Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, XebiaLabs Blog, Liz McMillan, David Sprott, Carmen Gonzalez

News Feed Item

PEOPLE en Espanol Partners With Leading Global Brands To Preview Hispanic Heritage Month At The 3rd Annual Festival PEOPLE en Espanol

World's Top Marketers, Media Enterprises And Community Partners Including Disney, Coca-Cola, Jeep, COVERGIRL, HBO Latino And More Create Engaging, Family-Friendly Cultural Experiences For Festival Attendees

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- The 3rd annual Festival PEOPLE en Espanol will preview Hispanic Heritage Month this Labor Day weekend with a unique offering of engaging, family-friendly cultural experiences in collaboration with the world's most influential brands, including Disney, Coca-Cola, Jeep, COVERGIRL, HBO Latino and more.  Festival PEOPLE en Espanol is taking over the Henry B. Gonzalez Convention Center on August 30-31 in San Antonio, TX with more celebrity access, empowering conversations, free giveaways, authentic cuisine and exclusive screenings of the latest television shows, telenovelas and movies.

"Working collaboratively with our partners, we have expanded the free daytime experience to feature twice as many celebrities, double the amount of meet & greets and nearly double the number of performers as compared to last year's Festival," said PEOPLE en Espanol Publisher Monique Manso.  "The broad array of partner activations is a powerful complement to our curated-content and the perfect way to kick off Hispanic Heritage Month!"

Highlights of sponsored events and initiatives include:

DISNEY

  • Discover all the ways your family can enjoy Disney!
  • Strike a pose with fun Walt Disney World landmarks and share #DisneyFamilia.  Snap a photo with Baymax from the new movie Big Hero 6.
  • Sing and dance along with Disney Junior's Sofia the First and discover the power of doing good.
  • Show us your moves with ESPN DEPORTES sports challenge and TRYathlon; part of Disney Magic of Healthy Living, hosted by Radio Disney.
  • Enter to win $1,000 Disney Gift Card*
    CLICK HERE FOR SCHEDULE               

COCA-COLA

  • Celebrate your heritage and capture your #MomentosCoke on camera while enjoying ice-cold Coca-Cola beverages, music and moments of togetherness.
  • Participate in fun-filled activities for the entire family and enjoy surprise live Latin music performances throughout the day.
    CLICK HERE FOR SCHEDULE

JEEP

  • Jeep brand introduces the all-new 2014 Altitude Editions with a summer celebration! Join us in celebrating the Official Vehicles of Summer with karaoke, soccer, prizes & more!
  • Join the Jeep brand for a Summer Celebration introducing the all-new 2014 Altitude Editions! Sing karaoke, test your soccer skills, visit our selfie station & win prizes!
    CLICK HERE FOR SCHEDULE

COVERGIRL

  • Get Red Carpet Ready with COVERGIRL's new #instaGLAM collection.  Free samples and mini-makeovers!  Snap your red carpet Instagram photos, and don't forget to add #covergirl
    CLICK HERE FOR SCHEDULE

HEB

  • H-E-B Primo Picks are the best of what's in-store. Stop by our booth for a free sample and visit your neighborhood H-E-B for more products.
    CLICK HERE FOR SCHEDULE

STRAYER UNIVERSITY

  • Stop by the Strayer University booth to meet with a Personal Success Coach, take & share photos, write on our graffiti wall & much more! #InThisTogether
    CLICK HERE FOR SCHEDULE

SAN ANTONIO CONVENTION AND VISITORS BUREAU

  • Visit the San Antonio booth for fun photo ops with the Spurs Coyote, and more, as well as a chance to win tickets to attractions.
  • There is always something amazing happening in San Antonio. Enjoy Festival PEOPLE en Espanol and go to VisitSanAntonio.com to plan your next getaway here.
    CLICK HERE FOR SCHEDULE

BACK BY POPULAR DEMAND...

Get your tickets for a first look at the Festival PEOPLE en Espanol Entertainment Preview with a sneak peek of the hottest movies and episodes from your favorite television shows at the Screening Room.  Enjoy front row access to your favorite celebrities up close and personal.

ABC

  • Join us for a special screening of ABC's new comedy series, Cristela, starring breakout comedian Cristela Alonzo.  Premieres, Friday, October 10th 8:30/7:30c on ABC.

AZTECA

  • Come meet Edith Gonzalez and enjoy an exclusive sneak peek of her new telenovela, Las Bravo.

HBO LATINO

  • HBO Latino invites you to the screening of Habla Men on August 30th and 31st.  Don't miss your chance to meet Blue Demon Jr., Rosie Castro and win cool gifts!

DISNEY STUDIO

  • From the creators of "Frozen" and "Wreck-It-Ralph" comes Disney's Big Hero 6.  Meet Baymax and share your photos using #MeetBaymax.

In addition to the daytime activities, San Antonio's Lila Cockrell Theater will be transformed on Saturday night, August 30, for the Chicas Poderosas concert powered by Disney, headlined by two of today's hottest young performers, Zendaya and Becky G.  Concert tickets start at $25, available via Ticketmaster.

For the latest updates about Festival PEOPLE en Espanol, join the conversation: peopleenespanol.com/festival, Twitter, Facebook, #festivalpeople.

The 2014 Festival PEOPLE en Espanol is powered by Disney. Additional sponsors include major sponsors Coca-Cola and Jeep; official sponsors COVERGIRL, HEB, and Strayer University; host sponsors the City of San Antonio and the San Antonio Convention and Visitors Bureau; screening partners ABC, Azteca, HBO Latino and Walt Disney Film Studios; partners AARP, St. Jude and Center for Disease Control; media partners CNN, MusicChoice and Telemundo.

About Festival PEOPLE en Espanol:

PEOPLE en Espanol's annual Festival aims to entertain, inspire and unite Hispanic families around an unparalleled celebration of culture.  Festival PEOPLE en Espanol has become one of the year's most-anticipated celebrations of Hispanic culture featuring today's hottest celebrities, expert panels and family-fun activities over Labor Day weekend.  FESTIVAL began in 2007 (originally titled Fiesta!) as a concert and family event in New York City's Central Park.  In 2012, FESTIVAL was recast as a two-day event and relocated to San Antonio, Texas during Labor Day weekend -- attracting more than 30,000 and 40,000 attendees in 2012 and 2013 respectively.

About PEOPLE en Espanol:

PEOPLE en Espanol was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol reaches an audience of 6.9 million every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S.  The brand's social media footprint includes over a 1,000,000 followers on Twitter and over 2.9 million fans on Facebook.  For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PEOPLEEnEspanol.com.

About Time Inc.:

Time Inc. is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, REAL SIMPLE, Wallpaper, Travel + Leisure and Food & Wine, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Sexiest Man Alive, SPORTS ILLUSTRATED'S Sportsman of the Year, the Food & Wine Classic in Aspen and the ESSENCE Festival.

CONTACTS:

Dana Baxter, ESSENCE                                                            
212-522-1634                                                                 
[email protected]                                                   

Lisa Andrade, inHouse Public Relations
[email protected]

SOURCE PEOPLE en Espanol

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabili...
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Modern Systems announced completion of a successful project with its new Rapid Program Modernization (eavRPMa"c) software. The eavRPMa"c technology architecturally transforms legacy applications, enabling faster feature development and reducing time-to-market for critical software updates. Working with Modern Systems, the University of California at Santa Barbara (UCSB) leveraged eavRPMa"c to transform its Student Information System from Software AG's Natural syntax to a modern application lev...
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...