SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Minute® Rice Challenges Consumers to Showcase their Inner Chef in Recipe Contest

Industry Leader in Instant Rice Category Partners with Allrecipes, Inviting Consumers To Share their Favorite Stir-in Recipe for a Chance to Win a Dash of Cash, Now through September 28, 2014

HOUSTON, Aug. 28, 2014 /PRNewswire/ -- Today, Minute® Ready to Serve Rice launches the Stir-It Up Contest in partnership with Allrecipes, the world's largest digital food brand.

Today, Minute? Ready to Serve Rice launches the Stir-It Up Contest in partnership with Allrecipes, the world’s largest digital food brand. Homecooks are invited to showcase their inner chef and share their best stir-in recipe, which incorporates at least one of the many varieties of Minute? Ready to Serve Rice, for a chance to be the Grand Prize winner of $1,500 cash. Homecooks can enter the contest by visiting Allrecipes.com/MinuteRTSContest.

Homecooks are invited to showcase their inner chef and share their best stir-in recipe, which incorporates at least one of the many varieties of Minute® Ready to Serve Rice, for a chance to be the Grand Prize winner of $1,500 cash. Homecooks can enter the contest by visiting Allrecipes.com/MinuteRTSContest.

"Minute® Ready to Serve Rice is the perfect base from which to build nearly any recipe, whether it's at the office or on-the-go," said Paul Galvani, Senior Vice President of Marketing, Riviana Foods Inc., the makers of Minute® Ready to Serve Rice. "Rice is a traditional staple that can be used at breakfast, lunch, dinner, or for snacks, and with the ease and convenience of Minute® Ready to Serve Rice, the recipe options are endless. We're excited to see what our customers create."

To enter the contest, consumers should submit an original recipe which includes the ingredient list, method of preparation and use of Minute® Ready to Serve Rice products as one of the ingredients. Contest entrants can stir in any variety of protein, vegetable, fruit or other combination of ingredients to enter.

The recipe submissions will be judged on taste, appearance, ease of preparation and originality. The entrant whose entry achieves the highest total score across all judging criteria will be awarded the Grand Prize of $1,500 cash. The first runner up will be awarded a cash price of $350, and the second runner-up will be rewarded a cash prize of $150. Additionally, five honorable mention prizes will be awarded.

To learn more about the Minute® Ready to Serve Rice Stir-It Up Contest, including the Official Rules, please visit Allrecipes.com/MinuteRTSContest. Valid entries will be accepted from 9:00 a.m. Pacific Time on August 25, 2014 until 11:59:59 p.m. Pacific Time on September 28, 2014. Limit of one (1) entry per person.

For more information about Minute® rice products visit the website at www.minuterice.com, and to learn more about additional promotions, check out the brand on social media sites: Facebook.com/MinuteRiceUS, Twitter.com/MinuteRiceUS, Pinterest.com/MinuteRiceUS, Instagram.com/MinuteRiceUS and YouTube.com/MinuteRiceUS.

About Minute® Rice and Riviana Foods Inc.

Minute Rice is distributed by Riviana Foods Inc., one of America's largest processors, marketers and distributors of branded and private label rice products. Its principal brands include Minute®, Success®, Mahatma®, Carolina®, Comet®, Adolphus®, Blue Ribbon®  and Gourmet House®. The company has been an industry leader since 1911.

Riviana Foods Inc. is a wholly-owned subsidiary of Ebro Foods, S.A., the leading Spanish food group, with interests in rice and pasta products. It is the world leader in the rice sector and is the world's number two pasta manufacturer. Ebro's other subsidiary in the U.S., New World Pasta Company, offers such well-known brands as Healthy Harvest®, Ronzoni®, San Giorgio®, Creamette®, American Beauty®, Skinner®, No Yolks®,  Prince®, Catelli® and Lancia®.

Join the Minute Rice community online at www.minuterice.com, www.facebook.com/minutericeUS, www.pinterest.com/minutericepins, and follow them on Twitter at www.twitter.com/MinuteRiceUS.

About Allrecipes

Allrecipes, the world's largest digital food brand, receives more than 1 billion annual visits from family-focused women who connect and inspire one another through shared recipes, photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social media site has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi platform brand providing insights into the lives of women everywhere based on activity from 18 websites and mobile sites, 3 mobile apps, and 14 eBooks serving 23 countries in 13 languages. 

Photo - http://photos.prnewswire.com/prnh/20140828/141068

SOURCE Riviana Foods Inc.

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