|By PR Newswire||
|August 28, 2014 04:30 PM EDT||
LONDON, Aug. 28, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
Global Digital Marketing Market 2014-2018
About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
• Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
• Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
• E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
• E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
• WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
• Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.
• Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.
TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 201
Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
• IBM Corp.
• Oracle Corp.
• Salesforce.com Inc.
• SAP AG
Other Prominent Vendors
• Adobe Systems Inc.
• Aplicor LLC
• Attensity Corp.
• ComScore Networks Inc.
• Demandware Inc.
• Ebay GSI Commerce
• Lithium Technologies Inc.
• LongJump CRM
• Microsoft Corp.
• Netsuite Inc.
• OpenText Corp.
• Percussion Software Inc.
• Sitecore Inc.
• StrongMail Systems Inc.
• SugarCRM Inc.
• Yahoo Analytics
• ZohoCRM Inc.
Key Market Driver
• Increased Focus on Digital Media.
• For a full, detailed list, view our report.
Key Market Challenge
• Lack of Skilled Personnel.
• For a full, detailed list, view our report.
Key Market Trend
• Emergence of SaaS-based Solutions.
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2018 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Summary of Key Figures
Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)
Exhibit 4: Global Digital Marketing Market Segmentation 2013
Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)
Exhibit 6: Sales CRM Market by Geographical Segmentation 2013
Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)
Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013
Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)
Exhibit 10: E-commerce Market by Geographical Segmentation 2013
Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)
Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013
Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)
Exhibit 14: Social CRM Market by Geographical Segmentation 2013
Exhibit 15: Global WCM Market 2013-2018 (US$ billion)
Exhibit 16: WCM Market by Geographical Segmentation 2013
Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)
Exhibit 18: Web Analytics Market by Geographical Segmentation 2013
Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013
Exhibit 20: Global Digital Marketing Segmentation 2013-2018
Exhibit 21: Market Attractiveness by Global Digital Marketing Segments
Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013
Exhibit 23: IBM Corp.: Business Segmentation
Exhibit 24: Oracle Corp.: Business Segmentation
Exhibit 25: Salesforce.com Inc.: Business Segmentation
Exhibit 26: SAP AG: Business Segmentation
Read the full report:
Global Digital Marketing Market 2014-2018
For more information:
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
May. 28, 2015 10:15 AM EDT Reads: 765
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
May. 28, 2015 10:00 AM EDT Reads: 817
Software Defined Storage provides many benefits for customers including agility, flexibility, faster adoption of new technology and cost effectiveness. However, for IT organizations it can be challenging and complex to build your Enterprise Grade Storage from software. In his session at Cloud Expo, Paul Turner, CMO at Cloudian, looked at the new Original Design Manufacturer (ODM) market and how it is changing the storage world. Now Software Defined Storage companies can build Enterprise grade ...
May. 28, 2015 10:00 AM EDT Reads: 4,554
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
May. 28, 2015 10:00 AM EDT Reads: 4,041
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
May. 28, 2015 10:00 AM EDT Reads: 1,417
To manage complex web services with lots of calls to the cloud, many businesses have invested in Application Performance Management (APM) and Network Performance Management (NPM) tools. Together APM and NPM tools are essential aids in improving a business's infrastructure required to support an effective web experience... but they are missing a critical component - Internet visibility. Internet connectivity has always played a role in customer access to web presence, but in the past few years u...
May. 28, 2015 10:00 AM EDT Reads: 5,566
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big D...
May. 28, 2015 10:00 AM EDT Reads: 4,110
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud en...
May. 28, 2015 10:00 AM EDT Reads: 1,826
Information Technology (IT) service providers have historically struggled between the huge capital expenditure and long development cycles of building their own cloud versus the thin margins and limited flexibility of using public retailers such as Amazon Web Services (AWS). The emergence of wholesale cloud, and the technologies that make it possible, is revolutionizing how and by whom enterprise IT is delivered. Wholesale cloud is the game-changing third option between building your own (BYO) c...
May. 28, 2015 09:00 AM EDT Reads: 2,973
Shipping daily, injecting faults, and keeping an extremely high availability "without Ops"? Understand why NoOps does not mean no operations. Agile development methodologies require evolved operations to be successful. In his keynote at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how Microsoft teams who have made huge progress with a DevOps transformation effectively utilize operations staff and how challenges were overcome. Regardless ...
May. 28, 2015 09:00 AM EDT Reads: 1,522
You often hear the two titles of "DevOps" and "Immutable Infrastructure" used independently. In his session at DevOps Summit, John Willis, Technical Evangelist for Docker, will cover the union between the two topics and why this is important. He will cover an overview of Immutable Infrastructure then show how an Immutable Continuous Delivery pipeline can be applied as a best practice for "DevOps." He will end the session with some interesting case study examples.
May. 28, 2015 09:00 AM EDT Reads: 1,715
SYS-CON Media named Andi Mann editor of DevOps Journal. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Andi Mann, Vice President, Strategic Solutions, at CA Technologies, is an accomplished digital business executive with extensive global expertise as a strategist, technologist, innovator, marketer, communicator, and thought lea...
May. 28, 2015 09:00 AM EDT Reads: 1,419
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
May. 28, 2015 09:00 AM EDT Reads: 2,470
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
May. 28, 2015 09:00 AM EDT Reads: 3,510
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
May. 28, 2015 09:00 AM EDT Reads: 1,461