SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Audible Magic and RGB Networks Announce Dynamic Ad Insertion for TV Broadcast Streams That Lack Advertising Markers

Audible Magic, the leading provider of high-precision automatic content recognition (ACR) solutions, and RGB Networks, the provider of the industry’s most scalable, unified solutions for multiscreen video delivery, announced the companies are working together to enable cable and satellite broadcast network operators to replace ads embedded in broadcast streams when those streams originally lack advertising markers. The solution is particularly applicable outside the US, where ad markers such as SCTE-35 cues are often not included in broadcast content.

Audible Magic will demonstrate the solution September 12-16 at the IBC2014 Show in Amsterdam, RAI Hall 14, stand number 14.K03.

“Many network operators outside the US want to realize new revenue opportunities where advertising in broadcast streams could be replaced,” said Vance Ikezoye, Audible Magic’s CEO. “Lacking SCTE-35 markers, network operators can’t automate ad insertion. Now with Audible Magic detecting ad placements in the content itself with frame-accurate precision, RGB Networks can insert a marker and enable the use of ad insertion equipment.”

Audible Magic offers a hardware appliance that monitors incoming broadcast streams and applies its patented content fingerprint-matching technique to identify advertising content against a hosted database of all ads appearing in the network. When ad content is detected in the broadcast stream, Audible Magic’s Ad Detection Appliance signals RGB Networks’ ad-marking device that then injects SCTE-35 cues, with splice-frame accuracy, into the transcoded stream. Ad insertion equipment that responds to SCTE-35 cues can then be utilized downstream to enable ad replacement that is invisible to the viewer yet cost-effective to implement.

Audible Magic’s ad detection can be applied to live linear broadcasts or to video on demand, cloud DVR or personal DVR applications. The combined Audible Magic-RGB Networks solution works for both QAM or IPTV distribution networks.

“In working with Audible Magic, we’ve provided international network operators an immediate solution to increased revenues that easily plugs and plays with their existing infrastructure,” said Simone Sassoli, Vice President of Marketing and Business Development at RGB Networks.

About Audible Magic Audible Magic is the trusted leader in automatic content recognition (ACR) fingerprinting technologies. The company offers a broad range of hosted solutions as well as hardware and software products that identify audio and video content, synchronize actions between media devices, trigger user interactivity, generate usage reporting and activate content monetization. Since its founding in 1999, the company has been awarded 29 patents in the US and in Europe. Audible Magic’s customers and partners span technology, entertainment and media industries and include CBS, CBC, Dailymotion, Discovery, Disney, Ensequence, EMI, Facebook, Fox, Intel, Metacafe, NBCUniversal, Sony, Soundcloud, Univision, Universal Music, Verizon, Viacom, Vimeo, and Warner Music.

About RGB Networks RGB Networks provides the industry’s most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in nDVR, ad insertion, packaging, and transcoding, RGB’s ‘Multiscreen 2.0’ cloud-based solutions enable video service providers to streamline and monetize TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB’s high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider’s network architectures and minimizes operational costs. RGB’s award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world.

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