SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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JYSK's Champions Start at Home Campaign in Support of Special Olympics Canada Begins Today!

TORONTO, Aug. 30, 2014 /CNW/ - Special Olympics Canada and JYSK have again joined forces to raise awareness and funds for Special Olympics programs across Canada. From August 30 to September 30, 2014, JYSK customers will be able to make in-store donations during this year's Champions Start at Home campaign. Now in their 10th year of support, JYSK will promote the importance of Special Olympics programs for individuals with an intellectual disability in communities throughout Canada.

"JYSK Canada customers have a chance to make a difference in the lives of people with intellectual disabilities in their community, simply by making a donation at the till," said Lynne Williams, director of advertising, JYSK Canada. "We are proud and honoured to be a national partner of Special Olympics since 2006 and our continued association with the incredible Champions Start at Home campaign."

Special Olympics Canada continues to provide world-class sport programming for individuals with intellectual disabilities throughout the country, allowing them to experience the transformative power and joy of sport. JYSK's 10 years of support have helped countless Special Olympics athletes achieve their full potential, and unleash the champion within. This year's campaign will also feature in-store activations with Special Olympics athletes such as bake sales and barbeques.

"JYSK's ongoing dedication to helping Special Olympics Canada enrich the lives of individuals with an intellectual disability through sport is truly amazing," says Special Olympics Canada CEO, Sharon Bollenbach. "The Champions Start at Home campaign has been a great success in past years and I look forward to seeing the increased impact and support JYSK customers will show Special Olympics during this year's campaign."

About JYSK Canada  
The first JYSK store was opened in Canada in 1996 by Jakup Jacobsen in Coquitlam, British Columbia. Today, there are 55 JYSK stores in Canada with locations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nova Scotia and our online store www.jysk.ca. JYSK will continue to expand across Canada over the next several years. With a passion for Scandinavian design; products range from furniture to accessories, including mattresses, bedding, home decor and outdoor products that will enhance any living space with a sense of style at affordable prices.

About Special Olympics Canada
Established in 1969, the Canadian chapter of this international movement is dedicated to enriching the lives of Canadians with an intellectual disability through sport. Operating year-round in all Canadian provinces and territories except Nunavut, this grassroots movement reaches beyond the sphere of sport to empower individuals, change attitudes, and build communities. From two-year olds to mature adults, there are more than 36,000 children and adults with an intellectual disability registered in Special Olympics programs across Canada. They are supported by more than 17,000 volunteers, including close to 13,000 trained coaches.

SOURCE Special Olympics Canada

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