|By Business Wire||
|September 1, 2014 06:09 AM EDT||
A leading party and event hire company has become one of the first businesses to successfully secure the new .London domain name extension with ICANN-accredited registrar Easyspace.
Casablanca Hire Become Dot London Pioneers with Easyspace (Photo: Business Wire)
Casablanca Hire, which is based in NW9 and supplies marquees, furniture and catering equipment for major corporate and private hospitality events, has become a Dot London pioneer, one of the industry-leading businesses to use the new domain. It has just launched its new Dot London website www.casablancahire.london
Casablanca Hire secured five new .London domains including chairhire.london and eventhire.london to cover search terms used by potential customers.
Heath Meek, owner of Casablanca Hire, said: “Many of our existing customers found us by typing terms like ‘chair hire London’ into Google. So having a .London domain will give us real competitive advantage as we believe .London could end up outranking .com and .co.uk on search. We’ll use our other .London domains to build websites targeting specific products within our markets.”
Gordon Innes, Chief Executive of London & Partners, the Mayor’s promotional company for London which runs the Dot London domain, said: “We want Dot London to become the domain of choice for the city’s business community so I’m delighted that Casablanca Hire has chosen Dot London for its new website. Anyone searching for event hire in the capital will clearly see Casablanca’s London credentials. I hope it’s a badge the company will wear with pride.”
Casablanca Hire buys all its domains through Easyspace. It trademarked its business name and logo to protect its brand but also to ensure priority for the new generic Top-Level Domains (gTLDs).
Heath Meek adds, “As a proud London-based company serving Londoners we really wanted to be one of the first companies to buy a .London domain. We contacted Easyspace early this year and they helped us get all the information to ensure we were successful.”
Easyspace is part of cloud company iomart which provides compute, network and storage from data centres at eight UK locations and six international PoPs.
Easyspace is one of the UK’s largest ICANN accredited domain name registrars and web hosting companies with an extensive portfolio of hosting and ecommerce solutions, from dedicated servers to business mail. www.easyspace.com