|By PR Newswire||
|September 2, 2014 11:30 PM EDT||
CHICAGO, September 3, 2014 /PRNewswire/ --
Launches branding and monetization solutions across smart phones and portable devices
Affinity Global Inc., the world's leading provider of innovative display advertising and monetization solutions today announced the launch of its premium, above-the-fold and high impact Mobile ad units namely M-Footer and M-Page, marking Affinity's entry in the mobile advertising domain.
Affinity's flagship mobile ad unit, M-Footer, is capable of delivering relevant banner & rich media formats at the base of a mobile web page, and attracting up-to 5X more CTRs compared to regular banner advertising. The second ad unit, M-Page, shows contextually relevant ads via standard IAB placements within the mobile web page allowing deeper reach for the advertisers and high yield for publishers within their deepest links.
Advertisers will be able to run ads across exclusive and innovative media on Top 100 ComScore mobile websites with the M-Footer and M-Page. All the inventory made available will be protected by SHIELD - Affinity's state-of-the-art, real time traffic quality and brand safety technology that builds the right environment to advertise, and enhances campaign ROI.
"Our foray into the mobile space is a natural progression for us after experiencing a highly successful run of innovative display web ads globally. Our entry is strengthened by the mobile users' consumption insights that are plugged into our technology. We will now extend the 'Prominence' we bring to our brand advertisers via our web products, to the bustling mobile world" Said Karan Gupta, Managing Director, Affinity Global Inc.
Affinity's announcement comes at a time where the growing prevalence of smart phones, tablets and other mobile devices is propelling mobile advertising. Mobile marketing is becoming effective in helping consumers make that crucial purchase decision, swiftly. Studies show that globally, consumers now spend almost a quarter of their media time on mobile devices and secondly, mobile advertising leads to a follow up action such as online purchases and high brand engagement. Affinity's Mobile ads allow brands to leverage this growing content consumption on the mobile web, by offering consumers an engaging brand experience on the go.
Commenting on the new venture, Lavin Punjabi, President, Affinity Global Inc. adds, "We are very excited to bring our mobile solutions to a global audience. The timing complements the growth of mobile consumption habits from merely browsing to interactive engagement. The new addition enables us to provide our advertisers and media buying partners with a broader range of digital solutions under one roof - from performance driven PPC, to cross device visibility-led Display."
For advertisers, Affinity's new suite promises to provide a highly efficient & impactful way to gain premium brand visibility and bottom-line marketing performance. For Publishers, the products will add immediate incremental revenue models without affecting their existing content, layout or monetization of mobile web.
Founded in 2006, we are world's leading contextual Ad Network. We build innovative advertising media and monetization solutions for Advertisers & Publishers. Our advertising media and monetization solutions are delivered via Affinity's Global Pay-Per-Click (PPC) & Display Advertising Networks. Both these networks help 100,000+ Advertisers reach out to their target audience by delivering over 50 Billion ad impressions each month. This is achieved through exclusive contextual ad distribution via our network of 10,000+ premium publishers and syndication channels from across North America, Western Europe, Middle East, South-East Asia, India and Australia.
For further information, please reach out to:
SOURCE Affinity Global Inc
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 19, 2015 03:30 PM EDT Reads: 562
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 19, 2015 03:30 PM EDT Reads: 438
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements...
Apr. 19, 2015 02:00 PM EDT Reads: 1,417
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Apr. 19, 2015 12:45 PM EDT Reads: 2,041
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
Apr. 19, 2015 12:00 PM EDT Reads: 1,486
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquir...
Apr. 19, 2015 12:00 PM EDT Reads: 1,099
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Apr. 19, 2015 12:00 PM EDT Reads: 2,085
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at 16th Cloud Expo, Haseeb Budhani, CEO and Co-founder of Soha, will share five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the frict...
Apr. 19, 2015 11:30 AM EDT Reads: 1,432
SYS-CON Media announced today that John Treadway’s blog has exceeded 475,000 page views. John Treadway, Vice President at Cloud Technology Partners, has surpassed 475,000 page views on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, Microservices Journal, and several others. His blog home page at SYS-CON can be found at JohnTreadway.SYS-CON.com.
Apr. 19, 2015 10:15 AM EDT Reads: 1,407
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
Apr. 19, 2015 10:00 AM EDT Reads: 1,380
SYS-CON Events announced today that Column Technologies, a global technology solutions company, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a leader in application performance and infrastructure management for commercial and federal markets. The company is headquartered in the United States, with a diverse and talented team of more than 350 employees around th...
Apr. 19, 2015 10:00 AM EDT Reads: 1,594
SYS-CON Events announced today that Blue Box has been named “Bronze Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Blue Box delivers Private Cloud as a Service (PCaaS) to a worldwide customer base. Built on a technology platform leveraging decades of operational expertise in cloud and distributed systems, Blue Box Cloud is a managed private cloud product available in both hosted and on-prem versions. Each Blue Box ...
Apr. 19, 2015 09:45 AM EDT Reads: 712
SYS-CON Events announced today Sematext Group, Inc., a Brooklyn-based Performance Monitoring and Log Management solution provider, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), search analytics (S...
Apr. 19, 2015 09:30 AM EDT Reads: 3,603
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Apr. 19, 2015 09:15 AM EDT Reads: 4,473
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Apr. 19, 2015 09:00 AM EDT Reads: 2,671