SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Official Debut of THX in China Launches a New Era of Movie-Viewing

During the 23rd Beijing International Radio, Film and Television Equipment Exhibition, THX Ltd. and China Film Group announced a strategic partnership between the two companies, officially introducing THX to Chinese moviegoers. Leveraging its unparalleled expertise in filmmaking and technology, THX designs cinema certification programs that ensure a truthful delivery of the filmmaker’s vision to Chinese audiences. Critical architectural design, state-of-the-art visuals and incredibly powerful audio, make THX Certified cinemas the pinnacle of Hollywood entertainment experiences.

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive V ...

Mr. Lin Min Jie, General Manager China Film Equipment Co. Ltd and Mr. Louis Cacciuttolo, Executive VP of International Business Development & Brand Strategy at THX, at the 23rd Beijing International Radio, Film and Television Equipment Exhibition (Photo: Business Wire)

“The debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China’s film industry one step closer to international standards regarding audio and video performance,” said Mr. Lin Min Jie, General Manager of China Film Group’s subsidiary company China Film Equipment Co. Ltd, while praising THX for its authoritative position and extensive experience in the industry. “We look forward to working with THX to bring the Chinese audience the world’s premium audio/visual enjoyment and the most perfect cinema experience.”

The first THX Certified China Giant Screen (CGS) auditoriums will open in September 2014 in Shanghai. In his excitement for the partnership Louis Cacciuttolo, THX Executive VP of International Business Development and Brand Strategy, made a point to reflect on the history of THX: “Born out of the Star Wars legacy, THX was created in 1983 by legendary director George Lucas and a team of Lucasfilm engineers with the goal of improving the cinema experience in time for the release of Star Wars Episode VI: Return of the Jedi. Our purpose in China, and everywhere else, is to foster the passion and creativity of filmmakers encouraging them to push the boundaries of storytelling; just like Mr. Lucas did with his Star Wars films.”

To date THX has certified over 4,000 cinemas including world renowned venues such as the TCL Chinese Theater and the ArcLight in Hollywood, the Empire in London and the Sate Kremlin Palace in Moscow. Now, for the first time, THX will open corporate offices in Beijing and offer their expertise to the China Film Group and to Chinese moviegoers.”

China is the second largest market in the production of film trailing only the United States and is the fastest growing market for movie viewing. Priding itself on providing professional filmmakers with a better technical ecosystem, THX will work with Chinese directors, China Film Group and Hollywood, to preserve the integrity of storytelling while redefining the cinema experience.

About THX Ltd.:

Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. THX develops and licenses new technologies and specifications for audio and video applications.

For more information on THX please visit www.thx.com.

About China Film Group and China Film Equipment Co., Ltd.:

China Film Group is the largest and most influential state-run film enterprise in China. It operates within four major businesses comprising of film and television production, film distribution, film exhibition and with film and broadcast services. China Film Group has valuable relationships with hundreds of premier film companies in more than 200 countries.

Since its inception more than 60 years ago, China Film Equipment Co., Ltd., a wholly-owned subsidiary of China Film Group, has expanded its scope of business to include various aspects of the film industry and built itself into an integrated enterprise engaged in domestic film equipment production, import and export of professional film equipment and relevant products, professional cinema development and rural film market services. It also hosts the Beijing International Radio, TV & Film Equipment Exhibition (BIRTV) and participates in various domestic and international industry exhibitions.

For more information on China Film Group Co, Ltd please visit www.zgdygf.com.
For more information on China Film Equipment Co., Ltd. please visit www.cfec.com.cn.

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