Click here to close now.

SYS-CON MEDIA Authors: Pat Romanski, XebiaLabs Blog, Sematext Blog, Peter Silva, Glenn Rossman

News Feed Item

Harley-Davidson And UFC® Up The Ante At UFC® 177 And Give One Lucky Fan The Chance To Throw The Ultimate Party Of A Lifetime

One Fan Will Win a New Harley-Davidson® Motorcycle and a Rockin' Weekend as Host of a 2015 UFC Fight in Their Hometown

MILWAUKEE, Aug 29, 2014 /PRNewswire/ -- Harley-Davidson and the Ultimate Fighting Championship® (UFC) will launch a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner's home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls® and more.

In conjunction with the announcement of the Harley-Davidson Hometown Throwdown III contest, Harley-Davidson will award a custom Harley-Davidson cruiser from their new 2015 Cruiser motorcycle lineup to each of the five winning Ultimate Fighting Championship(r) (UFC) fighters.

The contest, running through Dec. 31, 2014, kicks off with a bang Aug. 30 at UFC 177 in Sacramento, where Harley-Davidson will award a custom Harley-Davidson cruiser from their 2015 motorcycle lineup launched earlier this week to each of the five winning fighters on the main card, giving the fighters a reason to fight even harder.

"We want fans and fighters to know that when Harley-Davidson and UFC come together something big is about to happen," said Dino Bernacchi, U.S. Marketing Director at Harley-Davidson. "We are raising the stakes for UFC 177 by giving each bout winner a new motorcycle, and we're also bringing back for the third year a fan favorite – the Hometown Throwdown event – which proves to be a once-in-a-lifetime way to experience the world's best fighters and the only motorcycle brand worthy of being in the Octagon."

Fans can clinch the chance to host what could be the most street-rumbling, all-out bash their town has ever seen by explaining why their city should be the next location for the 2015 Harley-Davidson Hometown Throwdown event and how they would be the ultimate host at www.h-d.com/UFC .

In addition to the opportunity to play host for the 2015 Harley-Davidson Hometown Throwdown, the winner also will:

  • Learn to ride Vegas-style with a five-day/four-night trip for four to Las Vegas in March where they'll train with professional UFC fighters at the Harley-Davidson Riding Academy and be cheered on by – and hang out with – the famous Octagon Girls.
  • Receive the ride of a lifetime with their choice of one customized 2015 Harley-Davidson® Dark Custom™ motorcycle (www.h-d.com/darkcustom).
  • Be the hometown hero by hosting a weekend experience in their hometown, including behind-the-scenes access at the Harley-Davidson Hometown Throwdown event and exclusive time with the fighters.
  • Lead the pack with a UFC entourage during the parade-style group motorcycle ride through the streets of their hometown to the fight location.
  • Plan the Party with Harley-Davidson and UFC, including the ride and the tailgate party entertainment.

Fans can learn more about the contest and submit their entries by visiting www.h-d.com/UFC through December 31, 2014. 

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.

About Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.

Photo - http://photos.prnewswire.com/prnh/20140829/141544

SOURCE Harley-Davidson

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data th...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
FedRAMP is mandatory for government cloud deployments and businesses need to comply in order to provide services for federal engagements. In his session at 16th Cloud Expo, Abel Sussman, Director for Coalfire Public Sector practice, will review the Federal Risk and Authorization Management Program (FedRAMP) process and provide advice on overcoming common compliance obstacles.