SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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dressbarn of Hamburg Celebrates Grand Reopening

Specialty Fashion Retailer Celebrates Grand Reopening and Your Chance to Win a $250 Shopping Spree

HAMBURG, NY -- (Marketwired) -- 08/30/14 -- dressbarn (NASDAQ: ASNA) of Hamburg, located at McKinley Milestrip Center, 3540 McKinley Parkway, is celebrating its grand reopening after undergoing extensive renovations and remodeling. The specialty fashion retailer has a brighter, updated store interior designed to offer Hamburg-area shoppers an even more enjoyable shopping experience, said District Sales Leader Belynda Oden. The community is invited to stop by to meet associates and see what's in store.

"We want dressbarn to reflect our shoppers' lifestyles," Oden adds. "All of our changes were designed to make our store a more inviting place for women to shop for on-trend styles at great prices." To welcome area shoppers back to the newly updated store, dressbarn of Hamburg visitors can register to win a $250 shopping spree.

"One thing that hasn't changed is our focus on exceptional customer service," according to Oden. "We've got versatile, on-trend pieces in sizes 4-24 so that women can get their style fix while they stay on budget. Our friendly associates have a wealth of product knowledge and great ideas about how to pull looks together. Our goal is to create a fun, informative shopping experience that helps women feel good, look great and express her unique point of view," says Oden. "We think women in the Hamburg community will love what we have to offer."

For additional information about dressbarn in Hamburg, please contact the local store at 716-821-1546. A complete list of dressbarn store locations is available at www.dressbarn.com.

About dressbarn
dressbarn, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a specialty chain of over 850 stores, featuring its own line of women's casual, career and special occasion apparel at great values, in sizes 4-24. Focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service, dressbarn is committed to inspiring women look and feel beautiful.

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