. Lin Min Jie, General Manager of China Film Group’s subsidiary company China Film Equipment Co. Ltd, while praising THX for its authoritative position and extensive experience in the industry. “We look forward to working with THX to bring the Chinese audience the world’s premium audio/visual enjoyment and the most perfect cinema experience.”

The first THX Certified China Giant Screen (CGS) auditoriums will open in September 2014 in Shanghai. In his excitement for the partnership Louis Cacciuttolo, THX Executive VP of International Business Development and Brand Strategy, made a point to reflect on the history of THX: “Born out of the Star Wars legacy, THX was created in 1983 by legendary director George Lucas and a team of Lucasfilm engineers with the goal of improving the cinema experience in time for the release of Star Wars Episode VI: Return of the Jedi. Our purpose in China, and everywhere else, is to foster the passion and creativity of filmmakers encouraging them to push the boundaries of storytelling; just like Mr. Lucas did with his Star Wars films.”

To date THX has certified over 4,000 cinemas including world renowned venues such as the TCL Chinese Theater and the ArcLight in Hollywood, the Empire in London and the Sate Kremlin Palace in Moscow. Now, for the first time, THX will open corporate offices in Beijing and offer their expertise to the China Film Group and to Chinese moviegoers.”

China is the second largest market in the production of film trailing only the United States and is the fastest growing market for movie viewing. Priding itself on providing professional filmmakers with a better technical ecosystem, THX will work with Chinese directors, China Film Group and Hollywood, to preserve the integrity of storytelling while redefining the cinema experience.

About THX Ltd.:

Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

For more information on THX please visit www.thx.com.

About China Film Group and China Film Equipment Co., Ltd.:

China Film Group is the largest and most influential state-run film enterprise in China. It operates within four major businesses comprising of film and television production, film distribution, film exhibition and with film and broadcast services. China Film Group has valuable relationships with hundreds of premier film companies in more than 200 countries.

Since its inception more than 60 years ago, China Film Equipment Co., Ltd., a wholly-owned subsidiary of China Film Group, has expanded its scope of business to include various aspects of the film industry and built itself into an integrated enterprise engaged in domestic film equipment production, import and export of professional film equipment and relevant products, professional cinema development and rural film market services. It also hosts the Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) and participates in various domestic and international industry exhibitions.

For more information on China Film Group Co, Ltd please visit www.zgdygf.com.
For more information on China Film Equipment Co., Ltd. please visit www.cfec.com.cn.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
"In our world there's a lot of cloud. Our focus is to help companies, who are bogged down by the enormousness of the cloud and infrastructure, to really go out there and monetize the cloud," explained Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...