Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, tru welu

News Feed Item

Bret Michaels Rocks "Sweet Home Alabama" on MDA Show of Strength Telethon

Rocker donates $10,000 and promises 9-year-old ambassador a Harley ride

CHICAGO, Aug. 31, 2014 /PRNewswire-USNewswire/ -- Viewers tuning into the 49th MDA Show of Strength Telethon are in for "Nothin' But a Good Time" when legendary rock star and reality TV star Bret Michaels covers American classic "Sweet Home Alabama" on the nationally televised show airing tonight on ABC television stations across the country.   

Rock legend Bret Michaels took his support behind-the-scenes at the 2014 MDA Show of Strength Telethon, airing tonight on ABC stations nationwide, to meet with families served by the Muscular Dystrophy Association. Michaels pledged a $10,000 donation to MDA’s National Goodwill Ambassador, 9-year old Reagan Imhoff on the blue carpet to help support MDA’s  mission to save and improve lives of children and adults affected by muscle disease.

In addition to his rockin' performance, Michaels took his support backstage during the show taping at the Hollywood Palladium to meet with families served by the Muscular Dystrophy Association, which included an exclusive interview with blue carpet correspondent, and MDA's National Goodwill Ambassador, 9-year old Reagan Imhoff of New Berlin, Wis.

The charismatic third-grader left a big impression on Michaels, who was moved to pledge a $10,000 donation to Reagan on the blue carpet to help support MDA's mission to save and improve lives of children and adults affected by muscle disease.

Michaels, an avid motorcycle enthusiast, also let Reagan charm her way into nabbing a chance-of-a-lifetime motorcycle ride on one of his Harley-Davidson bikes at a later date. Click here to see the adorable blue carpet interview with Reagan and Bret.

"I was really excited when I got asked to participate in the telethon this year because I truly believe in the lifesaving work that MDA does to help kids affected by muscle disease," Michaels said. "I knew it was going to be a really special experience, but nothing prepared me for the moment I met Reagan. She reminded me of my youngest daughter and my heart melted as soon as she asked me to take her on a motorcycle ride. I would do anything to help these kids who fight courageously every day. I promised her a motorcycle ride and I can't wait to make good on that promise." 

As part of her role as MDA's National Goodwill Ambassador, Reagan travels throughout the country (along with parents, Jenny and Joe) speaking to groups about MDA's mission to save and improve the lives of families like hers affected by muscle disease.  Reagan has spinal muscular atrophy (SMA), a genetic disease affecting the part of the nervous system that controls voluntary muscle movement.

Michaels' relationship with MDA began last spring when he performed at the 27th annual Ride for Life in Bethlehem, Pa. and met with 14-year-old MDA Ambassador Bryson Foster. Bryson got the chance to interview the rock icon during a special meet-n-greet, which inspired Michaels to invite Bryson onstage for a special finale performance of classic hit "Nothin' but a Good Time" later that evening.

Michaels also made good on the #ALSIceBucketChallenge when Bryson, among many others, called out the rocker to take the challenge, which has raised millions for ALS research. Michaels took his challenge in a big way, from his record-breaking concert in Connecticut earlier this month. MDA has been fighting ALS for more than 60 years. The organization invests millions in research and services tied to ALS each year. See Bret's Ice Bucket Challenge here: https://www.youtube.com/watch?v=FKy_dLkZwfU.    

About MDA Show of Strength Telethon

MDA's first Labor Day weekend telethon was broadcast in 1966 on a single New York station and has become the most successful fundraising event in the history of television. The show, with its iconic host Jerry Lewis and with help from a legion of top celebrities and entertainers, has raised millions each year to provide life-enhancing support and services for the families MDA serves. The real stars on the broadcast have always been the MDA families who have graciously agreed to open their homes and hearts to America and tell their stories of strength. This year marks the 49th annual MDA telethon.

The 2014 MDA telethon will feature a star-studded celebrity lineup with performances from Grammy® winners Rascal Flatts and LeAnn Rimes, plus Aloe Blacc, American Authors, Fall Out Boy, Jason Derulo, Matt Nathanson, R5 and Sara Evans.

Additional celebrity presenters on the telethon include: Tom Bergeron, ABC's Dr. Richard BesserJann Carl, Charles Esten, Terry Fator, Kevin Frazier, Josh Groban, Ludacris, Susan Lucci, Kesha, Alyssa Milano, Nancy O'Dell, Brad Paisley, Chris Powell, Jordin Sparks and Fall Out Boy bassist Pete Wentz

In addition to funds contributed by the public, substantial support also comes from MDA's family of national sponsors, whose work throughout the year on behalf of MDA will be recognized on the telethon. Among the sponsors: International Association of Fire Fighters, CITGO Petroleum Corp., Lowe's, Harley-Davidson Motor Co., Jiffy Lube International, National Association of Letter Carriers, The Safeway Foundation, 7-Eleven, Dr Pepper Snapple Group/7UP, Acosta and Burger King.    

At the community level, MDA is planning telethon viewing parties with hundreds of local groups to rally support for the more than 1 million Americans it helps with lifesaving medical and support services.

Funds raised by MDA telethons also have contributed to the organization's worldwide research program. Today, through current clinical trials, there is growing excitement that new lifesaving treatments and discoveries are on the horizon for many of the disorders MDA is dedicated to defeating, including Duchenne muscular dystrophy (DMD), spinal muscular atrophy (SMA) and amyotrophic lateral sclerosis (ALS).

Visit mda.org/showofstrength to learn more about the 2014 MDA telethon.

About MDA

The Muscular Dystrophy Association is the world's leading nonprofit health agency dedicated to saving and improving the lives of people with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.

Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews. Learn more about MDA's mission by watching this video.      

MDA Show Strength Telethon Logo

Photo - http://photos.prnewswire.com/prnh/20140831/141734

Logo - http://photos.prnewswire.com/prnh/20140820/138230

SOURCE Muscular Dystrophy Association

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. In his session at 15th Cloud Expo, Arthur Hicken, Evangelist at Parasoft, discussed how developers are extremely well-poised to perform tasks critical for securing the application – provided that certain key obstacles are overcome. Arthur Hicken has been involved in automating various practices at Parasoft for almost 20 years. He has worked on projects including database dev...
“Oh, dev is dev and ops is ops, and never the twain shall meet.” With apoloies to Rudyard Kipling and all of his fans, this describes the early state of the two sides of DevOps. Yet the DevOps approach is demanded by cloud computing, as the speed, flexibility, and scalability in today's so-called “Third Platform” must not be hindered by the traditional limitations of software development and deployment. A recent report by Gartner, for example, says that 25% of Global 2000 companies will b...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Big Data is amazing, it's life changing and yes it is changing how we see our world. Big Data, however, can sometimes be too big. Organizations that are not amassing massive amounts of information and feeding into their decision buckets, smaller data that feeds in from customer buying patterns, buying decisions and buying influences can be more useful when used in the right way. In their session at Big Data Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positi...
JFrog on Thursday announced that it has added Docker support to Bintray, its distribution-as-a-service (DaaS) platform. When combined with JFrog’s Artifactory binary repository management system, organizations can now manage Docker images with an end-to-end solution that supports all technologies. The new version of Bintray allows organizations to create an unlimited number of private Docker repositories, and through the use of fast Akamai content delivery networks (CDNs), it decreases the dow...
More organizations are embracing DevOps to realize compelling business benefits such as more frequent feature releases, increased application stability, and more productive resource utilization. However, security and compliance monitoring tools have not kept up and often represent the single largest remaining hurdle to continuous delivery. In their session at DevOps Summit, Justin Criswell, Senior Sales Engineer at Alert Logic, Ricardo Lupo, a Solution Architect with Chef, will discuss how to ...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, includin...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...